Shock Your Potential
How do you Shock Your Potential? This conversational interview format features high performing businesses, organizations and entrepreneurs who are focused on Shocking Potential every single day. Each month boasts a theme that will support your business and/or career objectives, will strengthen your personal development, motivate you to be an agent for change, and more. Our Host, Michael Sherlock, may not look or sound like your typical podcast host, but she is absolutely serious about business and brings out the energy and dynamic character of every guest. This podcast is definitely worth a listen!
Episodes

Friday Dec 04, 2020
Founding Moms - Jill Salzman
Friday Dec 04, 2020
Friday Dec 04, 2020
“Becoming a mother makes you realize you can do almost anything one-handed.” – Unknown.
A mother who is also an entrepreneur is a force to be reckoned with, and our guest today not only knows about that first-hand, she has also created a community where these amazing business women can grow and scale their companies. Jill Salzman is currently growing her third entrepreneurial venture, The Founding Moms, the #1 platform for mom entrepreneurs to build better businesses.
In today’s episode we talk about the unique challenges moms face when they become entrepreneurs, from not knowing how or where to turn for support, being afraid of looking weak for seeking support, to the everyday challenges of not getting enough sleep! The conversation is serious but with a lot of laughter and the issues tackled with a playful spirit.
Jill is a graduate of Brown University and law school, she started a music management firm and then launched and sold a baby jewelry company before creating her current venture. She’s also the author of The Best Business Book In The World https://amzn.to/3nyL3F9 and the best-seller, Found It: A Field Guide for Mom Entrepreneurs https://amzn.to/3ltl4gv
Jill is the host of the top-rated entertaining business podcast, Why Are We Shouting?, gave her own TED talk on 11/11/11, was dubbed a “mommy mogul” by CNNMoney, a “Cool Mom Entrepreneur We Love” by MSN Live, and was recently named one of the Top 50 Women to Watch In Tech as well as a Top 100 Champion Small Business Influencer after Forbes’ named The Founding Moms one of the Top 10 Websites For Entrepreneurs. She’s shared the speaker stage with Richard Branson, Sheryl Sandberg, Daymond John, Marilu Henner, and Desmond Tutu and she regularly appears on ABC7’s Windy City Live TV show. In her spare time, Jill enjoys kloofing, baking, and erasing her daughters’ crayon artwork from the kitchen walls.

Thursday Dec 03, 2020
Be the Boss of Your Bottom Line - Tatiana Tsoir
Thursday Dec 03, 2020
Thursday Dec 03, 2020
Are you the boss of your bottom line? If not, our guest today will help you get there.
Tatiana Tsoir is a numbers expert with over 15 years of experience helping entrepreneurs and business owners to get to know their numbers, get their taxes under control and to reduce money anxiety.
In today’s episode Tatiana shares some powerful tips that business owners should consider taking advantage of before the end of the year. But regardless of when you decide to take more control, having a trusted advisor to guide and support you will take you and your business farther, faster.
Listen in!
Social media handles
Twitter @TatianaAcct
IG @tatianatsoir.author
Facebook https://www.facebook.com/tatianatsoir
Linked In https://www.linkedin.com/in/tatiana-tsoir/
YouTube https://www.youtube.com/channel/UCUV75DRoHl-9e7Qz0VTzKAw/

Wednesday Dec 02, 2020
Taking the Mystery Out of Money - Tracey Bisset
Wednesday Dec 02, 2020
Wednesday Dec 02, 2020
Our guest today wants to take the mystery out of money.
As President and Chief Financial Fitness Trainer of Bissett Financial Fitness Inc., Tracey Bissett educates and empowers entrepreneurs to take control of and live their financial lives with confidence.
In this episode we talk, not only about how entrepreneurs can improve their financial fitness, but what everyone can do. It requires us to make imperfect forward progress towards our financial goals, every day. Yes, we said “imperfect.” Forward progress doesn’t have to be perfect. It just has to move continuously in the right direction.
As a former executive at TD Bank, one of Canada's Big 5 Banks, Tracey has worked with and in support of thousands of entrepreneurs to secure the financing they needed to grow their businesses. This hands on experience coupled with her formal financial education, Masters of Business Administration and Chartered Financial Analyst designation, position Tracey uniquely to coach entrepreneurs about all things money.
Tracey leads speaking engagements and is the Executive Producer and host of the Young Money podcast all focused on increasing financial fitness. Recently named a finalist for The IFSE Institute Award for Financial Literacy Champion through the Wealth Professional Awards 2020 and a Worldwide Finance Awards 2020 winner.
Listen in!
https://twitter.com/bissettfinfit
https://www.instagram.com/bissettfinfit/
https://www.facebook.com/bissettfinfit/
https://www.linkedin.com/in/traceybissett/

Tuesday Dec 01, 2020
Improve Your Leadership Skills on a Shoe String Budget - Daniel Matthews
Tuesday Dec 01, 2020
Tuesday Dec 01, 2020
What do you do when your company has frozen expenses on training at a time when you need training and support more than ever? Can you still evolve as a leader on a shoe-string training budget? Our guest today assures us you can.
Daniel D. Matthews is an accomplished leadership coach, problem-solving and change leadership expert, and speaker, best known for his ability to help leaders Step Up, Stand Out and Inspire Others. He is the Chief Continuous Improvement Officer of Continue 2 Improve, and is author of two books:
The A3 Workbook: Unlock Your Problem-Solving Mind (https://amzn.to/2FX1slq)
The Language of Leadership: Nicer Bark, No Bite (https://amzn.to/32TYUO1)
In this episode we talk about actionable strategies to make training a priority right now in order to give you and your team the best competitive advantages possible to be successful in 2021 and beyond, no matter what happens.
Listen in!
social media links:
https://www.facebook.com/daniel.d.matthews.3
https://www.linkedin.com/in/dandmatt/
https://www.youtube.com/channel/UCjmUeUZTMLhLx2eZ65YaXVw?view_as=subscriber

Friday Nov 20, 2020
Blank-Check - Aaron Smith
Friday Nov 20, 2020
Friday Nov 20, 2020
Have you ever known that “kids don’t care about what you know until they know that you actually care”?
Meet Aaron Smith, the author of Blank Check, as he explains about this young adult novel in which he encourages the world to consider a novel approach to learning. What would be the implications to society if we developed a learning model that not only teaches a given curriculum, but also where learning provides an opportunity to go beyond classroom and teaches students on additional skills to help them get to the next level of the quality of life.
Aaron Smith is the founder of Workplace Readiness solutions, a company formed to create sustainable cohorts of employees that are not only competent but also confident. With the onset of the Covid-19, and the new norm of work from home and virtual learning, his company shows how anyone can transform the knowledge they have acquired to income, regardless of their location.
Connect with Aaron on Facebook, LinkedIn, Twitter, and Instagram.

Thursday Nov 19, 2020
An Optimist’s Approach to Leadership - Colonel Rob Campbell, Retired
Thursday Nov 19, 2020
Thursday Nov 19, 2020
In today’s episode, Rob talks to us about his career, overcoming organizational challenges and bringing about change. His goal is to help people be optimistic and be positive about their lives. Listen in as he walks us through his successes, failures, and lessons that he has learned along the way.
Rob Campbell is a husband, father, author, and entrepreneur. Rob began a career in the Army as an infantry officer in 1990. He served in a variety of command and staff positions in a career spanning 27 years. His culminating assignment was command of an infantry brigade in the 101st Airborne Division.
Rob retired in 2016, wrote a book on leadership and founded his own speaking and consulting business.
Read Rob’s books;
It’s Personal, Not Personnel: Leadership Lessons For The Battlefield And The Boardroom (https://amzn.to/3dLzMLH)
At Ease: Enjoying The Freedom You Fought For -- A Soldier's Story And Perspectives On The Journey To An Encore Life And Career(https://amzn.to/3gdBQ0u)
More on Rob on his website https://www.robcampbellleadership.com
His social handles;
https://www.facebook.com/robcampbellleadership/
https://www.linkedin.com/in/rob-campbell-361757b6/
https://www.instagram.com/robcampbell_leadership/

Wednesday Nov 18, 2020
Being Open to Mental Health - Jon McLane
Wednesday Nov 18, 2020
Wednesday Nov 18, 2020
Our guest today shares his compelling story of transition from the Army to homelessness and now to his true calling as the Founder of Veteran Rescue Mission.
Paster Jon McLane joined the Army at 18, right after 9/11, and was sent directly to Iraq. As a 4th generation military member, Jon felt that he initially transitioned easily from military to civilian life. But 5 years later he experienced a mental break which lead to homelessness, and in those years, he also found that he could help other vets while also helping himself.
Today Jon runs a tiny house village and transition center for veterans to help connect them with housing. Listen in to his story today!
Listen In!!
Find Jon on his Social Media
LinkedIn: https://www.linkedin.com/in/jon-mclane-29497b30/
Twitter: https://twitter.com/OccupyOurLand
FB: https://www.facebook.com/Jon.McLane.for.Tucson
Instagram: https://www.instagram.com/jonmclane/
YouTube: https://www.youtube.com/user/OccupyPublicLand

Tuesday Nov 17, 2020
Reinvent U - Demika Jackson
Tuesday Nov 17, 2020
Tuesday Nov 17, 2020
Would you give up 3 full-ride scholarships to pursue a career in the military? Demika Jackson did just that. When an Army recruiter came by to talk with a family member who wasn’t home yet, Demika talked to him instead, and ended up changing her life trajectory dramatically.
The military had its tough times, especially being one of only 2 women in her unit while stationed in Kuwait, but it also afforded her many blessings, including the ability to raise her daughter and 3 sisters, and learning incredible skills like computer hacking!
A US Army War Veteran and now Chief Executive Officer of ReInVentU, LLC, Demika assists veteran and nonprofit organizations with strategic planning, organizational development, professional and grant writing services to increase sustainability. She earned her Bachelor’s degree in Psychology from Armstrong Atlantic State University and currently pursuing her Masters in Business Administration and Masters in Psychology. She is a certified trainer within a variety of disciplines to include over 15+ years of experience within nonprofit, military operations, leadership development and training, sexual assault prevention, mental health and program development.
Her background includes working within diverse populations to include the military and multicultural communities. She has experience in providing education as a Dean of Students, advocacy as a Sexual Assault Response Coordinator and Department of Defense Mobile Training Consultant, mental health services as a Clinical Program Coordinator and additional programs to assist communities in thriving. She serves on several boards to include the Mayor’s Commission on the Status of Women, Mayor’s Hispanic American Advisory Board, The Mission Continues, the Annie Ruth Foundation to name a few and several veteran organizations.
Learn More:
https://reinventullc.org

Monday Nov 16, 2020
The Honor In Pitching a Tent - Maceo Jourdan
Monday Nov 16, 2020
Monday Nov 16, 2020
Is there honor in putting up a tent? Our guest today says, absolutely. When you put forth your very best effort, no matter the job, you have truly shocked your potential.
Maceo Jourdan began his career at 17 in the army, with high hopes of becoming a Green Beret. Although that goal was left unrealized, his experiences in the military shaped his tenacity and zeal for his professional goals, personally, and for his clients. In this episode he shares numerous life lessons from his time in the military, with humor, respect, and reflection.
Today Maceo is a serial entrepreneur with two decades of building businesses by creating great products and great marketing. His experience spans a wildly eclectic mix of practical real-world experience from the US Army to the cut-throat world of electronic trading. An early pioneer in computerized trading, Maceo built one of the earliest high-frequency trading systems for the S&P 500. When "pay per click" marketing platforms burst on the scene he translated his work into massively successful automated systems for Google and, later, Facebook, Instagram, Twitter, and LinkedIn.
Learn more about Maceo today
WWW.MACEOJOURDAN.COM
HTTP://LINKEDIN.COM/IN/MACEOJOURDAN

Friday Nov 13, 2020
#BeAsBuilt - Ricky Higby
Friday Nov 13, 2020
Friday Nov 13, 2020
Building respect and resilience through oration is what our guest today is all about. Ricky Higby spent 26 years in the Air Force, and today his goal is to obliterate behaviors such as suicide, bullying, domestic violence, sexual assault, sexual harassment, self-harm, inequality, & discrimination while enabling individuals to be their best self, to #BeAsBuilt.
In today’s episode Ricky talks about the privilege of selfless service in the military, the opportunities of traveling the world and having adventures such as hang gliding in the Swiss Alps, and the importance of being intentional in all that you do. Ricky also shares a deeply personal and tragic story of loss of his first wife to suicide and how that fuels his work today. But through it all he found unwavering community in the military and is honored to have served.
Ricky has 24 years of leadership experience with over 10 of those years consisting of teaching and writing on the art and science of leadership. He is a John Maxwell Certified Speaker, Trainer and Coach, a Violence Prevention Educator, a Resilience Trainer and a Temperament Discovery Facilitator. He has been speaking, teaching and training for over 15 years from Africa and Brazil to Germany and Japan as well as throughout the US.
Listen in!
You can follow Ricky on social media;
www.linkedin.com/in/ricky-higby
https://www.facebook.com/BeAsBuilt/
https://www.facebook.com/rehigby/
https://twitter.com/rehigby
www.instagram.com/rehigby/
http://beasbuilt.business.site/
https://beasbuilt.blogspot.com/
http://rehigby.wordpress.com
https://www.speakersbase.com/ricky-higby
https://www.youtube.com/channel/UCDcxMV1gpUse4savXc2rw9w

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