Shock Your Potential
How do you Shock Your Potential? This conversational interview format features high performing businesses, organizations and entrepreneurs who are focused on Shocking Potential every single day. Each month boasts a theme that will support your business and/or career objectives, will strengthen your personal development, motivate you to be an agent for change, and more. Our Host, Michael Sherlock, may not look or sound like your typical podcast host, but she is absolutely serious about business and brings out the energy and dynamic character of every guest. This podcast is definitely worth a listen!
Episodes

Friday Dec 11, 2020
What Is Your Purpose? Are You Honoring It? - Andrea Freeman
Friday Dec 11, 2020
Friday Dec 11, 2020
Andrea Freeman started her first business when she was 12 years old. Three businesses and a lot of learning later, she was hosting red carpet celebrities in her event planning business. But, she felt unfulfilled. She said to herself, “There has to be a better way!” That pivotal moment prompted a soulful search.
In today’s episode we discuss how to Andrea helps entrepreneurs to align their mind with their business. She is dedicated to helping those who are ready to do the hard work of reflection to be able to transform their lives and businesses.
Andrea uses her groundbreaking H.O.S.T™ Method and successful track record as a business owner to coach creative entrepreneurs. Her mission is to help business owners align with their purpose, create results with greater ease, and make a lasting impact in the world.
Listen in!
Instagram - https://www.instagram.com/afreeman_insta/
LinkedIn - https://www.linkedin.com/in/afreeman-consulting/
Website - https://www.andreafreemanconsulting.com/
Free Journal Offer: https://www.andreafreemanconsulting.com/5minutejournal

Thursday Dec 10, 2020
The Power of Content- Veronica Sagastume
Thursday Dec 10, 2020
Thursday Dec 10, 2020
How important is content in your marketing strategy? According to our guest today, it can truly make or break your business.
Veronica Sagastume is an ex-corporate CFO turned content marketing strategist with a passion for helping accounting, bookkeeping, and tax business owners create content to increase their visibility on social media and grow their business online.
In 2016, Veronica ventured online to help other accounting, finance, and tax business owners learn how to show up online with a strong content marketing strategy to attract and connect with clients. Helping them to show up like the experts they are, make a greater impact, increase their online visibility, and grow their business online is her primary vision and goal!
In today’s episode we talk about Veronica’s personal journey from the corner office to starting her own business, all to be able to be flexible enough to help care for her true-Life Coach. Her grandmother. We also talk about how to have fun with content, revamp, and reuse, and to leave room for imperfect creation.
Veronica has built a thriving consulting and coaching business from the comfort of her own home and is excited to share her journey.
Listen !!
LinkedIn:https://www.linkedin.com/in/veronicalsagastume/
Instagram: https://www.instagram.com/veronicalsagastume/
FB Business Page:https://www.facebook.com/SuccessfulConsultants/

Wednesday Dec 09, 2020
Every Person Deserves a Good Leader - Gene Hammett
Wednesday Dec 09, 2020
Wednesday Dec 09, 2020
Do you believe that every person deserves a good leader? Our guest today certainly does.
Gene Hammett is a leading expert on high-growth company culture and leadership. He has decades of experience with more than $40 million in revenue for the companies he has led and owned. Gene has interviewed more than 530 CEOs of high-growth companies to understand the core principles of fast growth. He consults companies to activate new growth and reduce the high cost of ineffective leadership.
After 15 years of being a serial entrepreneur, Gene has built teams and taken many companies to two times and three times growth. He has worked with more than two dozen companies on the Inc 5000 list. Recently he realized the biggest driver to fast growth was the ability for companies to create a growth culture and leadership that inspires ownership.
In today’s episode Gene challenges us to understand our core values and gives us three particularly important things to think about as we strive for greatness. He also shares some great free resources to help you to reach new professional heights.
Gene is the best-selling author of The Trap of Success https://amzn.to/34yEsSB, a book about breaking through to new levels of growth. He has leadership insights have appeared in large publications like Inc, Entrepreneur and Success Magazines. Since 2014, his show, Growth Think Tank (formerly known as Leaders in the Trenches), has been recognized by Inc., Business Insider, and Entrepreneur for its insight on growth and sales leadership.
Listen in!
Important Links:
Website: www.genehammett.com
Email: gene@genehammett.com
Gene’s Book “The Trap of Success”: https://amzn.to/34yEsSB
Twitter: http://twitter.com/genehammett
Podcast: Leaders in the Trenches
Facebook: https://www.facebook.com/leadersinthetrenches
LinkedIn: https://www.linkedin.com/in/genehammett
Instagram: https://www.instagram.com/genehammett

Tuesday Dec 08, 2020
You Have to Slow Down to Speed Up - Tony Guarnaccia
Tuesday Dec 08, 2020
Tuesday Dec 08, 2020
What are the small steps you can do today to make your business more resilient? Our guest today literally wrote the manifesto on the topic!
Tony Guarnaccia has helped thousands of businesses survive crises, navigate uncertainties, and emerge stronger on the other side.
In today’s episode we discuss how the strategies that Tony shares with his clients also apply to us individually. In fact, his whole mission of building resilience is based in personal stories, including that as a child, he saw his parent’s small business fail. They lost everything, including their home. And in an effort to learn all he could about business in college, he started a successful business, that also failed. He lost all again. Then he began to learn from the masters of resilience.
Tony has worked with Google, Microsoft, ADP, Ford, BMW, Sunrise Senior Living, Foster Grant and more, and has helped grow over 10,000 small businesses and a dozen Fortune 500 companies.
Listen in!
Find Tony on his handles:
Facebook: tony.g.guarnaccia
Instragram: tony_guarnaccia
Twitter: tony.g.guarnaccia
LinkedIn: in/tonyguarnaccia
Skype: tguarnaccia
Website: mallStepsGrowProfits.com
https://smallstepsgrowprofits.com/manifesto-confirmation

Monday Dec 07, 2020
From Captain Denial To Hero of Your Own Life - Adam Jablin
Monday Dec 07, 2020
Monday Dec 07, 2020
Can you move from being Captain Denial becoming the hero of your own life? Our guest today knows that you can and can help you make the transformation through his Hero Project.
Adam Jablin is a highly sought-after performance and life coach, corporate consultant, and keynote speaker who has helped thousands of people experience a joy for living even while under pressure or difficulty. His unique positive energy, compassion, and gift to relate to others has influenced people from all walks of life, including leaders in the fields of health, psychology, entertainment, sports, business, and politics as well as helping everyday folks fighting fears, alcoholism and addictions to unleash their hidden Superman.
In today’s episode we talk about his 5 strategies (plus one added by Michael) for successfully closing out 2020 and preparing for 2021 and beyond, including the practice of meditation, journaling and more.
Adam helped build, run, and sell a multimillion-dollar corporation in the fashion world, but equally important to his story is Adam's sobriety and his experiences as an enthusiastic advocate of recovery. (Clean & Sober since July 14th, 2006.) Adam also sits on the Institutional Review Board at Hanley Center— one of the most successful and highly regarded addiction and recovery treatment programs in the Untied States.
Listen in!
Learn More:
https://www.adamjablin.com/
https://www.facebook.com/adam.jablin
https://www.instagram.com/adamjablin/
https://www.linkedin.com/in/adam-jablin-9548646/

Friday Dec 04, 2020
Founding Moms - Jill Salzman
Friday Dec 04, 2020
Friday Dec 04, 2020
“Becoming a mother makes you realize you can do almost anything one-handed.” – Unknown.
A mother who is also an entrepreneur is a force to be reckoned with, and our guest today not only knows about that first-hand, she has also created a community where these amazing business women can grow and scale their companies. Jill Salzman is currently growing her third entrepreneurial venture, The Founding Moms, the #1 platform for mom entrepreneurs to build better businesses.
In today’s episode we talk about the unique challenges moms face when they become entrepreneurs, from not knowing how or where to turn for support, being afraid of looking weak for seeking support, to the everyday challenges of not getting enough sleep! The conversation is serious but with a lot of laughter and the issues tackled with a playful spirit.
Jill is a graduate of Brown University and law school, she started a music management firm and then launched and sold a baby jewelry company before creating her current venture. She’s also the author of The Best Business Book In The World https://amzn.to/3nyL3F9 and the best-seller, Found It: A Field Guide for Mom Entrepreneurs https://amzn.to/3ltl4gv
Jill is the host of the top-rated entertaining business podcast, Why Are We Shouting?, gave her own TED talk on 11/11/11, was dubbed a “mommy mogul” by CNNMoney, a “Cool Mom Entrepreneur We Love” by MSN Live, and was recently named one of the Top 50 Women to Watch In Tech as well as a Top 100 Champion Small Business Influencer after Forbes’ named The Founding Moms one of the Top 10 Websites For Entrepreneurs. She’s shared the speaker stage with Richard Branson, Sheryl Sandberg, Daymond John, Marilu Henner, and Desmond Tutu and she regularly appears on ABC7’s Windy City Live TV show. In her spare time, Jill enjoys kloofing, baking, and erasing her daughters’ crayon artwork from the kitchen walls.

Thursday Dec 03, 2020
Be the Boss of Your Bottom Line - Tatiana Tsoir
Thursday Dec 03, 2020
Thursday Dec 03, 2020
Are you the boss of your bottom line? If not, our guest today will help you get there.
Tatiana Tsoir is a numbers expert with over 15 years of experience helping entrepreneurs and business owners to get to know their numbers, get their taxes under control and to reduce money anxiety.
In today’s episode Tatiana shares some powerful tips that business owners should consider taking advantage of before the end of the year. But regardless of when you decide to take more control, having a trusted advisor to guide and support you will take you and your business farther, faster.
Listen in!
Social media handles
Twitter @TatianaAcct
IG @tatianatsoir.author
Facebook https://www.facebook.com/tatianatsoir
Linked In https://www.linkedin.com/in/tatiana-tsoir/
YouTube https://www.youtube.com/channel/UCUV75DRoHl-9e7Qz0VTzKAw/

Wednesday Dec 02, 2020
Taking the Mystery Out of Money - Tracey Bisset
Wednesday Dec 02, 2020
Wednesday Dec 02, 2020
Our guest today wants to take the mystery out of money.
As President and Chief Financial Fitness Trainer of Bissett Financial Fitness Inc., Tracey Bissett educates and empowers entrepreneurs to take control of and live their financial lives with confidence.
In this episode we talk, not only about how entrepreneurs can improve their financial fitness, but what everyone can do. It requires us to make imperfect forward progress towards our financial goals, every day. Yes, we said “imperfect.” Forward progress doesn’t have to be perfect. It just has to move continuously in the right direction.
As a former executive at TD Bank, one of Canada's Big 5 Banks, Tracey has worked with and in support of thousands of entrepreneurs to secure the financing they needed to grow their businesses. This hands on experience coupled with her formal financial education, Masters of Business Administration and Chartered Financial Analyst designation, position Tracey uniquely to coach entrepreneurs about all things money.
Tracey leads speaking engagements and is the Executive Producer and host of the Young Money podcast all focused on increasing financial fitness. Recently named a finalist for The IFSE Institute Award for Financial Literacy Champion through the Wealth Professional Awards 2020 and a Worldwide Finance Awards 2020 winner.
Listen in!
https://twitter.com/bissettfinfit
https://www.instagram.com/bissettfinfit/
https://www.facebook.com/bissettfinfit/
https://www.linkedin.com/in/traceybissett/

Tuesday Dec 01, 2020
Improve Your Leadership Skills on a Shoe String Budget - Daniel Matthews
Tuesday Dec 01, 2020
Tuesday Dec 01, 2020
What do you do when your company has frozen expenses on training at a time when you need training and support more than ever? Can you still evolve as a leader on a shoe-string training budget? Our guest today assures us you can.
Daniel D. Matthews is an accomplished leadership coach, problem-solving and change leadership expert, and speaker, best known for his ability to help leaders Step Up, Stand Out and Inspire Others. He is the Chief Continuous Improvement Officer of Continue 2 Improve, and is author of two books:
The A3 Workbook: Unlock Your Problem-Solving Mind (https://amzn.to/2FX1slq)
The Language of Leadership: Nicer Bark, No Bite (https://amzn.to/32TYUO1)
In this episode we talk about actionable strategies to make training a priority right now in order to give you and your team the best competitive advantages possible to be successful in 2021 and beyond, no matter what happens.
Listen in!
social media links:
https://www.facebook.com/daniel.d.matthews.3
https://www.linkedin.com/in/dandmatt/
https://www.youtube.com/channel/UCjmUeUZTMLhLx2eZ65YaXVw?view_as=subscriber

Friday Nov 20, 2020
Blank-Check - Aaron Smith
Friday Nov 20, 2020
Friday Nov 20, 2020
Have you ever known that “kids don’t care about what you know until they know that you actually care”?
Meet Aaron Smith, the author of Blank Check, as he explains about this young adult novel in which he encourages the world to consider a novel approach to learning. What would be the implications to society if we developed a learning model that not only teaches a given curriculum, but also where learning provides an opportunity to go beyond classroom and teaches students on additional skills to help them get to the next level of the quality of life.
Aaron Smith is the founder of Workplace Readiness solutions, a company formed to create sustainable cohorts of employees that are not only competent but also confident. With the onset of the Covid-19, and the new norm of work from home and virtual learning, his company shows how anyone can transform the knowledge they have acquired to income, regardless of their location.
Connect with Aaron on Facebook, LinkedIn, Twitter, and Instagram.

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