Shock Your Potential
How do you Shock Your Potential? This conversational interview format features high performing businesses, organizations and entrepreneurs who are focused on Shocking Potential every single day. Each month boasts a theme that will support your business and/or career objectives, will strengthen your personal development, motivate you to be an agent for change, and more. Our Host, Michael Sherlock, may not look or sound like your typical podcast host, but she is absolutely serious about business and brings out the energy and dynamic character of every guest. This podcast is definitely worth a listen!
Episodes

Tuesday Feb 02, 2021
Love is an Act of Giving - Diana Fryc
Tuesday Feb 02, 2021
Tuesday Feb 02, 2021
Our guest today took a giant leap of faith with her business, to strategically narrow the focus of her client base. For many this may seem a risk, but for Diana Fryc and her business partner at Retail Voodoo, the payoff was worth the risk.
Diana believes that business should be a force for good and uses her networking superpowers to drive change in the food, beverage and wellness industries, specifically in the areas employment diversity, food equality and the promotion of sustainable supply chain. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness, and is partner and CMO of creative branding firm, Retail Voodo. Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth.
In this episode we discuss brand development, her passion for working with businesses in the naturals sector, and how many companies, large and small, are working diligently to reach new consumers who may want, but haven’t yet fully, been consumers in this market. We also discuss the power of leading with love, it’s impact on your customers, and how it becomes a sustainable vehicle for on-going referrals.
Diana Fryc is a marketing industry executive with 20 years advising brands from fortune 50 to start-ups on how to address their toughest growth challenges.
Listen in!
http://twitter.com/RetailVoodoo/
http://www.instagram.com/retailvoodoo/
http://www.linkedin.com/in/dianafryc/
http://www.facebook.com/thegooderpodcast/
http://www.linkedin.com/company/2788825/
https://www.facebook.com/retailvoodoo/
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Thank You to our February Sponsor!
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Monday Feb 01, 2021
Passion Vs. Purpose - Elizabeth Lotardo
Monday Feb 01, 2021
Monday Feb 01, 2021
What is the Difference Between Passion and Purpose in our Work?
Our guest today knows the answer, and helps you to recognize that aligning to your purpose will help you to outperform your peers and your competition.
Elizabeth Lotardo is a consultant, researcher, and co-author of Selling with Noble Purpose: How to Drive revenue and Do Work That Makes You Proud. https://amzn.to/321U8wT. In today’s episode in our Leading with Love Series, Elizabeth reminds us to identify the impact our job and our company have on other people. By being able to see how our work impacts others, we will be more aligned to our “Noble Purpose,” and embrace that our work does matter.
As VP of Services at sales consultancy McLeod & More, Elizabeth leads sales transformation initiatives for clients like Oracle, G Adventures, Fiserv and more. She is also a popular LinkedIn Learning author, and her work has been featured in the Wall Street Journal and on NPR.
Listen in!
Learn More:
https://www.linkedin.com/in/elizabethlotardo
https://www.twitter.com/e_mcleod/
https://www.mcleodandmore.com/
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Thank You to our February Sponsor!
Tired of the time and expense to get a manicure or pedicure? Try Color Street today!
Base, color, and top coats of high-quality liquid nail polish in each strip results in a brilliant, salon-quality manicure in just minutes. No dry time, smudges, or streaks, and your mani/pedi lasts up to 10 days. Color Street is 100% real nail polish, not stickers.
Learn More: https://www.colorstreet.com/bhroberts/party/2095611

Friday Jan 29, 2021
The Film Festival Doctor - Rebekah Smith
Friday Jan 29, 2021
Friday Jan 29, 2021
Are you really doing what you love? Are you fulfilling your soul purpose? Our next guest found out her soul purpose, thankfully before it was too late!
Rebekah Louisa Smith was earning her PhD, headed to the life of an academic. She had a plan completely mapped out until one day at a conference someone gushed about life as an academic and suddenly she realized, it wasn’t her passion. She didn’t gush over teaching film!
But fortunately, she was also simultaneously working at the Abertoir Horror Festival in Wales, traveling around to festivals all over Europe, gaining a tremendous amount of knowledge about film festivals, as she recruited filmmakers to the prestigious horror festival. She began giving advice to filmmakers who wanted to get into more festivals, win awards and gain visibility that would lead to sales revenue. Then it hit her, that’s what she loved doing! She had a marketable skill that she could turn into a business. Rebekah ultimately became recognized worldwide as The Film Festival Doctor, an innovator in her field. Her company has won more than 800 awards for her clients and has supported 850 creatives to achieve their filmmaking dreams.
In today’s episode we learn more about Rebekah’s amazing career, and how she realized that her “hobby” could truly become her life-long dream career. She also talks about how her super-niche view allowed her to create a market that was just waiting to be discovered.
In her new book, Born to Do It: Becoming the Leader of a Business Niche Using Powerful Spiritual Techniques (https://amzn.to/3fhm1Xb), Rebekah wants to save you the same headaches she experienced, and she provides a roadmap to business success that embraces the spiritual principles that righted her ship. It’s a book for someone just contemplating the entrepreneurial journey or for anyone already growing a business that is struggling or in need of revitalization.
Listen in!
https://instagram.com/rebekahfilmdr/
http://www.rebekahlouisasmith.com/
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Thank you to our January sponsor! KukuaBiz can provide dedicated and affordable talent from Kenya to help you grow and scale your business. Virtual employees are skilled in administrative functions, sales, podcast management, video editing, marketing, social media marketing, website design and management, and more. Learn more: https://www.kukuabiz.com

Thursday Jan 28, 2021
Creating a Career Blueprint - Jason Treu
Thursday Jan 28, 2021
Thursday Jan 28, 2021
Until someone gives you a dollar for what you know, it doesn’t matter. That is one mantra of many from our guest today, and a great reminder that success takes effort.
Jason Treu is a Chief People Officer and leadership and teamwork expert. He helps executives, managers, and HR departments develop unstoppable leaders, talent, and employee experiences. He spent 15+ years in leadership positions working with industry-changers such as Steve Jobs, Mark Cuban, and others.
In today’s episode we discuss how to create a career blueprint, creating a game plan, and getting to it! If you don’t commit to your own professional development, who will? Jason challenges us all to continually make ourselves better while also raising up those around us.
Jason is the best-selling author of Social Wealth (https://amzn.to/3f1gRyD), and more than 60,000 leaders, managers, and employees are using his culture- and team- building game Cards Against Mundanity to skyrocket trust, communication, and teamwork. It’s being used at Amazon, Southwest Airlines, Gillette, and many others.
Listen in!
https://www.linkedin.com/in/jasontreu/
twitter.com/jasontreu/
http://facebook.com/jasontreuexecutivecoaching/
http://instagram.com/jasontreu/
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Thank you to our January sponsor! KukuaBiz can provide dedicated and affordable talent from Kenya to help you grow and scale your business. Virtual employees are skilled in administrative functions, sales, podcast management, video editing, marketing, social media marketing, website design and management, and more. Learn more: https://www.kukuabiz.com

Wednesday Jan 27, 2021
The Truth Mirror - Doug Brown
Wednesday Jan 27, 2021
Wednesday Jan 27, 2021
Our guest today began sweeping floors in the family business at age 3, earning $25 cents a week, which allowed him great candy purchasing ability every Friday.
He later served as an independent president of sales and training for companies of Tony Robbins, Chet Holmes, and Russ Whitney, where his efforts generated over 500 million dollars in sales.
Today Doug Brown helps companies with $5M+ in sales revenue to expend and optimize it, as well as helping B2B business coaches and consultants to grow their business, to have higher profits, and to enjoy their life.
In today’s episode we learn Doug’s story and passion, especially for helping people, through brutal candid truth, to investigate their own Truth Mirror. He also reminds us that the master prospector will always out earn the master closer.
During college Doug supported himself by selling music equipment to colleges, universities, corporations, and some of the world's biggest bands such as Aerosmith, Boston, Billy Joel, The Eagles, Extreme and others. He served 12 years and 7 days in the US Army, during which he was awarded the battalion's most distinguished soldier award. His international bestselling book in the US, Canada, the UK, Australia, and the Philippines is Win-Win Selling - Unlocking your Power of Profitability by Resolving Objections (https://amzn.to/32JW0uW).
Social Media Links
https://www.facebook.com/pg/DougBrown.BSF
https://www.linkedin.com/in/dougbrown123/
https://twitter.com/dougbrown123456
www.businesssuccessfactors.com
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Thank you to our January sponsor! KukuaBiz can provide dedicated and affordable talent from Kenya to help you grow and scale your business. Virtual employees are skilled in administrative functions, sales, podcast management, video editing, marketing, social media marketing, website design and management, and more. Learn more: https://www.kukuabiz.com

Tuesday Jan 26, 2021
Outcomes Vs. Actions - Crista Grasso
Tuesday Jan 26, 2021
Tuesday Jan 26, 2021
Would you like to get out of firefighting mode in your business or career and spend more time working towards your ultimate goals? Our guest today can help!
Crista Grasso is a lean business consultant who helps growing businesses achieve more by doing less through a combination of strategic planning and lean business practices. Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business.
In today’s episode we discuss how getting to the next level requires you to focus on outcomes and understand three things.
What you see for your future.
A vision of your future that matches who you are as a person.
Opportunities for your customer to grow along with you.
She also reminds us that none of us need more time. We simply need to Lean Out.
Crista specializes in helping businesses identify the most important strategically-aligned things they should focus on right now that will drive maximum value for their customers and maximum profits for their business. As the creator of both the Lean Out Method and the 90 Day Lean Out Planner, Crista has been helping businesses achieve accelerated results and increased profitability for more than two decades.
CONNECT WITH CRISTA:
http://www.leanoutmethod.com/
https://www.instagram.com@cristagrasso/
https://www.LinkedIn.com/cristagrasso/
https://www.facebook.com/groups/LeanOutCircle/
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Thank you to our January sponsor! KukuaBiz can provide dedicated and affordable talent from Kenya to help you grow and scale your business. Virtual employees are skilled in administrative functions, sales, podcast management, video editing, marketing, social media marketing, website design and management, and more. Learn more: https://www.kukuabiz.com

Monday Jan 25, 2021
Generating Referrals Without Asking - Stacey Brown-Randall
Monday Jan 25, 2021
Monday Jan 25, 2021
Would you like to know how to generate double, triple or even quadruple the number of business referrals you receive each year, without having to ask (or beg) for them? Our next guest helps her clients do just that.
Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking (https://amzn.to/2H9C78M), host of the Roadmap to Grow Your Business podcast, and national speaker. She has had the privilege of helping well-known corporations and franchises but her focus is on small business owners and solopreneurs in the real estate, financial, and professional services industries.
In today’s episode we talk about how “asking” for referrals is not only uncomfortable but is ultimately an unsustainable practice. She built her methodology by using her own coaching company as a guinea pig, and knew she was on to something when her clients were even more interested in her referral generating methods than in her coaching services. She also reminds us that it is important for all of us to incorporate business development, every single day.
Stacey has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, CEO World, Fox News and more. She received her Master’s in Organizational Communication and is married with three kids.
Listen in!
https://www.staceybrownrandall.com
https://www.LinkedIn.com/in/staceybrandall/
https://facebook.com/StaceyBrownRandall/
https://www.instagram.com/@StaceyBrownRandall/
https://www.twitter.com/@staceybrandall/
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Thank you to our January sponsor! KukuaBiz can provide dedicated and affordable talent from Kenya to help you grow and scale your business. Virtual employees are skilled in administrative functions, sales, podcast management, video editing, marketing, social media marketing, website design and management, and more. Learn more: https://www.kukuabiz.com

Friday Jan 22, 2021
Nurture the Fire - Nick Jankel
Friday Jan 22, 2021
Friday Jan 22, 2021
How do we learn how to nurture the fire within each of us? Our guest today has the answer.
Nick Jankel is a thought leader whose ideas, tools and research are designed to take the pain out of transformation, blast through the barriers that block creativity and innovation and unleash conscious changes in leadership and life that bring less suffering and more thriving into the spaces we touch.
In today’s episode we talk about the 8 building blocks of agility, developing deep resilience, and embracing chaos as some of the key tools to remaining flexible in 2021 and beyond.
Nick is the co-founder of trailblazing leadership and personal development company Switch On and the chief architect of a rigorous methodology and philosophy for transformation, The Switch On Way. It blends the latest neuroscience with timeless wisdom from the great traditions. He has used The Switch On Way to lead organizations as diverse as Novartis, Nike and No.10 Downing Street to change and in his role as a coach and presenter on his own TV series on BBC. He has been featured in scores of publications ranging from the FT and the Guardian to the Daily Mail and the Sunday Times Style Magazine and has taught at Oxford, London Business School and Yale. He obtained a Triple 1st Class degree in Medicine & History and Philosophy of Science from Cambridge University, falling in love with ideas and knowledge that have influenced all his subsequent work.
Listen in!
Learn More About Nick:
http://switchonnow.com/
http://www.facebook.com/switchonworld
https://twitter.com/nickjankel
https://www.youtube.com/channel/UCEdzCMVyPJBtqfkhwRJUUbg.
Thank you to our January sponsor! KukuaBiz can provide dedicated and affordable talent from Kenya to help you grow and scale your business. Virtual employees are skilled in administrative functions, sales, podcast management, video editing, marketing, social media marketing, website design and management, and more. Learn more: https://www.kukuabiz.com

Thursday Jan 21, 2021
Helping You Find Your Who - Tim Spiker
Thursday Jan 21, 2021
Thursday Jan 21, 2021
A chance invitation to a marketing presentation in college changed the career trajectory of today’s guest and put him on a life-long mission to investigate leadership effectiveness.
Tim Spiker is the author of the book “The Only Leaders Worth* Following” (https://amzn.to/3no2h7f), after interviewing hundreds of leaders.
In today’s episode we learn about critical research that shows that ¾ of your effectiveness as a leader comes from Who You Are rather than What You Do. Tim also talks about the importance of being Inwardly Sound, and Others Focused.
Time and his organization, The Aperio, help people become, be, and stay leaders who are actually worth following.
Tim’s work puts him in a variety of roles including delivering keynote talks, creating unique and customized learning experiences, and guiding long-term developmental journeys. He has worked with leadership teams in North America, Australia, and Asia.
If you sign up for one of Tim’s Journeys via his website (www.theaperio.com) and use Promo Code SHOCK, you will receive $500 off.
Listen in!
CONNECT WITH TIM:
https://www.linkedin.com/in/timspiker
https://www.linkedin.com/company/theaperio
https://twitter.com/theaperio
https://twitter.com/timspiker
https://www.instagram.com/aperioleaders/
https://www.facebook.com/aperioleaders
Thank you to our January sponsor! KukuaBiz can provide dedicated and affordable talent from Kenya to help you grow and scale your business. Virtual employees are skilled in administrative functions, sales, podcast management, video editing, marketing, social media marketing, website design and management, and more. Learn more: https://www.kukuabiz.com

Wednesday Jan 20, 2021
Chemical Free Body - Tim James
Wednesday Jan 20, 2021
Wednesday Jan 20, 2021
Do you ever feel tired, sluggish, and bloated? If so, our guest today may have a solution for you.
After suffering from multiple health issues, including rectal bleeding, two separate skin issues, chronic acid indigestion and surgery to remove one of his organs due to serious digestive issues, Tim James knew something had to change. But it was only after watching his closest ones die of cancer and the untimely death of his younger brother that he finally decided to take action.
Tim’s journey led him to a shocking discovery which helped his friend beat cancer and transform every area of his life. Feeling charged with a duty to help others he started sharing his knowledge with anyone that would listen. This led him to producing his own chemical free food products. ‘Chemical Free Body’ was born.
In this episode we talk about his personal wake-up call, the 4 things that you can (and should) do today that will make you better right away, and how he helps people to not only shed pounds and health complaints, but also how he helps people find new energy and joy in life.
To receive a 5% product discount, use the word SHOCK at www.chemicalfreebody.com.
Listen in!
http://www.instagram.com/@chemicalfreebodyguy/
https://www.instagram.com/@healthheroshow/ https://www.facebook.com/TimJames&ChemicalFChemicalFreeBody/
https://www.twitter.com/@chemicalfreebod/
Thank you to our January sponsor! KukuaBiz can provide dedicated and affordable talent from Kenya to help you grow and scale your business. Virtual employees are skilled in administrative functions, sales, podcast management, video editing, marketing, social media marketing, website design and management, and more. Learn more: https://www.kukuabiz.com

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