Shock Your Potential

Fight Unfair - Ethan Decker

What does ecology and scientific principle have to do with marketing. Everything, according to our guest today.
An ecologist who became a marketer, Ethan Decker is now a brand scientist. He takes a very long – and sometimes peculiar – view on humans, brands, and advertising. As a scientist in the world of marketing, he cuts through the hype and the trends to find out what really works, what the latest research says, and what it means for brands and organizations. Ethan has worked at some of the best agencies in the US for some of the largest brands in the world, including Domino’s, Hotels.com, Procter & Gamble, Kellogg’s, and Intel.
In this episode we challenge some of the established core marketing “laws,” such as the importance of being first to market, and we learn to look more closely, and scientifically, at the data that is really important in order to make wise marketing decisions. We also tackle the bold moves of IHop and their stunt to change their name (for one month) to IHob, and why Dominos got into the pothole filling business. There is episode is a must listen for amazing pearls of advice!
And just in case you were interested about Sir Kensington’s, learn more here! https://www.sirkensingtons.com/
 
Listen in!
SOCIAL HANDLES
https://twitter.com/ehdecker
https://www.linkedin.com/in/ehdecker/
https://www.youtube.com/watch?v=ZK3c9GCjSx8 (TED talk)
https://appliedbrandscience.com
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Are You Missing Pots of Money? - Olivia Grace Friedman

Are you leaving pots of money all over? Our guest today bets that you are. And she should know. She helps businesses to shed light on where these pots are hidden throughout their organizations.
Olivia Friedman is futurist and a small business emergency rescue and repair expert. She recently worked on a congressional campaign in the 2020 election and was nominated by a former United Nations affiliated leader to meet with members of Congress in Washington, DC—to discuss how he plans to utilize her skills, talents, gifts and energy to serve humanity as a servant leader.
Olivia is a United States Navy Veteran and former Hospital Corpsman as well as the esteemed author of the book, "Year of the Woman 2020 and Beyond" where she accurately predicted a female President or VP for 2020 as early as March. A highly recommended proven, trusted, credible, business woman within elite business circles, she is formerly the CIO of IHGS and currently the CMO and Host of the Great & Relentless Few Show, still under IHGS.
In today’s episode we learn about her early entrepreneurial adventure in candy and snow cone sales, her current passion project to help hotels thrive in unique ways during a pandemic, knowing what you stand for, and so much more. She also reminds us that the rearview mirror is always smaller than the windshield for a reason.
Listen in!
Social media handles
https://www.linkedin.com/in/oliviafriedman
https://innovationwomen.com/finding-speakers/featured-speakers/
https://speaker.innovationwomen.com/user/8392
https://ventsmagazine.com/2020/07/07/olivia-friedman-helps-you-get-where-you-want-to-go-in-business/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Be the Youest of You - Mike Krass

Can we learn lessons from digital marketing in the tech and healthcare space that can apply to any business? Absolutely! And our guest today explains why.
Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specializing in data and analytics, but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable.
The genesis of MKG Marketing came when, at a creative agency, Mike was caught completely flat-footed by a client’s question - “How much money did we make from your campaign?” Realizing the importance of analytics, Mike and his business partner, Kerry Guard, set out to found an agency that could both perform creatively and provide hard numbers in order to quash the frustration that companies can often feel when navigating the digital marketing landscape.
In this episode we tackle the vital role that asking good questions, and listening actively to the answers, plays in any marketing objective. Mike’s company deals with highly sensitive issues with his clients, and through a truly personal approach, they not only guarantee personalized attention and approach, but they also guarantee their results! Also critical to the discussion is a dynamic conversation about moving from the role of “doer” in your company to leader. No matter your business specialty, there is something here for you.
Listen in!
Social media handles
https://mkgmarketinginc.com/
https://LinkedIn.com/company/mkg-marketing/
https://linkedIn.com/in/mikekrass/
https://twitter.com/mkgmarketinginc/
https://facebook.com/mkgmarketinginc/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Beware of Numbers - Mike Maynard

Can systems truly provide more room for creativity? Our guest today truly believes that, and not just because he began his career as an electronics design engineer.
Mike Maynard is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. Napier’s unique approach to campaign strategy designs-in speed to campaigns from the outset, building integrated campaigns that focus on the important tactics, whether clients need to increase awareness, generate leads or engage contacts to create opportunities.
In this episode we talk about truly analyzing performance by looking beyond just the initial “numbers.” After all, if the right people don’t see your messages, it doesn’t matter. And his Test. Refine. Test.  approach challenges his clients to question more to ensure they are truly gaining traction that leads to profitability.
Listen in!
Social media handles
https://www.napierb2b.com/
https://twitter.com/mike_maynard/
https://instagram.com/NapierPR/
https://linkedin.com/mikemaynard/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Tracking Click To Dollar - Jarod Spiewak

Are Keywords important for your marketing strategy? Yes. But our guest today says that there are at least 4 other steps that you should take before deciding on keywords if you want your marketing efforts to impact your profitability.
Jarod Spiewak is the founder and lead strategist of Comet Fuel, a boutique, strategy-first, agency that helps exceptional businesses run sophisticated ROI-positive marketing campaigns to fuel long-term growth, without all the typical agency BS. Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old, after months of writing content for less than $0.01 per word and working for next to free through Craigslists “gigs”, several “real jobs” and years later, after working as the lead strategist for a marketing agency and consulting with several others.
In this episode we talk about how he helps his clients to dive deeper into their approach to marketing by mapping out everything that matters, tracking click to dollar, developing a strong strategy that can, and should be, tested, and more. And he reminds us that we are ultimately seeking profit, not clicks.
 
Listen in!
 Social media handles
https://www.facebook.com/jarod.spiewak
https://twitter.com/JarodSpiewak/
https://www.linkedin.com/in/jarodspiewak/
https://Instagram.com/jarod.spiewak/
https://www.jarodspiewak.com/
https://www.cometfuel.com/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Systems Trump Creativity - Jeff Hahn

Can your business, or professional reputation, survive a crisis? Our next guest says yes. As long as you follow a system.
Jeff Hahn is the owner and principal of TexHahn Media, Inc., a holding company of communication and marketing agencies, including Hahn Public Communications, Predictive Media Network, White Lion Interactive and Apron Food & Beverage PR. He Is also the author of his new book Breaking Bad News - 12 Essential Crisis Communication Tools.
In this episode we discuss how the best marketing plans aren't about bursts of creative genius. They are about following proven systems, over and over again. From his early career days, working at Motorola among an engineering culture, Jeff recognized the power of systems to drive consistent results. Today he has found the systems that allowed him to not only triple the revenue of his companies, but to also help his clients manage, survive and even thrive during and after crisis. These lessons will apply not only to crisis situations, however, but to any business endeavor.
 
Listen In!
Learn More:
https://www.breakingbadnewsbook.com/  
https://twitter.com/HahnPublic/  
https://facebook.com/HahnPublic/
https://linkedin.com/HahnPublic/
 
Agency sites:
https://apronfoodpr.com/
https://hahnpublic.com/
https://predictivemediatraining.com/
https://www.wlion.com/
 
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

&MarketingU - Raj Kapur

Can a solopreneur master the challenges of marketing without a large team and huge corporate budget?
Our guest today says yes and has created the resource to make that happen!
As the Managing Director of &Marketing (and-marketing.com), Rajat “Raj” Kapur strives to provide growing businesses unparalleled marketing strategy and execution services. He is known for bringing the best of “big company” marketing strategies to growing companies, without the excess baggage.
In this episode we kick off our March series called The Magic of Marketing with our sponsor for the month. We talk about the new &MarketingU ( www.and-marketing.com/u),  a 3-month modern marketing education course for busy solopreneurs and one-person marketing departments who need the tools, education, and accountability to grow a business but don’t have the extra time, budget, or set of hands to manage and execute everything themselves.  We also discuss “breakthrough value” and how to identify and use it as your competitive advantage.
Us the code SHOCK when you sign up for &MarketingU and receive a 10% discount.
Listen in!
Social media handles
https://www.linkedin.com/in/rkapur105/
https://instagram.com/rkapur105/
https://twitter.com/rkapur105/
………………………….…………………………………………………………………………….
Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Finding the One Sunbeam - James Daniels

What does a kaleidoscope have to do with launching a new business? It’s a heart-warming story that our guest today shares.
James Daniels is President & CEO of The Meeting Designers, an internationally recognized events management company founded in 2005 and entrusted with the planning and execution of over 200 programs a year.  James previously held national account sales roles with both Hilton and Wyndham Hotels.  Customers of The Meeting Designers range from corporations and associations to non-profits and social groups.  
In today’s episode we discuss how leading with love empowers your team, why being vulnerable is so important, and having the courage to push that first domino. We also talk about the impact of positive words of encouragement and thanks.
James has garnered the nickname of “The Olivia Pope of the Meetings Industry,” as his legacy clients rely on him to be their “fixer” when holding events.  James rotates between his residences in Houston, TX and The New Orleans French Quarter, where he’s a proud “WHODAT” NOLA Saints Football fan.   
Listen in!
Social Media Handles:
https://www.linkedin.com/in/james-daniels-0a996950/
https://www.facebook.com/TheMeetingDesigners/
 
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Thank You to our February Sponsor!
Tired of the time and expense to get a manicure or pedicure? Try Color Street today!
Base, color, and top coats of high-quality liquid nail polish in each strip results in a brilliant, salon-quality manicure in just minutes. No dry time, smudges, or streaks, and your mani/pedi lasts up to 10 days. Color Street is 100% real nail polish, not stickers.
Learn More: https://www.colorstreet.com/bhroberts/party/2095611

Fostering Love - Dr. John Degarmo

Can you make a difference in the life of a foster child without being a foster parent?
Absolutely! And our guest today knows not only how you can, but also how important it is to support these often-overlooked members of every one of our communities.
Our guest today is Dr. John Degarmo, leading international foster care expert, consultant, and TEDx speaker. He is the director of The Foster Care Institute, and acts as a consultant to foster care agencies as well as an expert witness to legal agencies across the USA and globe. In today’s episode we discuss how COVID lockdowns has negatively impacted children around the world, what a child in the foster care system goes through, and how each of us can be a part of the solution.
We encourage you also to watch his TedX Talk. It will break your heart, but it will motivate you to help the most vulnerable. https://www.youtube.com/watch?v=0JQYUp6sEbY
Dr. DeGarmo and his wife are also currently foster parents to three siblings, bringing their household to nine children.  Dr. DeGarmo has been a foster parent to over 60 children over the years. He is the author of several foster care books, including the new book 
The Little Book of Foster Care Wisdom: 365 Days of Inspiration and Encouragement for Foster Care Families,https://amzn.to/3gKL99y
Faith and Foster Care https://amzn.to/3gKUUVg
A Different Home: A New Foster Child's Story https://amzn.to/3gMDzLB
Listen in!
https://twitter.com/drjohndegarmo/
https://Youtube.com/Dr.JohnDeGarmo/
https://facebook.com/facebook.com/Dr.JohnDeGarmoFosterCareExpert/
https://www.linkedin.com/in/john-degarmo-ed-d-founder-of-the-foster-care-institute-2779975a/
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Thank You to our February Sponsor!
Tired of the time and expense to get a manicure or pedicure? Try Color Street today!
Base, color, and top coats of high-quality liquid nail polish in each strip results in a brilliant, salon-quality manicure in just minutes. No dry time, smudges, or streaks, and your mani/pedi lasts up to 10 days. Color Street is 100% real nail polish, not stickers.
Learn More: https://www.colorstreet.com/bhroberts/party/2095611

Love Equals Truth - Christian Family

What does divorce have to do with love?
Our guest today knows that you can approach divorce, and yourself, with love. She reminds us that even though divorce is always painful, you don't have to suffer.
Christian Family is a twice-divorced, adult child of divorce, and co-parenting mother of three, and a former divorce lawyer, whose divorced parents live with her. She is truly an expert on all things divorce and co-parenting. 
In today’s episode we discuss divorce as a vehicle that gets you from where you don’t want to be, to where you want to be. We also discuss the need for each of us to define love, to better understand what we believe it to be for us. In Christian’s world, love quals truth.
Christian ran a successful law firm for 15 years focused on divorce and custody, but today is dedicated to helping her clients continue a journey towards acceptance and joy.
 
Listen in!
www.divorcexn.com
https://www.ted.com/talks/christian_family_real_talk_about_divorce
https://www.facebook.com/Divorcexn/
https://www.linkedin.com/in/divorcexn/
https://twitter.com/Divorcexn
https://www.instagram.com/xnfmlyesq/
https://www.buzzsprout.com/790682
https://youtube.com/c/ChristianFamilyEsq
 
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Thank You to our February Sponsor!
Tired of the time and expense to get a manicure or pedicure? Try Color Street today!
Base, color, and top coats of high-quality liquid nail polish in each strip results in a brilliant, salon-quality manicure in just minutes. No dry time, smudges, or streaks, and your mani/pedi lasts up to 10 days. Color Street is 100% real nail polish, not stickers.
Learn More: https://www.colorstreet.com/bhroberts/party/2095611