Shock Your Potential

Small Businesses with Big Dreams - Monique Idemudia

Have you ever felt overwhelmed and confused about where to begin creating a digital marketing strategy? If so, our guest today may be exactly who you need.
Monique Idemudia is the founder of Dragon Digital Marketing, a digital marketing agency for small businesses. She is passionate about educating and inspiring small business owners to build an online presence and grow their business with the power of great digital marketing. She is an execution-driven consultant that not just talks the talk, but also walks the walk.
In this episode helps us understand how important it is to take an omnichannel approach to your marketing strategy yet start first with only 1-2 areas to test, measure and perfect. She also breaks down SEO in a way that everyone who has ever been baffled by it, will now understand.
 
Listen in!
Social media handles:
https://fb.me/DragonDigitalMarketingOfficial
https://twitter.com/DragonDigitalM1 
https://www.youtube.com/channel/UC8YcwKAYqqQdEWNQttmiUBw
https://www.linkedin.com/in/moniqueidemudia/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Don't Be Mediocre - Simone Sauter

What is better than a great advertisement? FREE advertising! And our guest today knows just how to get it.
Simone Sauter is a PR & Publicity Coach, bestselling author and tech nerd. She helps coaches to get more clients by getting free publicity so that they can rise above the noise online, skyrocket their income and make a bigger impact. Simone has built her online coaching business in the relationship niche specializing in breakup coaching solely with PR and became Germany’s #1 Breakup Coach in less than two years. Her website organically reached more than 1.000.000 people within two years, and she created an advertising value of more than 3 million euro. Simone was featured in Cosmopolitan, Instyle, Closer, and many more. She’s been on several podcasts and radio shows as well as on TV.
In this episode Simone shares actionable strategies to build a PR strategy and begin to get recognized as an expert in your chose field. She also shares insight into how developing the right relationships with the right journalists can get you a flow of incoming media requests that will boost your visibility and credibility.
 
Listen in!
Social media handles:
Website: https://simonesauter.com/
3 Million Euro Case Study: https://landing.simonesauter.com/case-study/
LinkedIn: https://www.linkedin.com/in/simonesauter/
Twitter: https://twitter.com/simonesauter/
Instagram: https://www.instagram.com/simone.sauter/  
Facebook: https://www.facebook.com/SimoneSauter83/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.

Find Your Z Factor - Arie Brish

Can a gutsy career move pay off? Our guest today says yes! In fact, he is living (and working) proof of that.
Arie Brish is a cross-functional expert in growth strategies, commercializing innovation, change leadership and turn-around.
He is also a best seller author of Lay an Egg and Make Chicken Soup, https://amzn.to/2LAeVTr
In this episode we learn about Arie’s career journey, but also his philosophy that It is better to be different, than better. In a world where you are surrounded by competitors, how you stand apart from the crowd is vital. Arie also shares several interesting case studies from his book that we can all take to heart both in our companies, and in our careers.
 
Listen in!
My LinkedIn:https://www.linkedin.com/in/ariebrish/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Be Meaningfully Different - Kate Colbert

How do you make your offering available to your customers? Have you created a strategy to maximize them? If not, our guest today has some incredible advice for you.
Kate Colbert is an accomplished marketer, speaker, market researcher, and communications consultant, and is President and Founder of Silver Tree Communications and Silver Tree Publishing. Her companies specialize in market research and business communications, helping clients to use strategic storytelling to acquire and retain more customers.
Kate is the author of the acclaimed book Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business https://amzn.to/3oKHb3W, which debuted in the top 1% of all business marketing books on Amazon and is now available in multiple formats and languages. One of the world’s preeminent authorities on gathering and interpreting customer insights, Kate has led marketing initiatives for brands big and small, domestic, and international. She’s worked with top-50 research universities and progressive private colleges, law schools and law firms, medical schools and healthcare systems, start-ups and consulting businesses, and Fortune 500 companies.
In today’s episode we talk about her dual personality of Wonder Nerd meets Data Junkie, understand why every company lives or dies by their customer insights, yet very few dive into that data, discuss the tightrope walk between giving stuff away and charging appropriately and more. This episode is packed full of vital information!
Listen in!
www.linkedin.com/in/katecolbert
www.facebook.com/katecolbertauthor
www.twitter.com/katecolbert
www.instagram.com/katecolbert6121
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Win From Within - Christopher Wallace

Are your front-facing employees creating exceptional customer experiences? Are they fully aligned to your brand story? If you can’t answer with a resounding YES!, then our guest today has a solution for you.
Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results.
In today’s episode we talk in depth about the disconnects that can happen within a company when we aren’t sure what message our teams are sending to our customers. When in alignment, we create exceptional experiences. When off-kilter, we have a problem. Chris’ team provides a truly unique solution that can change a business forever.
 
Listen in!
Connect with Christopher
https://LinkedIn.com/in/christopherewallace/
https://twitter.com/ChrisWallaceIVG/
https://www.linkedin.com/company/29011761
https://twitter.com/innerviewgroup
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Fight Unfair - Ethan Decker

What does ecology and scientific principle have to do with marketing. Everything, according to our guest today.
An ecologist who became a marketer, Ethan Decker is now a brand scientist. He takes a very long – and sometimes peculiar – view on humans, brands, and advertising. As a scientist in the world of marketing, he cuts through the hype and the trends to find out what really works, what the latest research says, and what it means for brands and organizations. Ethan has worked at some of the best agencies in the US for some of the largest brands in the world, including Domino’s, Hotels.com, Procter & Gamble, Kellogg’s, and Intel.
In this episode we challenge some of the established core marketing “laws,” such as the importance of being first to market, and we learn to look more closely, and scientifically, at the data that is really important in order to make wise marketing decisions. We also tackle the bold moves of IHop and their stunt to change their name (for one month) to IHob, and why Dominos got into the pothole filling business. There is episode is a must listen for amazing pearls of advice!
And just in case you were interested about Sir Kensington’s, learn more here! https://www.sirkensingtons.com/
 
Listen in!
SOCIAL HANDLES
https://twitter.com/ehdecker
https://www.linkedin.com/in/ehdecker/
https://www.youtube.com/watch?v=ZK3c9GCjSx8 (TED talk)
https://appliedbrandscience.com
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Are You Missing Pots of Money? - Olivia Grace Friedman

Are you leaving pots of money all over? Our guest today bets that you are. And she should know. She helps businesses to shed light on where these pots are hidden throughout their organizations.
Olivia Friedman is futurist and a small business emergency rescue and repair expert. She recently worked on a congressional campaign in the 2020 election and was nominated by a former United Nations affiliated leader to meet with members of Congress in Washington, DC—to discuss how he plans to utilize her skills, talents, gifts and energy to serve humanity as a servant leader.
Olivia is a United States Navy Veteran and former Hospital Corpsman as well as the esteemed author of the book, "Year of the Woman 2020 and Beyond" where she accurately predicted a female President or VP for 2020 as early as March. A highly recommended proven, trusted, credible, business woman within elite business circles, she is formerly the CIO of IHGS and currently the CMO and Host of the Great & Relentless Few Show, still under IHGS.
In today’s episode we learn about her early entrepreneurial adventure in candy and snow cone sales, her current passion project to help hotels thrive in unique ways during a pandemic, knowing what you stand for, and so much more. She also reminds us that the rearview mirror is always smaller than the windshield for a reason.
Listen in!
Social media handles
https://www.linkedin.com/in/oliviafriedman
https://innovationwomen.com/finding-speakers/featured-speakers/
https://speaker.innovationwomen.com/user/8392
https://ventsmagazine.com/2020/07/07/olivia-friedman-helps-you-get-where-you-want-to-go-in-business/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Be the Youest of You - Mike Krass

Can we learn lessons from digital marketing in the tech and healthcare space that can apply to any business? Absolutely! And our guest today explains why.
Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specializing in data and analytics, but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well as clients accountable.
The genesis of MKG Marketing came when, at a creative agency, Mike was caught completely flat-footed by a client’s question - “How much money did we make from your campaign?” Realizing the importance of analytics, Mike and his business partner, Kerry Guard, set out to found an agency that could both perform creatively and provide hard numbers in order to quash the frustration that companies can often feel when navigating the digital marketing landscape.
In this episode we tackle the vital role that asking good questions, and listening actively to the answers, plays in any marketing objective. Mike’s company deals with highly sensitive issues with his clients, and through a truly personal approach, they not only guarantee personalized attention and approach, but they also guarantee their results! Also critical to the discussion is a dynamic conversation about moving from the role of “doer” in your company to leader. No matter your business specialty, there is something here for you.
Listen in!
Social media handles
https://mkgmarketinginc.com/
https://LinkedIn.com/company/mkg-marketing/
https://linkedIn.com/in/mikekrass/
https://twitter.com/mkgmarketinginc/
https://facebook.com/mkgmarketinginc/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Beware of Numbers - Mike Maynard

Can systems truly provide more room for creativity? Our guest today truly believes that, and not just because he began his career as an electronics design engineer.
Mike Maynard is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. Napier’s unique approach to campaign strategy designs-in speed to campaigns from the outset, building integrated campaigns that focus on the important tactics, whether clients need to increase awareness, generate leads or engage contacts to create opportunities.
In this episode we talk about truly analyzing performance by looking beyond just the initial “numbers.” After all, if the right people don’t see your messages, it doesn’t matter. And his Test. Refine. Test.  approach challenges his clients to question more to ensure they are truly gaining traction that leads to profitability.
Listen in!
Social media handles
https://www.napierb2b.com/
https://twitter.com/mike_maynard/
https://instagram.com/NapierPR/
https://linkedin.com/mikemaynard/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Tracking Click To Dollar - Jarod Spiewak

Are Keywords important for your marketing strategy? Yes. But our guest today says that there are at least 4 other steps that you should take before deciding on keywords if you want your marketing efforts to impact your profitability.
Jarod Spiewak is the founder and lead strategist of Comet Fuel, a boutique, strategy-first, agency that helps exceptional businesses run sophisticated ROI-positive marketing campaigns to fuel long-term growth, without all the typical agency BS. Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old, after months of writing content for less than $0.01 per word and working for next to free through Craigslists “gigs”, several “real jobs” and years later, after working as the lead strategist for a marketing agency and consulting with several others.
In this episode we talk about how he helps his clients to dive deeper into their approach to marketing by mapping out everything that matters, tracking click to dollar, developing a strong strategy that can, and should be, tested, and more. And he reminds us that we are ultimately seeking profit, not clicks.
 
Listen in!
 Social media handles
https://www.facebook.com/jarod.spiewak
https://twitter.com/JarodSpiewak/
https://www.linkedin.com/in/jarodspiewak/
https://Instagram.com/jarod.spiewak/
https://www.jarodspiewak.com/
https://www.cometfuel.com/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!