Shock Your Potential

The Fempire Coach! - Samantha Morris

What will Google Analytics tell you about the success of your marketing efforts? More than you might imagine. And our guest today can tell you how to use that information to benefit your business.
Samantha is a successful business owner and Fempire coach, brainstorming specialist and nurturer of ideas who help women understand their business so they can create profit, work efficiently and feel confident about what to do next. The Fempire community is a wonderful group of like minded women in all stages of business, and knows the importance of Understanding your marketing, finance, systems and the impact of growth is empowering.
In this episode we learn about how she went from successful business owner to business coach, all the while finally acknowledging that despite the success of her business, it didn’t feed her passion. And once she changed her trajectory, she found joy in her work and in her ability to help other businesses find success and joy. She also shares some valuable insight on why planning and strategy, and understanding your numbers, means everything to your potential outcomes.
Listen in!
Connect with Samantha -
www.samanthamorris.fempirecoach.com.au
www.instagram.com/samanthamorris.fempirecoach
www.facebook.com/samanthamfempirecoach
www.linkedin.com/in/samantha-morris-fempire-coach
………………………………………………………………………………………………………………….
Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Impactful Solutions - Raymond Baxter

Is your business leaving money on the table? If so, our guest today can help!
Ray Baxter is a Brand and Marketing Strategist whom CEOs, Solopreneurs, and business leaders call upon to jump-start their service centers into profit centers. Ray, known by many who have consulted with him as “Coach Ray”, is a Subject Matter Expert in the art of using Motivational Interviewing to guide companies in maximizing customer service productivity and accelerate profits.
In today’s episode we talk about the power of creating Impactful Solutions, that people must mistakes in order to get better, and how creating venture partners can extend your reputation with your customer as well as generate additional income. Oh! And we learned about his new Impactful Solutions Academy Channel, soon to be found on Roku right next to Netflix!
Having worked in the financial sector of business management for over thirty years, Ray has witnessed first-hand economic downturns, major business failures, as well as contributing to the success of IPO’s and business start-ups; it was with this knowledge that he birthed his syndicated podcast, Coach Ray Speaks; a podcast about the survival of America’s small businesses, by discussing the successes and failures of business owners and ways to transform success into profit. As an author, Ray further illustrates this in his 2nd book, 8 Secret Business Breakthroughs - How to Create Impactful Performance For Your Business - a financial tool of reference for entrepreneurs seeking to explore “untapped” resources within their current business model without any spend on marketing or advertising.
Listen in!
Contact Coach Ray
https://coachrayspeaks.com
https://www.instagram.com/coachrayspeaks/
https://www.instagram.com/coachb358/
https://www.facebook.com/CRSThe-Coach-Ray-Speaks-Podcast-873808746313012
…………………………………………………………………….……………………………………………
Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Marketing Creates Conversations - Roshni Baronia

Do you get distracted by shiny objects? If so, our guest today can help you to keep focused on what is most important.
Roshni Baronia is the founder of boutique firm RB Consulting which serves women-led small and medium-sized businesses with sales and strategic planning advisory. She is a certified Strategic Sales expert and author of the Ebook How to Revolutionize your Sales Mindset, curator of Authentic Selling Style'test, creator of Solopreneur Sales Planner, and Podcast host of Ace the Sales show. She is also a TEDx speaker, winner of the Women Excellence award by ILDC-AMP, Top 20 women consultants by Consultant Review magazine, and an international speaker.
In this episode we discuss the 3 core areas that she helps her clients to master: Selling Skills, Strategy and Systems. We also discuss her definitions of Marketing and Sales, which she puts in a unique and noticeably clear manner that clearly provide a roadmap to success. Finally, her top tips for building productivity, credibility and engagement are great reminders to any professional and business owner.
 
Listen in!
Social Media Handles:
Website: www.roshnibaronia.com
Instagram: www.instagram.com/roshni_baronia
Linkedin: www.linkedin.com/in/roshnibaronia
Podcast: www.roshnibaronia.com/podcast
Facebook: https://www.facebook.com/roshni.baronia 
YouTube: https://www.youtube.com/user/roshnibaronia/ 
…………………………………….…………………………………………………………………………….
Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

What is SEO Anyway? - John Vuong

Do you truly understand SEO and the critical role it plays in business? Our guest today not only helps his clients master this tool for success, he and his team are passionate about making small businesses as competitive as possible with it.
John Vuong is a seasoned sales professional and Internet marketer with an exceptional track record helping companies grow their clientele and profits. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations, John developed a deep understanding of local marketing dynamics and consumer behaviour. John’s entrepreneurial spirit and experience working with more than 5,000 local business owners inspired him to start his own company, Local SEO Search, in 2013.
In this episode we talk about what SEO really is, why it is so important for any business, but particularly for small businesses, and how thinking like your customer can help you to master it.
Listen in!
Social media:
https://www.linkedin.com/in/john-vuong-205b2917/
https://www.facebook.com/localseosearch
https://www.localseotoday.ca/
https://twitter.com/LocalSEO_Search
……………………………………………………………………………………………………….
Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Imperfect Action Beats Perfect Inaction - Cate Scolnik

Can you start a business without a fancy website, a professional headshot, a fancy logo, or without spending a cent on advertising? Our guest today says yes!
Cate Scolnik specializes in helping people build their business on Facebook starting from ZERO, and works almost exclusively with mums (that is Australian for moms) to help them launch their own successful social media businesses so they gain both financial freedom and family time.
In this episode we talk about the incredible opportunity that social media provides to emerging entrepreneurs. We also discuss the reality that many of these future success stories start off with a lot of self-doubt coupled by overwhelm of all they think they must do BEFORE starting a business. This episode is packed with incredibly helpful tips and advice.
 
Listen in!
Social Media Handles
http://catescolnik.com/
https://sanesocialmedia.com/
https://www.facebook.com/CateScolnik/
https://www.facebook.com/sanesocialmedia
https://www.instagram.com/catescolnik/
https://www.linkedin.com/in/catescolnik/
………………………………………………………………………………………………………………….
Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Small Businesses with Big Dreams - Monique Idemudia

Have you ever felt overwhelmed and confused about where to begin creating a digital marketing strategy? If so, our guest today may be exactly who you need.
Monique Idemudia is the founder of Dragon Digital Marketing, a digital marketing agency for small businesses. She is passionate about educating and inspiring small business owners to build an online presence and grow their business with the power of great digital marketing. She is an execution-driven consultant that not just talks the talk, but also walks the walk.
In this episode helps us understand how important it is to take an omnichannel approach to your marketing strategy yet start first with only 1-2 areas to test, measure and perfect. She also breaks down SEO in a way that everyone who has ever been baffled by it, will now understand.
 
Listen in!
Social media handles:
https://fb.me/DragonDigitalMarketingOfficial
https://twitter.com/DragonDigitalM1 
https://www.youtube.com/channel/UC8YcwKAYqqQdEWNQttmiUBw
https://www.linkedin.com/in/moniqueidemudia/
………………………………….…………………………………………………………………………….
Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Don't Be Mediocre - Simone Sauter

What is better than a great advertisement? FREE advertising! And our guest today knows just how to get it.
Simone Sauter is a PR & Publicity Coach, bestselling author and tech nerd. She helps coaches to get more clients by getting free publicity so that they can rise above the noise online, skyrocket their income and make a bigger impact. Simone has built her online coaching business in the relationship niche specializing in breakup coaching solely with PR and became Germany’s #1 Breakup Coach in less than two years. Her website organically reached more than 1.000.000 people within two years, and she created an advertising value of more than 3 million euro. Simone was featured in Cosmopolitan, Instyle, Closer, and many more. She’s been on several podcasts and radio shows as well as on TV.
In this episode Simone shares actionable strategies to build a PR strategy and begin to get recognized as an expert in your chose field. She also shares insight into how developing the right relationships with the right journalists can get you a flow of incoming media requests that will boost your visibility and credibility.
 
Listen in!
Social media handles:
Website: https://simonesauter.com/
3 Million Euro Case Study: https://landing.simonesauter.com/case-study/
LinkedIn: https://www.linkedin.com/in/simonesauter/
Twitter: https://twitter.com/simonesauter/
Instagram: https://www.instagram.com/simone.sauter/  
Facebook: https://www.facebook.com/SimoneSauter83/
……………………………………………………………………………………………………………….
Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.

Find Your Z Factor - Arie Brish

Can a gutsy career move pay off? Our guest today says yes! In fact, he is living (and working) proof of that.
Arie Brish is a cross-functional expert in growth strategies, commercializing innovation, change leadership and turn-around.
He is also a best seller author of Lay an Egg and Make Chicken Soup, https://amzn.to/2LAeVTr
In this episode we learn about Arie’s career journey, but also his philosophy that It is better to be different, than better. In a world where you are surrounded by competitors, how you stand apart from the crowd is vital. Arie also shares several interesting case studies from his book that we can all take to heart both in our companies, and in our careers.
 
Listen in!
My LinkedIn:https://www.linkedin.com/in/ariebrish/
………………………………………………………………………………………………………….
Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!
 

Be Meaningfully Different - Kate Colbert

How do you make your offering available to your customers? Have you created a strategy to maximize them? If not, our guest today has some incredible advice for you.
Kate Colbert is an accomplished marketer, speaker, market researcher, and communications consultant, and is President and Founder of Silver Tree Communications and Silver Tree Publishing. Her companies specialize in market research and business communications, helping clients to use strategic storytelling to acquire and retain more customers.
Kate is the author of the acclaimed book Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business https://amzn.to/3oKHb3W, which debuted in the top 1% of all business marketing books on Amazon and is now available in multiple formats and languages. One of the world’s preeminent authorities on gathering and interpreting customer insights, Kate has led marketing initiatives for brands big and small, domestic, and international. She’s worked with top-50 research universities and progressive private colleges, law schools and law firms, medical schools and healthcare systems, start-ups and consulting businesses, and Fortune 500 companies.
In today’s episode we talk about her dual personality of Wonder Nerd meets Data Junkie, understand why every company lives or dies by their customer insights, yet very few dive into that data, discuss the tightrope walk between giving stuff away and charging appropriately and more. This episode is packed full of vital information!
Listen in!
www.linkedin.com/in/katecolbert
www.facebook.com/katecolbertauthor
www.twitter.com/katecolbert
www.instagram.com/katecolbert6121
……………………………………………………………………………………………………………….
Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Win From Within - Christopher Wallace

Are your front-facing employees creating exceptional customer experiences? Are they fully aligned to your brand story? If you can’t answer with a resounding YES!, then our guest today has a solution for you.
Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results.
In today’s episode we talk in depth about the disconnects that can happen within a company when we aren’t sure what message our teams are sending to our customers. When in alignment, we create exceptional experiences. When off-kilter, we have a problem. Chris’ team provides a truly unique solution that can change a business forever.
 
Listen in!
Connect with Christopher
https://LinkedIn.com/in/christopherewallace/
https://twitter.com/ChrisWallaceIVG/
https://www.linkedin.com/company/29011761
https://twitter.com/innerviewgroup
………………………………….…………………………………………………………………………….
Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to:  www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!