Shock Your Potential
How do you Shock Your Potential? This conversational interview format features high performing businesses, organizations and entrepreneurs who are focused on Shocking Potential every single day. Each month boasts a theme that will support your business and/or career objectives, will strengthen your personal development, motivate you to be an agent for change, and more. Our Host, Michael Sherlock, may not look or sound like your typical podcast host, but she is absolutely serious about business and brings out the energy and dynamic character of every guest. This podcast is definitely worth a listen!
Episodes

Tuesday Apr 06, 2021
Future Freedom Account - Damion Lupo
Tuesday Apr 06, 2021
Tuesday Apr 06, 2021
Damion Lupo’s mission is simple: to free a million people from financial bondage.
His unique tool is a fusion of financial literacy and a little-known strategy called the eQRP® that allows investors to control their retirement money and get off the wall street roller coaster.
He’s the Best-Selling Author of 12 books on personal finance, investment, and retirement planning. He hosts the Financial Underdogs podcast, has owned more than 50 companies, and is the founder of his own martial art, Yokido®.
In this episode we learn that a driving force behind Damion’s passion is his complete distaste for being told what to do. From deciding to fight the monopoly of his college campus bookstore by setting up his own bookstore in his dorm room (a move that got him kicked out) to creating eQRP® to help people control their financial futures, Damion is all about disruption. This episode will make you rethink your money plans.
Damion is the Chief Honey Badger at the eQRP Company and the lead architect of the eQRP® -- the Ferrari of 401(k)s®. The eQRP® is a unique and powerful system to put individuals in command of their own investments and breaking that money out of Wall Street Jail.
Text EQRP to 72000 for more information.
Listen in!
https://twitter.com/damionlupo
https://www.linkedin.com/in/damionlupo
http://www.damionlupo.com
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Thank you to our April Sponsor: Entrepreneur’s Guide to Financial Well-Being or Wayne Titus
Imagine starting a long journey without a map…or even a clear idea of the obstacles ahead. That’s exactly what it’s like for entrepreneurs who start companies with a lot of passion, but without the financial expertise to grow and scale their businesses and create long-term wealth for their families.
Wayne Titus shows you how to find a financial adviser who can help you map a better journey. In his book, The Entrepreneur’s Guide to Financial Well-Being. With the right adviser at your side, you’ll have the freedom to focus on what really matters to you.
Get The Entrepreneur’s Guide to Financial Well-Being at Amazon.com and in the virtual bookstore on the Shock Your Potential app.

Monday Apr 05, 2021
Be Smarter Every Day - Steve Goodman
Monday Apr 05, 2021
Monday Apr 05, 2021
Have you prepared your exit strategy yet, either for retirement, sale, or succession of your business, or both? If not, our guest today has important advice that will help you.
For more than 30 years, Steven Goodman, President and CEO of SHG Planning, has provided insightful solutions to the challenges of business succession, wealth preservation, retirement, and charitable planning. He currently services hundreds of clients focusing on the needs of owners of closely-held businesses and high net worth individuals. Steven Goodman is the author of Business Succession Planning: A Guide to Transfers, Sales, Family Harmony, and Minimizing Litigation, and has also written numerous articles for leading trade journals.
In this episode we talk about being realistic about what could happen, taking time to work on your financial plan, being open-minded, surrounding ourselves with smart people you trust, and more.
Listen in!
Social media handles
https://www.shgplanning.com
https://LinkedIn/in/stevegoodmanshg/
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Thank you to our April Sponsor: Entrepreneur’s Guide to Financial Well-Being or Wayne Titus
Imagine starting a long journey without a map…or even a clear idea of the obstacles ahead. That’s exactly what it’s like for entrepreneurs who start companies with a lot of passion, but without the financial expertise to grow and scale their businesses and create long-term wealth for their families.
Wayne Titus shows you how to find a financial adviser who can help you map a better journey. In his book, The Entrepreneur’s Guide to Financial Well-Being. With the right adviser at your side, you’ll have the freedom to focus on what really matters to you.
Get The Entrepreneur’s Guide to Financial Well-Being at Amazon.com and in the virtual bookstore on the Shock Your Potential app.

Friday Apr 02, 2021
Prepare for Amazing Success - John Stoj
Friday Apr 02, 2021
Friday Apr 02, 2021
Can a love of sushi play a role in your financial future? It can if you choose to work with our next guest.
After years of climbing the Wall Street corporate ladder, financial advisor John Stoj became disillusioned with false promises of outperforming the market. After walking away, John built and later sold a sushi delivery company, finally allowing himself to return to his first love – financial planning. But this time, things are different. With his own company, Verbatim Financial, John’s gone rogue with his pricing model, and is applying his decades of experience & personal touch to help clients simplify their financial lives.
In this episode we talk about John’s commitment to a truly client-focused financial plan, how his own entrepreneurial journey helped him to understand the unique needs, challenges and opportunities for an entrepreneur’s financial plan, planning your exit strategy and more.
Listen in!
Social media handles
https://www.johnfstoj.com/
https://LinkedIn.com/johnstoj/
https://facebook.com/johnstoj/
https://twitter.com/StojBoj/
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Thank you to our April Sponsor: Entrepreneur’s Guide to Financial Well-Being or Wayne Titus.
Imagine starting a long journey without a map…or even a clear idea of the obstacles ahead. That’s exactly what it’s like for entrepreneurs who start companies with a lot of passion, but without the financial expertise to grow and scale their businesses and create long-term wealth for their families.
Wayne Titus shows you how to find a financial adviser who can help you map a better journey. In his book, The Entrepreneur’s Guide to Financial Well-Being. With the right adviser at your side, you’ll have the freedom to focus on what really matters to you.
Get The Entrepreneur’s Guide to Financial Well-Being at Amazon.com and in the virtual bookstore on the Shock Your Potential app.

Thursday Apr 01, 2021
Building Business Credit - Gerri Detweiler
Thursday Apr 01, 2021
Thursday Apr 01, 2021
Do you know what your business’ credit rating is, and how that impacts your potential for business credit?
Do you know that identify theft can happen to your business just as easily, if not more so, than for you personally? Our guest today can help you control what you can control.
Credit expert Gerri Detweiler is education director for Nav, which provides business owners with simple tools to build strong business credit and match them to financing. She’s been interviewed in more than 4000 news stories and answered over 10,000 credit questions online. Her articles have been widely syndicated, and she is the author or coauthor of five books, including Finance Your Own Business: Get on the Financing Fast Track. She has hosted her own radio show and testified before Congress on consumer credit legislation.
In this episode we talk about the importance of lining up credit before you need it, the three core steps you need to take to ensure you are ready to apply for a business loan, the connection between your personal credit worthiness and that of your small business and more. This episode will prompt every small business owner to take positive steps today to adequately prepare for the future.
Listen in!
LinkedIn: https://www.linkedin.com/in/gerridetweiler/
Twitter: https://twitter.com/gerridetweiler
Instagram: https://www.instagram.com/gerri.detweiler
Pinterest: https://www.pinterest.com/gerridetweiler/
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Thank you to our April Sponsor: Entrepreneur’s Guide to Financial Well-Being or Wayne Titus
Imagine starting a long journey without a map…or even a clear idea of the obstacles ahead. That’s exactly what it’s like for entrepreneurs who start companies with a lot of passion, but without the financial expertise to grow and scale their businesses and create long-term wealth for their families.
Wayne Titus shows you how to find a financial adviser who can help you map a better journey. In his book, The Entrepreneur’s Guide to Financial Well-Being. With the right adviser at your side, you’ll have the freedom to focus on what really matters to you.
Get The Entrepreneur’s Guide to Financial Well-Being at Amazon.com and in the virtual bookstore on the Shock Your Potential app.

Wednesday Mar 31, 2021
Be Googleable! - Bobbie Carlton
Wednesday Mar 31, 2021
Wednesday Mar 31, 2021
What would it be like to have your day job, a night job and your dream job, all rolled into one? Our guest today certainly knows.
Bobbie Carlton, is the founder of 3 companies. Carlton PR & Marketing, Mass Innovation Nights, and Innovation Women, is an award-winning marketing, PR and social media professional. Mass Innovation Nights (MIN), a social media powered new product showcase that has launched more than 1500 new products which have received a combined $4+ billion in funding. Innovation Women, is an online “visibility bureau” for entrepreneurial, technical and innovative women.
In this episode we talk about her many businesses, including two new acquisitions, and we learn about Crowd Promotion. By activating your community of supporters and helping to build a community that they enjoy being a part of, everyone wins.
Listen in!
Social media handles
https://www.linkedin.com/company/innovation-women
https://www.linkedin.com/in/bobbiecarlton/
https://www.linkedin.com/company/the-lioness-group
https://www.linkedin.com/company/mass-innovation-nights
https://www.facebook.com/innovationnights
https://www.facebook.com/innovationwomen
https://www.facebook.com/Carlton-PR-Marketing-453088091447668
https://www.facebook.com/LionessMagazine
https://twitter.com/BobbieC
https://www.linkedin.com/in/bobbiecarlton/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Tuesday Mar 30, 2021
Win Without Pitching - Shannyn Lee
Tuesday Mar 30, 2021
Tuesday Mar 30, 2021
Is it possible to Win Without Pitching someone? Our guest today not only says Yes!, but she also teaches people how to do so every single day.
Shannyn Lee is the Win Without Pitching Director of Coaching, and is an unstoppable force of human empowerment. She spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role at a well-regarded Seattle design firm.
In this episode we learn about how Shannyn helps creative professionals feel more comfortable with the sales process, especially when it comes to themselves. By developing the framework of what it important, her clients become more comfortable, more authentic, and more engaged in closing deals. Shannyn’s compassion on helping people accept that most success happens by failing forward comes through clearly in her advice. This episode will help anyone in any sales or sales leadership position.
Listen in!
CONNECT WITH SHANNYN LEE:
https://LinkedIn.com/in/shannyn-lee-2a32846/
www.winwithoutpitching.com
https://www.instagram.com/winwithoutpitching/
https://www.youtube.com/c/WinWithoutPitching/videos?sub_confirmation=1
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Monday Mar 29, 2021
ArticulateYour Value - Henry Kaminski
Monday Mar 29, 2021
Monday Mar 29, 2021
How important is your brand to your success? Our guest today knows it is vital! So vital, that he is considered The Brand Doctor
Henry Kaminski Jr. is the founder of Unique Designz, a full-service design, branding, and digital marketing agency that is dedicated to helping personality brands; coaches, consultants, influencers, speakers + authors design / grow their brands, scale their profits + increase their exposure online.
He’s is the host of the popular “Brand Doctor’s Podcast” where he talks about strategies that help entrepreneurs design reputable and profitable personal brands. As a self-taught graphic designer and brand consultant, he's overcome all the odds to build a wildly successful multi-million-dollar business over the past 12 years. He has worked with a diverse range of business owners and professionals, including celebrities like Jon Bon Jovi + Fabio Viviani as well as Internet marketing expert Russell Brunson who has named Henry the "Million Dollar Brander” and recently has been inducted into the Click Funnels 2 Comma Club, by generating over $1 million with one single sales funnel, using the Click Funnels software.
In this episode we discuss the importance of articulating your value, why it’s critical to know what your customer feels when they interact with you/your company, the value of content strategy and more!
Listen in!
Social media handles
https://www.instagram@thebranddr.com/thebranddr/
https://www.youtube.com/channel/UCYx6cYRoKCMojjTheBrandDoctor-NlgX60w
https://www.linkedinHenryKaminskiJr.com/in/henry-kaminski-jr
https://www.facebook@HenryKaminskiJr/.com/HenryK
https://twitter@the.com/The_brandBrand__drDr
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Friday Mar 26, 2021
Digital is Fun ! - Naira Perez
Friday Mar 26, 2021
Friday Mar 26, 2021
Is digital advertising a part of your marketing strategy? Are you daunted by where, how, and when to place ads in this medium? Our guest today can help you master this vital element to a successful business.
Naira Perez of SpringHill Digital has over two decades of marketing experience. She got her start in direct response advertising, building brands on TV before digital was even a thing. Her main areas of expertise include developing digital marketing strategies, identifying customer patterns and behaviors on and offline, and optimizing ROI through generating qualified leads, better processes, and effective planning and execution. From paid media, pay-per-click, integrated campaign design, and audience patterns to new platform initiatives — she does it all — but her specialty is in paid advertising.
In this episode we discuss how to set an advertising budget, why cookies and cross-tracking are your friends, why developing your customer persona is so important and more! You will also find out the answer to why you get ads for sneakers while playing Spider Solitaire!
Listen in!
https://Linkedin.com/nairaperez/
http://www.springhilldigital.com/
https://www.facebook.com/springhilldigital/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Thursday Mar 25, 2021
Be Inspired By Your Own Work! - Martha Krejci
Thursday Mar 25, 2021
Thursday Mar 25, 2021
Can you turn your passions into multiple income streams for your family? Our guest today knows that you can.
Martha Krejci, The TribeFinder is a mama, wife, friend, and lover of life first, and a CEO second. She focuses on Work From Home Business Tips, Tricks, and Strategies. Martha is messy and a bit chaotic at times, but gets stuff done. She’s out to prove that you don’t have to be anything other than exactly who you are.
In this episode we talk about how she helps families build businesses that make a difference in their communities, and in their financial freedom. Along the way, she also shows how this teaches our children all that they could possibly be. By knowing and accepting the fires that you have walked through, Marth can teach you to build a business that allows you to put your hand back into that fire and help pull the next person out from the flames.
Listen in!
Here are the following:
www.tweetmartha.com
www.marthaslinkedin.com
www.watchmartha.com
www.marthasig.com
https://www.facebook.com/livinthedreamwithmartha
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Wednesday Mar 24, 2021
The Artful Application of Influence & Persuasion - Donn LeVie Jr.
Wednesday Mar 24, 2021
Wednesday Mar 24, 2021
Are you looking for the next job, or are you looking to excel in your career? Our guest today challenges us, and his clients, to take a strategic approach to how, what they do today, means for their entire career.
Donn LeVie Jr's career has spanned three decades, leading people and projects for such Fortune 100 companies as Phillips Petroleum, Motorola, and Intel Corporation, government agencies such as NOAA, and in academia as adjunct faculty with the University of Houston.
Since 2012, Donn has been solving problems as a speaker, consultant, award-winning author, and coach/mentor. He's a well-regarded engagement and positioning strategist, leadership platform catalyst, and success expeditor for leaders and executives.
In today’s episode he distinguishes between a career coach and a Position and Influence Strategist. His mission is to ensure that we all think, plan, and execute our career moves more strategically, and how the artful application and influence and persuasion will take you farther than you ever expected.
Donn is also the author of five books, two of which—Confessions of a Hiring Manager 2.0 and Strategic Career Engagement—both won Global eBook Awards and International Book Awards for Business/Careers.
Donn’s books:
Confessions of a Hiring Manager 2.0 https://amzn.to/2KjMubR
Strategic Career Engagement https://amzn.to/38KFuOC
Connect with Donn
http://www.facebook.com/donnlevie
https://www.linkedin.com/in/donn-levie-jr-4603001/ ………………………………….…………………………………………………………………………….
Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

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