Shock Your Potential
How do you Shock Your Potential? This conversational interview format features high performing businesses, organizations and entrepreneurs who are focused on Shocking Potential every single day. Each month boasts a theme that will support your business and/or career objectives, will strengthen your personal development, motivate you to be an agent for change, and more. Our Host, Michael Sherlock, may not look or sound like your typical podcast host, but she is absolutely serious about business and brings out the energy and dynamic character of every guest. This podcast is definitely worth a listen!
Episodes

Tuesday Mar 30, 2021
Win Without Pitching - Shannyn Lee
Tuesday Mar 30, 2021
Tuesday Mar 30, 2021
Is it possible to Win Without Pitching someone? Our guest today not only says Yes!, but she also teaches people how to do so every single day.
Shannyn Lee is the Win Without Pitching Director of Coaching, and is an unstoppable force of human empowerment. She spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role at a well-regarded Seattle design firm.
In this episode we learn about how Shannyn helps creative professionals feel more comfortable with the sales process, especially when it comes to themselves. By developing the framework of what it important, her clients become more comfortable, more authentic, and more engaged in closing deals. Shannyn’s compassion on helping people accept that most success happens by failing forward comes through clearly in her advice. This episode will help anyone in any sales or sales leadership position.
Listen in!
CONNECT WITH SHANNYN LEE:
https://LinkedIn.com/in/shannyn-lee-2a32846/
www.winwithoutpitching.com
https://www.instagram.com/winwithoutpitching/
https://www.youtube.com/c/WinWithoutPitching/videos?sub_confirmation=1
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Monday Mar 29, 2021
ArticulateYour Value - Henry Kaminski
Monday Mar 29, 2021
Monday Mar 29, 2021
How important is your brand to your success? Our guest today knows it is vital! So vital, that he is considered The Brand Doctor
Henry Kaminski Jr. is the founder of Unique Designz, a full-service design, branding, and digital marketing agency that is dedicated to helping personality brands; coaches, consultants, influencers, speakers + authors design / grow their brands, scale their profits + increase their exposure online.
He’s is the host of the popular “Brand Doctor’s Podcast” where he talks about strategies that help entrepreneurs design reputable and profitable personal brands. As a self-taught graphic designer and brand consultant, he's overcome all the odds to build a wildly successful multi-million-dollar business over the past 12 years. He has worked with a diverse range of business owners and professionals, including celebrities like Jon Bon Jovi + Fabio Viviani as well as Internet marketing expert Russell Brunson who has named Henry the "Million Dollar Brander” and recently has been inducted into the Click Funnels 2 Comma Club, by generating over $1 million with one single sales funnel, using the Click Funnels software.
In this episode we discuss the importance of articulating your value, why it’s critical to know what your customer feels when they interact with you/your company, the value of content strategy and more!
Listen in!
Social media handles
https://www.instagram@thebranddr.com/thebranddr/
https://www.youtube.com/channel/UCYx6cYRoKCMojjTheBrandDoctor-NlgX60w
https://www.linkedinHenryKaminskiJr.com/in/henry-kaminski-jr
https://www.facebook@HenryKaminskiJr/.com/HenryK
https://twitter@the.com/The_brandBrand__drDr
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Friday Mar 26, 2021
Digital is Fun ! - Naira Perez
Friday Mar 26, 2021
Friday Mar 26, 2021
Is digital advertising a part of your marketing strategy? Are you daunted by where, how, and when to place ads in this medium? Our guest today can help you master this vital element to a successful business.
Naira Perez of SpringHill Digital has over two decades of marketing experience. She got her start in direct response advertising, building brands on TV before digital was even a thing. Her main areas of expertise include developing digital marketing strategies, identifying customer patterns and behaviors on and offline, and optimizing ROI through generating qualified leads, better processes, and effective planning and execution. From paid media, pay-per-click, integrated campaign design, and audience patterns to new platform initiatives — she does it all — but her specialty is in paid advertising.
In this episode we discuss how to set an advertising budget, why cookies and cross-tracking are your friends, why developing your customer persona is so important and more! You will also find out the answer to why you get ads for sneakers while playing Spider Solitaire!
Listen in!
https://Linkedin.com/nairaperez/
http://www.springhilldigital.com/
https://www.facebook.com/springhilldigital/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Thursday Mar 25, 2021
Be Inspired By Your Own Work! - Martha Krejci
Thursday Mar 25, 2021
Thursday Mar 25, 2021
Can you turn your passions into multiple income streams for your family? Our guest today knows that you can.
Martha Krejci, The TribeFinder is a mama, wife, friend, and lover of life first, and a CEO second. She focuses on Work From Home Business Tips, Tricks, and Strategies. Martha is messy and a bit chaotic at times, but gets stuff done. She’s out to prove that you don’t have to be anything other than exactly who you are.
In this episode we talk about how she helps families build businesses that make a difference in their communities, and in their financial freedom. Along the way, she also shows how this teaches our children all that they could possibly be. By knowing and accepting the fires that you have walked through, Marth can teach you to build a business that allows you to put your hand back into that fire and help pull the next person out from the flames.
Listen in!
Here are the following:
www.tweetmartha.com
www.marthaslinkedin.com
www.watchmartha.com
www.marthasig.com
https://www.facebook.com/livinthedreamwithmartha
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Wednesday Mar 24, 2021
The Artful Application of Influence & Persuasion - Donn LeVie Jr.
Wednesday Mar 24, 2021
Wednesday Mar 24, 2021
Are you looking for the next job, or are you looking to excel in your career? Our guest today challenges us, and his clients, to take a strategic approach to how, what they do today, means for their entire career.
Donn LeVie Jr's career has spanned three decades, leading people and projects for such Fortune 100 companies as Phillips Petroleum, Motorola, and Intel Corporation, government agencies such as NOAA, and in academia as adjunct faculty with the University of Houston.
Since 2012, Donn has been solving problems as a speaker, consultant, award-winning author, and coach/mentor. He's a well-regarded engagement and positioning strategist, leadership platform catalyst, and success expeditor for leaders and executives.
In today’s episode he distinguishes between a career coach and a Position and Influence Strategist. His mission is to ensure that we all think, plan, and execute our career moves more strategically, and how the artful application and influence and persuasion will take you farther than you ever expected.
Donn is also the author of five books, two of which—Confessions of a Hiring Manager 2.0 and Strategic Career Engagement—both won Global eBook Awards and International Book Awards for Business/Careers.
Donn’s books:
Confessions of a Hiring Manager 2.0 https://amzn.to/2KjMubR
Strategic Career Engagement https://amzn.to/38KFuOC
Connect with Donn
http://www.facebook.com/donnlevie
https://www.linkedin.com/in/donn-levie-jr-4603001/ ………………………………….…………………………………………………………………………….
Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Tuesday Mar 23, 2021
The Fempire Coach! - Samantha Morris
Tuesday Mar 23, 2021
Tuesday Mar 23, 2021
What will Google Analytics tell you about the success of your marketing efforts? More than you might imagine. And our guest today can tell you how to use that information to benefit your business.
Samantha is a successful business owner and Fempire coach, brainstorming specialist and nurturer of ideas who help women understand their business so they can create profit, work efficiently and feel confident about what to do next. The Fempire community is a wonderful group of like minded women in all stages of business, and knows the importance of Understanding your marketing, finance, systems and the impact of growth is empowering.
In this episode we learn about how she went from successful business owner to business coach, all the while finally acknowledging that despite the success of her business, it didn’t feed her passion. And once she changed her trajectory, she found joy in her work and in her ability to help other businesses find success and joy. She also shares some valuable insight on why planning and strategy, and understanding your numbers, means everything to your potential outcomes.
Listen in!
Connect with Samantha -
www.samanthamorris.fempirecoach.com.au
www.instagram.com/samanthamorris.fempirecoach
www.facebook.com/samanthamfempirecoach
www.linkedin.com/in/samantha-morris-fempire-coach
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Monday Mar 22, 2021
Impactful Solutions - Raymond Baxter
Monday Mar 22, 2021
Monday Mar 22, 2021
Is your business leaving money on the table? If so, our guest today can help!
Ray Baxter is a Brand and Marketing Strategist whom CEOs, Solopreneurs, and business leaders call upon to jump-start their service centers into profit centers. Ray, known by many who have consulted with him as “Coach Ray”, is a Subject Matter Expert in the art of using Motivational Interviewing to guide companies in maximizing customer service productivity and accelerate profits.
In today’s episode we talk about the power of creating Impactful Solutions, that people must mistakes in order to get better, and how creating venture partners can extend your reputation with your customer as well as generate additional income. Oh! And we learned about his new Impactful Solutions Academy Channel, soon to be found on Roku right next to Netflix!
Having worked in the financial sector of business management for over thirty years, Ray has witnessed first-hand economic downturns, major business failures, as well as contributing to the success of IPO’s and business start-ups; it was with this knowledge that he birthed his syndicated podcast, Coach Ray Speaks; a podcast about the survival of America’s small businesses, by discussing the successes and failures of business owners and ways to transform success into profit. As an author, Ray further illustrates this in his 2nd book, 8 Secret Business Breakthroughs - How to Create Impactful Performance For Your Business - a financial tool of reference for entrepreneurs seeking to explore “untapped” resources within their current business model without any spend on marketing or advertising.
Listen in!
Contact Coach Ray
https://coachrayspeaks.com
https://www.instagram.com/coachrayspeaks/
https://www.instagram.com/coachb358/
https://www.facebook.com/CRSThe-Coach-Ray-Speaks-Podcast-873808746313012
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Friday Mar 19, 2021
Marketing Creates Conversations - Roshni Baronia
Friday Mar 19, 2021
Friday Mar 19, 2021
Do you get distracted by shiny objects? If so, our guest today can help you to keep focused on what is most important.
Roshni Baronia is the founder of boutique firm RB Consulting which serves women-led small and medium-sized businesses with sales and strategic planning advisory. She is a certified Strategic Sales expert and author of the Ebook How to Revolutionize your Sales Mindset, curator of Authentic Selling Style'test, creator of Solopreneur Sales Planner, and Podcast host of Ace the Sales show. She is also a TEDx speaker, winner of the Women Excellence award by ILDC-AMP, Top 20 women consultants by Consultant Review magazine, and an international speaker.
In this episode we discuss the 3 core areas that she helps her clients to master: Selling Skills, Strategy and Systems. We also discuss her definitions of Marketing and Sales, which she puts in a unique and noticeably clear manner that clearly provide a roadmap to success. Finally, her top tips for building productivity, credibility and engagement are great reminders to any professional and business owner.
Listen in!
Social Media Handles:
Website: www.roshnibaronia.com
Instagram: www.instagram.com/roshni_baronia
Linkedin: www.linkedin.com/in/roshnibaronia
Podcast: www.roshnibaronia.com/podcast
Facebook: https://www.facebook.com/roshni.baronia
YouTube: https://www.youtube.com/user/roshnibaronia/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Thursday Mar 18, 2021
What is SEO Anyway? - John Vuong
Thursday Mar 18, 2021
Thursday Mar 18, 2021
Do you truly understand SEO and the critical role it plays in business? Our guest today not only helps his clients master this tool for success, he and his team are passionate about making small businesses as competitive as possible with it.
John Vuong is a seasoned sales professional and Internet marketer with an exceptional track record helping companies grow their clientele and profits. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations, John developed a deep understanding of local marketing dynamics and consumer behaviour. John’s entrepreneurial spirit and experience working with more than 5,000 local business owners inspired him to start his own company, Local SEO Search, in 2013.
In this episode we talk about what SEO really is, why it is so important for any business, but particularly for small businesses, and how thinking like your customer can help you to master it.
Listen in!
Social media:
https://www.linkedin.com/in/john-vuong-205b2917/
https://www.facebook.com/localseosearch
https://www.localseotoday.ca/
https://twitter.com/LocalSEO_Search
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

Wednesday Mar 17, 2021
Imperfect Action Beats Perfect Inaction - Cate Scolnik
Wednesday Mar 17, 2021
Wednesday Mar 17, 2021
Can you start a business without a fancy website, a professional headshot, a fancy logo, or without spending a cent on advertising? Our guest today says yes!
Cate Scolnik specializes in helping people build their business on Facebook starting from ZERO, and works almost exclusively with mums (that is Australian for moms) to help them launch their own successful social media businesses so they gain both financial freedom and family time.
In this episode we talk about the incredible opportunity that social media provides to emerging entrepreneurs. We also discuss the reality that many of these future success stories start off with a lot of self-doubt coupled by overwhelm of all they think they must do BEFORE starting a business. This episode is packed with incredibly helpful tips and advice.
Listen in!
Social Media Handles
http://catescolnik.com/
https://sanesocialmedia.com/
https://www.facebook.com/CateScolnik/
https://www.facebook.com/sanesocialmedia
https://www.instagram.com/catescolnik/
https://www.linkedin.com/in/catescolnik/
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Thank you to our March Sponsor: &Marketing U
Solopreneurs and small businesses often struggle to create effective digital marketing programs. It’s hard to know where to start, what to prioritize, how to sift through confusing information and solutions that seem too good to be true. Agencies and full-time marketing employees are expensive!
&Marketing U is a modern marketing course with all the tools, education, and accountability you need to grow your business without that extra set of hands or high overhead costs. You will learn exactly what you need to do to execute a concrete marketing strategy by dedicating just 2-4 hours per week.
&Marketing U will help you execute: Strategy, Messaging, Content Marketing, SEO, Social Media, Paid Digital Advertising, and more. You’ll have access to on-demand resources, live courses, group coaching sessions, community forums and networking, plus the exact templates and tools you need for success.
Our CPO took this course and one of the biggest benefits we gained was developing a competitive strategy that aligned our social media playbook and website to generate highly qualified leads.
For all the tools, education, and accountability you need to grow your small business at a fraction of the cost of hiring a traditional agency or additional employees, go to: www.and-marketing.com/u, and use the code SHOCK to receive 10% off any program!

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