Shock Your Potential
How do you Shock Your Potential? This conversational interview format features high performing businesses, organizations and entrepreneurs who are focused on Shocking Potential every single day. Each month boasts a theme that will support your business and/or career objectives, will strengthen your personal development, motivate you to be an agent for change, and more. Our Host, Michael Sherlock, may not look or sound like your typical podcast host, but she is absolutely serious about business and brings out the energy and dynamic character of every guest. This podcast is definitely worth a listen!
Episodes

Friday Dec 13, 2024
Unlocking Tech Careers for Everyone with Bradley Rice
Friday Dec 13, 2024
Friday Dec 13, 2024
In this episode, we sit down with Bradley Rice, a seasoned tech professional who has transformed the lives of thousands by guiding them into the tech industry. With over a decade of experience, Bradley shares his journey to becoming one of the highest paid tech professionals and his mission to help others achieve similar success.
The Tech Talent Gap:
Discussion on the growing demand for technical talent and the challenges companies face in filling these roles.
Insights into why now is an ideal time to pursue a career in tech.
Bradley’s Journey:
Overview of Bradley’s career, including his impressive achievement of earning $225,000 while working just 20 hours a week.
His decision to retire at 31 and the motivation behind starting Talent Stacker.
Talent Stacker:
How Talent Stacker empowers individuals to enter the tech field, particularly as Salesforce professionals.
The proven process that has helped over 20,000 individuals launch their tech careers without needing a degree or prior tech experience.
Career Opportunities in Tech:
The diverse opportunities available in the tech space, especially within customer management and sales productivity.
Starting salaries averaging over $70,000 and the potential for rapid career advancement.
Believing in Yourself:
The importance of self-belief and taking risks in pursuing a tech career.
Encouragement for listeners to take that first step towards their tech journey.
Join us for an inspiring conversation with Bradley Rice as he shares his insights on the vast opportunities in the tech industry and how anyone, regardless of their background, can carve out a successful career path. Whether you're considering a career change or just starting out, this episode is packed with valuable advice and motivation.
Connect with Bradley:
https://www.linkedin.com/in/bradforce/
https://www.facebook.com/groups/salesforceforeveryone
https://www.tiktok.com/@salesforceforeveryone
Catch us next time for another episode of the Shock Your Potential Podcast!
************************
Who is Michael Sherlock?
Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.
Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time. Michael has been referenced in Forbes, quoted in Yahoo Finance and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.
Michael is a two-time best-selling author and recently released her third book, in a totally unique format, Operation Fred – What a Street Cat Taught Me About Leadership. Her fourth book, The Enlightened Workplace will be released in 2025.
************************
Have you met Fred? Buckle up for an adventure with Fred, the feline friend who’s here to show you how leadership, friendship, and life lessons can be as delightful as a catnap in a sunbeam!
Welcome to Operation Fred—an online book bursting with 25 chapters of feline wisdom and fun. Each chapter is a purrfectly crafted tale paired with a leadership and life lesson that will leave you purring for more.
Curious about what Fred has to share? Dive into Chapter One and Lesson One, now available on our website. Link: https://thefredchronicles.com/aboutfred/
Get ready to be whisked away into a world where business smarts meet cat charm!
Learn more: https://thefredchronicles.com/
Get ready to be whisked away into a world where business smarts meet cat charm!
Follow us today to know more about Fred:
Website: https://thefredchronicles.com/
Facebook: https://www.facebook.com/operation.fred.2024/
Instagram: https://www.instagram.com/operationfred/
To connect with Michael follow her on:
LinkedIn: https://www.linkedin.com/in/michaelasherlock/
LinkedIn: https://www.linkedin.com/company/shockyourpotential/
Twitter: https://twitter.com/MichaelSSpeaks
Twitter: https://twitter.com/SYP_Leadership
FB: https://www.facebook.com/MichaelSherlockSpeaks/
Instagram: https://www.instagram.com/shockyourpotential/
YouTube: https://bit.ly/2E1TcA8

Monday Dec 09, 2024
The Good, the Bad, and the Rotten Employee with Michael Sherlock
Monday Dec 09, 2024
Monday Dec 09, 2024
In this episode, we explore the varying roles we play in the workplace—from good to bad to downright rotten. Whether you're an employee or an entrepreneur, we challenge you to reflect on your contributions to your organization and how you can evolve for the better.
Understanding Your Role:
Examine your role in the workplace, whether as an employee or an entrepreneur.
How do you contribute to your company’s mission?
The Spectrum of Performance:
Recognizing that we can all embody the good, the bad, and the rotten at different times.
Emphasizing that this isn't about self-criticism but about self-awareness.
Collaboration and Openness:
Are you willing to work collaboratively, even when it’s not your preferred method?
The importance of being open to suggestions and ideas for improvement.
Effective Communication:
The necessity of honesty about mistakes and missed deadlines.
Acknowledging that perfection is an illusion, but communication fosters improvement.
Commitment to Outcomes:
Understanding that what we do matters and contributes to the bigger picture.
Encouraging a culture of transparency and accountability within teams.
Call to Action
Reflect on your role in relation to your organization's mission, whether as an employee or a leader.
Embrace the idea that everyone has strengths and weaknesses, and self-awareness is key to improvement.
Foster open communication and collaboration to enhance team dynamics.
Recognize that striving for improvement, rather than perfection, leads to greater success.
By examining our roles and embracing honesty in communication, we can transform our contributions to the workplace. Thank you for joining us today on this journey of self-discovery and improvement!
Catch us next time for another episode of the Shock Your Potential Podcast!
************************
Who is Michael Sherlock?
Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.
Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time. Michael has been referenced in Forbes, quoted in Yahoo Finance and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.
Michael is a two-time best-selling author and recently released her third book, in a totally unique format, Operation Fred – What a Street Cat Taught Me About Leadership. Her fourth book, The Enlightened Workplace will be released in 2025.
************************
Have you met Fred? Buckle up for an adventure with Fred, the feline friend who’s here to show you how leadership, friendship, and life lessons can be as delightful as a catnap in a sunbeam!
Welcome to Operation Fred—an online book bursting with 25 chapters of feline wisdom and fun. Each chapter is a purrfectly crafted tale paired with a leadership and life lesson that will leave you purring for more.
Curious about what Fred has to share? Dive into Chapter One and Lesson One, now available on our website. Link: https://thefredchronicles.com/aboutfred/
Get ready to be whisked away into a world where business smarts meet cat charm!
Learn more: https://thefredchronicles.com/
Get ready to be whisked away into a world where business smarts meet cat charm!
Follow us today to know more about Fred:
Website: https://thefredchronicles.com/
Facebook: https://www.facebook.com/operation.fred.2024/
Instagram: https://www.instagram.com/operationfred/
To connect with Michael follow her on:
LinkedIn: https://www.linkedin.com/in/michaelasherlock/
LinkedIn: https://www.linkedin.com/company/shockyourpotential/
Twitter: https://twitter.com/MichaelSSpeaks
Twitter: https://twitter.com/SYP_Leadership
FB: https://www.facebook.com/MichaelSherlockSpeaks/
Instagram: https://www.instagram.com/shockyourpotential/
YouTube: https://bit.ly/2E1TcA8

Friday Dec 06, 2024
Mastering the Art of Broadcasting with Joan Lunden
Friday Dec 06, 2024
Friday Dec 06, 2024
In this engaging episode, we welcome Joan Lunden, an award-winning journalist and the longest running female host in early morning television. With over forty years in the industry, Joan shares her invaluable insights on effective communication and the enthusiasm required to succeed on air.
The Power of Preparation:
Importance of thorough preparation to communicate messages clearly and effectively.
Tips for honing skills to navigate the broadcasting landscape.
Enthusiasm as a Key Ingredient:
Joan emphasizes how passion and enthusiasm can elevate on-air presence and viewer engagement.
Strategies to cultivate genuine enthusiasm in broadcasting.
Joan’s Journey:
Highlights from her nearly two decades hosting Good Morning America.
Insights into her evolution as a journalist and television personality.
Challenges in Broadcasting:
Discussion on the common challenges faced in the industry.
How to overcome obstacles through effective communication techniques.
Advice for Aspiring Broadcasters:
Joan shares actionable tips for those looking to break into broadcasting or improve their interview skills.
The importance of authenticity and relatability in connecting with audiences.
Tune in for an inspiring conversation with Joan Lunden as she offers her expert advice on becoming a compelling broadcaster. Whether you’re a seasoned professional or just starting out, Joan’s insights will help you deliver your message with clarity and passion.
Joan’s Socials
Website: https://www.joanlunden.com/
YouTube: https://www.youtube.com/user/JoanLunden
Pinterest: https://www.pinterest.com/joanlunden/_saved/
Instagram: https://www.instagram.com/joanlunden/
LinkedIn: https://www.linkedin.com/in/joanlunden/
Twitter: https://twitter.com/JoanLunden
Facebook: https://web.facebook.com/JoanLunden?_rdc=1&_rdr
Catch us next time for another episode of the Shock Your Potential Podcast!
************************
Who is Michael Sherlock?
Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.
Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time. Michael has been referenced in Forbes, quoted in Yahoo Finance and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.
Michael is a two-time best-selling author and recently released her third book, in a totally unique format, Operation Fred – What a Street Cat Taught Me About Leadership. Her fourth book, The Enlightened Workplace will be released in 2025.
************************
Have you met Fred? Buckle up for an adventure with Fred, the feline friend who’s here to show you how leadership, friendship, and life lessons can be as delightful as a catnap in a sunbeam!
Welcome to Operation Fred—an online book bursting with 25 chapters of feline wisdom and fun. Each chapter is a purrfectly crafted tale paired with a leadership and life lesson that will leave you purring for more.
Curious about what Fred has to share? Dive into Chapter One and Lesson One, now available on our website. Link: https://thefredchronicles.com/aboutfred/
Get ready to be whisked away into a world where business smarts meet cat charm!
Learn more: https://thefredchronicles.com/
Get ready to be whisked away into a world where business smarts meet cat charm!
Follow us today to know more about Fred:
Website: https://thefredchronicles.com/
Facebook: https://www.facebook.com/operation.fred.2024/
Instagram: https://www.instagram.com/operationfred/
To connect with Michael follow her on:
LinkedIn: https://www.linkedin.com/in/michaelasherlock/
LinkedIn: https://www.linkedin.com/company/shockyourpotential/
Twitter: https://twitter.com/MichaelSSpeaks
Twitter: https://twitter.com/SYP_Leadership
FB: https://www.facebook.com/MichaelSherlockSpeaks/
Instagram: https://www.instagram.com/shockyourpotential/
YouTube: https://bit.ly/2E1TcA8

Monday Dec 02, 2024
Resetting Expectations for Long-Term Success with Michael Sherlock
Monday Dec 02, 2024
Monday Dec 02, 2024
In this episode, we explore the importance of setting and resetting expectations for both personal and professional growth. As we look ahead to 2024, we discuss how to focus on long-term benefits rather than short-term gains. We also delve into the dynamics of leadership and the significance of self-assessment in achieving lasting success.
Long-term vs. Short-term Goals:
The necessity of establishing goals that yield long-term benefits.
Reflecting on personal and professional achievements and setting new expectations.
The Importance of Reflection:
Celebrating successes and identifying unachieved goals.
Resetting goals to align with long-term aspirations.
The "Wash, Rinse, Learn, Repeat" Philosophy:
Emphasizing the continuous cycle of self-improvement and learning.
Acknowledging that growth requires action beyond mere affirmation.
Leadership and Resetting Expectations:
The role of leaders in communicating expectations to their teams.
Understanding that onetime instructions are often insufficient.
Mindset Shift in Leadership:
The need for leaders to adapt to changing workplace dynamics.
Encouraging leaders to evaluate their own responses to change.
Personal Accountability:
The importance of individual reflection regardless of leadership status.
Assessing how personal actions influence team dynamics and outcomes.
Embracing Change for Competitive Advantage:
Recognizing the inevitability of change in workplaces and leadership.
Leveraging personal growth and continuous learning as a competitive edge.
Call to Action
Focus on long-term benefits when setting personal and professional goals.
Reflect on achievements and recalibrate expectations without self-judgment.
Leaders should consistently communicate and reset expectations with their teams.
Embrace the mindset of continuous improvement to adapt and thrive in a changing environment.
By adopting a mindset of continuous learning and setting clear expectations, we can foster growth in ourselves and those around us. Embrace the journey ahead as an opportunity for lasting impact. Thank you for joining us!
Catch us next time for another episode of the Shock Your Potential Podcast!
************************
Who is Michael Sherlock?
Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.
Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time. Michael has been referenced in Forbes, quoted in Yahoo Finance and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.
Michael is a two-time best-selling author and recently released her third book, in a totally unique format, Operation Fred – What a Street Cat Taught Me About Leadership. Her fourth book, The Enlightened Workplace will be released in 2025.
************************
Have you met Fred? Buckle up for an adventure with Fred, the feline friend who’s here to show you how leadership, friendship, and life lessons can be as delightful as a catnap in a sunbeam!
Welcome to Operation Fred—an online book bursting with 25 chapters of feline wisdom and fun. Each chapter is a purrfectly crafted tale paired with a leadership and life lesson that will leave you purring for more.
Curious about what Fred has to share? Dive into Chapter One and Lesson One, now available on our website. Link: https://thefredchronicles.com/aboutfred/
Get ready to be whisked away into a world where business smarts meet cat charm!
Learn more: https://thefredchronicles.com/
Get ready to be whisked away into a world where business smarts meet cat charm!
Follow us today to know more about Fred:
Website: https://thefredchronicles.com/
Facebook: https://www.facebook.com/operation.fred.2024/
Instagram: https://www.instagram.com/operationfred/
To connect with Michael follow her on:
LinkedIn: https://www.linkedin.com/in/michaelasherlock/
LinkedIn: https://www.linkedin.com/company/shockyourpotential/
Twitter: https://twitter.com/MichaelSSpeaks
Twitter: https://twitter.com/SYP_Leadership
FB: https://www.facebook.com/MichaelSherlockSpeaks/
Instagram: https://www.instagram.com/shockyourpotential/
YouTube: https://bit.ly/2E1TcA8
Twitter: https://twitter.com/SYP_Leadership
FB: https://www.facebook.com/MichaelSherlockSpeaks/
Instagram: https://www.instagram.com/shockyourpotential/
YouTube: https://bit.ly/2E1TcA8

Friday Nov 29, 2024
The Power of Authentic Leadership Alicia Hemphill
Friday Nov 29, 2024
Friday Nov 29, 2024
In this enlightening episode, we speak with Alicia Hemphill, a dynamic executive, author, and life coach, who emphasizes the critical role of trust and authenticity in leadership. Alicia shares her insights on leading with integrity and the impact it has on relationships within personal and professional spheres.
The Foundation of Trust:
Trust as the cornerstone of authentic relationships.
The importance of self-reflection for leaders to establish their authentic selves before leading others.
Alicia’s Background:
Overview of her roles as VP of Regulatory Affairs at Oriel STAT A MATRIX and CEO of ‘Beyond the Limitations.’
Insights into her journey as a bestselling author and life coach.
Transformational Leadership:
Strategies for overcoming mindsets that hinder career growth.
The importance of fostering excitement and passion in challenging work environments.
EBONYOPOLY:
Discussion of Alicia’s board game, “EbonyOpoly: The Reconstruction Era,” designed to teach history and wealth building skills to Black Americans.
The game’s goal of creating interactive experiences that promote learning and family engagement.
Mentorship and Community Impact:
Alicia’s role in mentoring future female leaders and her work with Covenant Daughters International Ministries.
The significance of empowering the next generation to transform their communities and spheres of influence.
Practical Leadership Tips:
The importance of preparing for meetings and providing positive feedback.
How authentic communication can enhance engagement and influence.
Join us for a thought-provoking discussion with Alicia Hemphill as she shares her expertise on authentic leadership and the transformative power of trust. Whether you're a seasoned leader or an aspiring one, Alicia's insights will inspire you to lead with authenticity and purpose.
Connect to Alicia:
Website: aliciahemphill.co
Facebook: https://www.facebook.com/groups/339370929976476
Instagram: https://www.instagram.com/alicialhemphill/
Twitter: https://twitter.com/Chesed92
Catch us next time for another episode of the Shock Your Potential Podcast!
************************
Who is Michael Sherlock?
Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.
Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time. Michael has been referenced in Forbes, quoted in Yahoo Finance and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.
Michael is a two-time best-selling author and recently released her third book, in a totally unique format, Operation Fred – What a Street Cat Taught Me About Leadership. Her fourth book, The Enlightened Workplace will be released in 2025.
************************
Have you met Fred? Buckle up for an adventure with Fred, the feline friend who’s here to show you how leadership, friendship, and life lessons can be as delightful as a catnap in a sunbeam!
Welcome to Operation Fred—an online book bursting with 25 chapters of feline wisdom and fun. Each chapter is a purrfectly crafted tale paired with a leadership and life lesson that will leave you purring for more.
Curious about what Fred has to share? Dive into Chapter One and Lesson One, now available on our website. Link: https://thefredchronicles.com/aboutfred/
Get ready to be whisked away into a world where business smarts meet cat charm!
Learn more: https://thefredchronicles.com/
Get ready to be whisked away into a world where business smarts meet cat charm!
Follow us today to know more about Fred:
Website: https://thefredchronicles.com/
Facebook: https://www.facebook.com/operation.fred.2024/
Instagram: https://www.instagram.com/operationfred/
To connect with Michael follow her on:
LinkedIn: https://www.linkedin.com/in/michaelasherlock/
LinkedIn: https://www.linkedin.com/company/shockyourpotential/
Twitter: https://twitter.com/MichaelSSpeaks
Twitter: https://twitter.com/SYP_Leadership
FB: https://www.facebook.com/MichaelSherlockSpeaks/
Instagram: https://www.instagram.com/shockyourpotential/
YouTube: https://bit.ly/2E1TcA8

Monday Nov 25, 2024
Monday Nov 25, 2024
In this episode, we discuss on having difficult conversations, focusing on strategies for handling situations when discussions take an unexpected turn. We explore how to recognize signs of escalating tension and the role of empathy in diffusing potential conflict. We delve into the responsibilities of instigators in these conversations and the importance of emotional awareness.
Reflection on Responsibility:
The initiator of a difficult conversation bears a significant responsibility.
Acknowledgment that not all conversations can be planned, but preparation is key for those that can be.
Reality of Difficult Conversations:
Life and work involve serious discussions that can’t always be comfortable.
Importance of being prepared for outcomes that may not go as planned.
Recognizing Signs of Tension:
Understanding how emotions can escalate during conversations.
Common signs of anger: bristling, crossed arms, raised voices.
The initial human response to anger often includes panic and defensiveness.
Empathy in Conflict:
The critical role of empathy when recognizing signs of anger.
Encouraging listeners to ask questions and acknowledge feelings during tense moments.
Defining Conflict:
Conflict as a serious disagreement or argument; recognizing incompatibility in perspectives.
Importance of self-reflection: “What is my role in this conflict?”
Diffusing Bad Situations:
Emphasizing the need for tactics that differ from traditional leadership approaches.
Suggestion to communicate understanding and openness: “I see that you’re upset.”
Actionable Strategies:
Prepare for Conversations: Take time to reflect on potential outcomes and emotional responses.
Practice Empathy: Engage with the other person's feelings to deescalate tension.
Acknowledge Conflict: Recognize when a conversation is veering off course and address it directly.
Ask Open-ended Questions: Use prompts like, “Can you tell me what you’re feeling right now?” to encourage dialogue.
Difficult conversations are a part of both personal and professional life. By preparing thoughtfully, recognizing emotions, and responding with empathy, we can navigate conflict more effectively and foster better communication.
Catch us next time for another episode of the Shock Your Potential Podcast!
**************************
Who is Michael Sherlock?
Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.
Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time. Michael has been referenced in Forbes, quoted in Yahoo Finance and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.
Michael is a two-time best-selling author and recently released her third book, in a totally unique format, Operation Fred – What a Street Cat Taught Me About Leadership. Her fourth book, The Enlightened Workplace will be released in 2025.
**************************
Have you met Fred? Buckle up for an adventure with Fred, the feline friend who’s here to show you how leadership, friendship, and life lessons can be as delightful as a catnap in a sunbeam!
Welcome to Operation Fred—an online book bursting with 25 chapters of feline wisdom and fun. Each chapter is a purr-fectly crafted tale paired with a leadership and life lesson that will leave you purring for more.
Curious about what Fred has to share? Dive into Chapter One and Lesson One, now available on our website. Link: https://thefredchronicles.com/about-fred/
Get ready to be whisked away into a world where business smarts meet cat charm!
Learn more: https://thefredchronicles.com/
Get ready to be whisked away into a world where business smarts meet cat charm!
Follow us today to know more about Fred:
Website: https://thefredchronicles.com/
Facebook: https://www.facebook.com/operation.fred.2024/
Instagram: https://www.instagram.com/operationfred/
To connect with Michael follow her on:
LinkedIn: https://www.linkedin.com/in/michaelasherlock/
LinkedIn: https://www.linkedin.com/company/shockyourpotential/
Twitter: https://twitter.com/MichaelSSpeaks
Twitter: https://twitter.com/SYP_Leadership
FB: https://www.facebook.com/MichaelSherlockSpeaks/
Instagram: https://www.instagram.com/shockyourpotential/
YouTube: https://bit.ly/2E1TcA8

Friday Nov 22, 2024
Crafting Newsworthy Stories with Hope Horwitz
Friday Nov 22, 2024
Friday Nov 22, 2024
In this episode, we speak with Hope Horwitz, a seasoned PR expert who shares her insights on what makes a story newsworthy and how to effectively pitch to journalists. Hope emphasizes the importance of understanding the journalist's perspective to increase the likelihood of a positive response.
The Importance of a Great Story:
Hope discusses how compelling stories can create opportunities for clients and enhance media partner ratings.
Understanding the elements that make a story stand out in a crowded media landscape.
What to Pitch and What Not to Pitch:
Insights on tailoring your pitch to meet journalists' needs and preferences.
Common pitfalls to avoid when reaching out to the media.
Maximizing Media Opportunities:
How strategic PR campaigns can boost visibility and credibility for clients.
Examples of successful campaigns and their impact.
Understanding Newsworthiness:
Key factors that contribute to a story's newsworthiness, including relevance, timeliness, and uniqueness.
Tips for identifying and developing stories that resonate with media outlets.
Effective Communication with Journalists:
Strategies for crafting relevant and consistent pitches that catch a journalist's attention.
The significance of building relationships within the media industry.
Join us as Hope Horwitz shares her valuable expertise on storytelling and media relations. Whether you’re looking to promote a personal brand or enhance your organization's visibility, Hope's insights will guide you in crafting pitches that resonate.
Connect with Hope:
Website: https://www.fhpublicrelations.com/
LinkedIn: https://www.linkedin.com/in/hopehorwitz/
Catch us next time for another episode of the Shock Your Potential Podcast!
************************
Who is Michael Sherlock?
Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.
Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time. Michael has been referenced in Forbes, quoted in Yahoo Finance and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.
Michael is a two-time best-selling author and recently released her third book, in a totally unique format, Operation Fred – What a Street Cat Taught Me About Leadership. Her fourth book, The Enlightened Workplace will be released in 2025.
************************
Have you met Fred? Buckle up for an adventure with Fred, the feline friend who’s here to show you how leadership, friendship, and life lessons can be as delightful as a catnap in a sunbeam!
Welcome to Operation Fred—an online book bursting with 25 chapters of feline wisdom and fun. Each chapter is a purrfectly crafted tale paired with a leadership and life lesson that will leave you purring for more.
Curious about what Fred has to share? Dive into Chapter One and Lesson One, now available on our website. Link: https://thefredchronicles.com/aboutfred/
Get ready to be whisked away into a world where business smarts meet cat charm!
Learn more: https://thefredchronicles.com/
Get ready to be whisked away into a world where business smarts meet cat charm!
Follow us today to know more about Fred:
Website: https://thefredchronicles.com/
Facebook: https://www.facebook.com/operation.fred.2024/
Instagram: https://www.instagram.com/operationfred/
To connect with Michael follow her on:
LinkedIn: https://www.linkedin.com/in/michaelasherlock/
LinkedIn: https://www.linkedin.com/company/shockyourpotential/
Twitter: https://twitter.com/MichaelSSpeaks
Twitter: https://twitter.com/SYP_Leadership
FB: https://www.facebook.com/MichaelSherlockSpeaks/
Instagram: https://www.instagram.com/shockyourpotential/
YouTube: https://bit.ly/2E1TcA8

Monday Nov 18, 2024
Monday Nov 18, 2024
In this episode, we dive into the concept of resistance—not as an action to fight against, but as a noun that represents the blocks preventing us from moving forward. We explore how the principles from the "Checklist Manifesto" can help us reframe our approach to daily tasks and improve our effectiveness. Join us as we discuss the importance of openness, self-reflection, and strategic planning in overcoming resistance and achieving our goals.
Understanding Resistance:
Defining resistance as a stopping point or block.
The internal beliefs and thought processes that create resistance.
The Challenge of Change:
Why we struggle to embrace better methods and practices.
The human tendency to cling to familiar ways of doing things.
Reflection on Daily Practices:
Recap of previous discussions on thankfulness and daily planning.
How to integrate those practices into a cohesive daily checklist.
Building Effective Checklists:
Identifying essential tasks versus excessive to do items.
The importance of prioritizing vital tasks to enhance productivity.
Personal Anecdotes:
Reflection on past struggles with overwhelming to do lists.
Adjusting daily rituals for better balance and effectiveness.
Encouraging Openness:
Being openminded about change and improvement.
The significance of self-advice and self-reflection in overcoming challenges.
Call to Action:
Recognize resistance as a natural part of the process, not a negative obstacle.
Focus on creating meaningful checklists that prioritize what truly matters.
Embrace an open mindset to explore new approaches and improve effectiveness.
By understanding and addressing resistance, we can create more effective strategies for our daily lives. Let's shift our focus from simply crossing off tasks to making meaningful progress toward our goals. Thank you for joining us!
Catch us next time for another episode of the Shock Your Potential Podcast!
**************************
Who is Michael Sherlock?
Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.
Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time. Michael has been referenced in Forbes, quoted in Yahoo Finance and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.
Michael is a two-time best-selling author and recently released her third book, in a totally unique format, Operation Fred – What a Street Cat Taught Me About Leadership. Her fourth book, The Enlightened Workplace will be released in 2025.
**************************
Have you met Fred? Buckle up for an adventure with Fred, the feline friend who’s here to show you how leadership, friendship, and life lessons can be as delightful as a catnap in a sunbeam!
Welcome to Operation Fred—an online book bursting with 25 chapters of feline wisdom and fun. Each chapter is a purr-fectly crafted tale paired with a leadership and life lesson that will leave you purring for more.
Curious about what Fred has to share? Dive into Chapter One and Lesson One, now available on our website. Link: https://thefredchronicles.com/about-fred/
Get ready to be whisked away into a world where business smarts meet cat charm!
Learn more: https://thefredchronicles.com/
Get ready to be whisked away into a world where business smarts meet cat charm!
Follow us today to know more about Fred:
Website: https://thefredchronicles.com/
Facebook: https://www.facebook.com/operation.fred.2024/
Instagram: https://www.instagram.com/operationfred/
To connect with Michael follow her on:
LinkedIn: https://www.linkedin.com/in/michaelasherlock/
LinkedIn: https://www.linkedin.com/company/shockyourpotential/
Twitter: https://twitter.com/MichaelSSpeaks
Twitter: https://twitter.com/SYP_Leadership
FB: https://www.facebook.com/MichaelSherlockSpeaks/
Instagram: https://www.instagram.com/shockyourpotential/
YouTube: https://bit.ly/2E1TcA8

Friday Nov 15, 2024
Creating Income Mobility and Freedom with Jason Stapleton
Friday Nov 15, 2024
Friday Nov 15, 2024
In this inspiring episode, we speak with Jason Stapleton, an entrepreneur and business coach, who shares his insights on creating a mobile business that allows for true freedom. If you've ever dreamed of working from anywhere in the world, Jason’s strategies for increasing human capital and controlling income will motivate you to make that dream a reality.
The Power of Income Mobility:
Discussion on what it means to create income mobility and how it can transform your life.
Insights into managing a business from anywhere and the benefits of a mobile work environment.
Jason’s Entrepreneurial Journey:
Overview of Jason’s success with his first company, Trade Empowered, which became a leading trading education brand.
Transition to hosting The Jason Stapleton Program, a podcast that covers economics and current events.
Bridging the Gap:
Jason’s mission to help aspiring entrepreneurs transition from traditional employment to a life of freedom.
Strategies for established entrepreneurs to enhance their market influence, maximize profits, and cultivate a fulfilling lifestyle.
Increasing Your Human Capital:
Emphasis on the importance of continually developing your skills and knowledge.
Practical tips on how to invest in yourself for personal and professional growth.
Creating a Rewarding Life:
Insights into building a business that not only generates income but also aligns with your passions and values.
The importance of defining success on your own terms.
Join us as Jason Stapleton shares his invaluable wisdom on entrepreneurship, income mobility, and living life on your own terms. Whether you're just starting out or looking to elevate your current business, Jason’s advice will inspire you to take action toward a more abundant and rewarding life.
Jason’s social media handles
Instagram- https://www.instagram.com/thejasonstapleton/
Twitter- https://twitter.com/jason_stapleton
YouTube- https://www.youtube.com/channel/UC6CIAhTIE-mvGDpj3FEDUvw
Facebook- https://www.facebook.com/theliveshowtv/
LinkedIn- https://www.linkedin.com/in/jasonstapleton/
Show YouTube- https://www.youtube.com/channel/UC7A4PnuRpNzJr8UMcZ1UBZA
Parler- https://parler.com/profile/JasonStapleton/posts
Catch us next time for another episode of the Shock Your Potential Podcast!
************************
Who is Michael Sherlock?
Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.
Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time. Michael has been referenced in Forbes, quoted in Yahoo Finance and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.
Michael is a two-time best-selling author and recently released her third book, in a totally unique format, Operation Fred – What a Street Cat Taught Me About Leadership. Her fourth book, The Enlightened Workplace will be released in 2025.
************************
Have you met Fred? Buckle up for an adventure with Fred, the feline friend who’s here to show you how leadership, friendship, and life lessons can be as delightful as a catnap in a sunbeam!
Welcome to Operation Fred—an online book bursting with 25 chapters of feline wisdom and fun. Each chapter is a purrfectly crafted tale paired with a leadership and life lesson that will leave you purring for more.
Curious about what Fred has to share? Dive into Chapter One and Lesson One, now available on our website. Link: https://thefredchronicles.com/aboutfred/
Get ready to be whisked away into a world where business smarts meet cat charm!
Learn more: https://thefredchronicles.com/
Get ready to be whisked away into a world where business smarts meet cat charm!
Follow us today to know more about Fred:
Website: https://thefredchronicles.com/
Facebook: https://www.facebook.com/operation.fred.2024/
Instagram: https://www.instagram.com/operationfred/
To connect with Michael follow her on:
LinkedIn: https://www.linkedin.com/in/michaelasherlock/
LinkedIn: https://www.linkedin.com/company/shockyourpotential/
Twitter: https://twitter.com/MichaelSSpeaks
Twitter: https://twitter.com/SYP_Leadership
FB: https://www.facebook.com/MichaelSherlockSpeaks/
Instagram: https://www.instagram.com/shockyourpotential/
YouTube: https://bit.ly/2E1TcA8

Monday Nov 11, 2024
Monday Nov 11, 2024
Today, we’re tackling how to bridge the gap between understanding expectations and delivering results effectively. We'll explore the difference between following a roadmap and using real time navigation, and provide practical tips for enhancing your communication and project management skills.
Roadmaps vs. Navigation Systems
Roadmap:
Description: A static, flat guide showing general routes from one point to another.
Limitation: Provides a fixed view without accounting for obstacles or changes in conditions.
Navigation System:
Description: A dynamic tool that adapts to real time conditions, such as traffic, roadblocks, or unexpected events.
Advantage: Offers real time updates and suggestions, helping you adapt and navigate around challenges.
Just as navigation systems adjust routes based on current conditions, effective communication and adaptability in your role are crucial for navigating career challenges and meeting expectations.
The Importance of Effective Communication
When given a project or responsibility:
Understand: Don’t just follow the roadmap; engage with the task as it evolves.
Communicate: Regularly check in, seek feedback, and adapt as necessary.
Avoid: Relying solely on initial instructions without adjusting to real-time feedback or changes.
Reflect on Your Current Responsibilities
Exercise:
Identify a Large Project: Write down a significant current objective or goal.
List Concerns: Note three things that make you nervous or uncertain about delivering this project.
Visualize Success: Consider how you’ll feel once you successfully accomplish the goal.
Purpose: This exercise helps clarify your concerns and motivations, setting a foundation for effective communication and project management.
Top Ten Tips for Managing Assignments and Objectives
Tip 1: Take Notes
Action: When assigned a new task or objective, pause, breathe, and listen carefully.
Why: Taking notes ensures you capture important details and reduces the likelihood of misunderstandings.
Tip 2: Clarify Expectations
Action: Ask clarifying questions to ensure you understand the desired outcomes and any specific requirements.
Why: Clear understanding helps you align your efforts with the expectations of your leader.
Tip 3: Set Milestones
Action: Break down the project into smaller, manageable tasks with clear deadlines.
Why: This helps track progress and ensures you stay on track.
Tip 4: Prioritize Tasks
Action: Identify and focus on high priority tasks that have the most significant impact.
Why: Effective prioritization ensures that critical aspects of the project are completed first.
Tip 5: Regular Check-ins
Action: Schedule regular updates or meetings with your leader or team.
Why: Regular communication helps address issues early and keeps everyone aligned.
Tip 6: Adapt to Feedback
Action: Be open to feedback and willing to make adjustments as needed.
Why: Adapting based on feedback improves the quality of your work and aligns it more closely with expectations.
Tip 7: Manage Your Time
Action: Use time management techniques like the Pomodoro Technique or time blocking.
Why: Efficient time management helps you stay productive and meet deadlines.
Tip 8: Stay Organized
Action: Use tools like task lists, project management software, or calendars to stay organized.
Why: Organization reduces stress and helps ensure that all aspects of the project are addressed.
Tip 9: Address Challenges Early
Action: Identify potential obstacles and address them before they escalate.
Why: Proactively managing challenges prevents delays and keeps the project on track.
Tip 10: Reflect on Outcomes
Action: After completing a project, take time to reflect on what went well and what could be improved.
Why: Reflection helps you learn from each experience and improve your approach for future tasks.
Join the Conversation! How do you navigate challenges in your role? Share your strategies or insights with us. info@shockyourpotential.com
Subscribe to The Shock your Potential Podcast for more tips on effective communication, project management, and career development.
Catch us next time for another episode of the Shock Your Potential Podcast!
**************************
Who is Michael Sherlock?
Don’t be fooled by the name, the hair color, or crazy shoes. Michael Sherlock is serious about business. She is dedicated to creating positive, productive, and profitable workplaces, and helping individuals and businesses unlock their ultimate potential.
Before launching her global training company, “Shock Your Potential”, Michael was Vice President of US Sales for two multi-national medical device companies, responsible for net revenue exceeding $75 million and as many as 500 employees at a time. Michael has been referenced in Forbes, quoted in Yahoo Finance and is a frequent media expert concerning hiring and employee management on local and national news outlets such as 6ABC in Philadelphia, ABC 13 in Houston, Daily Blast Live, and more.
Michael is a two-time best-selling author and recently released her third book, in a totally unique format, Operation Fred – What a Street Cat Taught Me About Leadership. Her fourth book, The Enlightened Workplace will be released in 2025.
**************************
Have you met Fred? Buckle up for an adventure with Fred, the feline friend who’s here to show you how leadership, friendship, and life lessons can be as delightful as a catnap in a sunbeam!
Welcome to Operation Fred—an online book bursting with 25 chapters of feline wisdom and fun. Each chapter is a purr-fectly crafted tale paired with a leadership and life lesson that will leave you purring for more.
Curious about what Fred has to share? Dive into Chapter One and Lesson One, now available on our website. Link: https://thefredchronicles.com/about-fred/
Get ready to be whisked away into a world where business smarts meet cat charm!
Learn more: https://thefredchronicles.com/
Get ready to be whisked away into a world where business smarts meet cat charm!
Follow us today to know more about Fred:
Website: https://thefredchronicles.com/
Facebook: https://www.facebook.com/operation.fred.2024/
Instagram: https://www.instagram.com/operationfred/
To connect with Michael follow her on:
LinkedIn: https://www.linkedin.com/in/michaelasherlock/
LinkedIn: https://www.linkedin.com/company/shockyourpotential/
Twitter: https://twitter.com/MichaelSSpeaks
Twitter: https://twitter.com/SYP_Leadership
FB: https://www.facebook.com/MichaelSherlockSpeaks/
Instagram: https://www.instagram.com/shockyourpotential/
YouTube: https://bit.ly/2E1TcA8

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