Shock Your Potential

Your Procrastination Prevention Partner - Eric Twiggs

What a great time to flash-back and reflect on how this guest was such an inspiration to the founding of  KukuaBiz, as it's very first client. And besides that, he is simply an all-around great person!
Eric M. Twiggs is a founding partner and president of The What Now Movement. His mission is to build high performing entrepreneurs, authors, and career professionals, who are prepared for life’s unexpected curve balls.
He is author of The Discipline of Now: 12 Practical Principles to Overcome Procrastination.  The Discipline of Now has been recognized as a Global Top Ten Finalist for the 2020 Author Elite Awards in the category of Best Self Help Book. This recognition was based on the combination of the following criteria: cover design, content, popularity, and social contribution.
Eric is also the host of a weekly inspirational podcast titled "The 30 Minute Hour."
As a Certified Life & Business Coach, Eric has conducted over 28,000 coaching sessions, helping executive leaders and entrepreneurs who have moved from feeling frustrated, to finding fulfillment. 
He has also led organizations of 500 or more people in corporate America, and shared his message with corporations, associations, and congregations across the country.  
By reading The Discipline of Now, you will receive a proven blueprint to beat procrastination, so that you make more money, get more done, and feel more confident.
Social media links
http://www.linkedin.com/in/erictwiggs
https://twitter.com/EricMTwiggs
https://web.facebook.com/Thedisciplineofnow
https://www.instagram.com/ericmtwiggs/
Link to Eric's book: https://amzn.to/3saC7HW 

Mid-Career Retirement - Matt Javit

Today's episode is about flashing back to one of our most thought-provoking guests who will prompt you to think about the ways you can fast-forward your life towards more enjoyment. Matt Javit truly knows how to Shock His Potential!
A trip of a lifetime...and More!
That is how you can describe the 800-day journey Matt Javit and his wife took, that saw them visit 35 countries in five different continents. The countless adventures and personal connections made with strangers who became friends, make for the unforgettable experiences.
Having taken a career break (aka Mid-Career Retirement) to pursue the dream of traveling the world in early 2017, Matt began what would become an exciting and adventurous phase of his life.
Matt continues to experience the beauty of the world while at the same time documenting his journey, providing tips and hacks to help other travelers have even better experiences.
Along with his wife Nikki, Matt now manages many projects including a blog where they share travel tips and advice from around the world; a weekly podcast focusing on travel stories; World Barber Shop Adventures which is a docuseries that showcases the experiences in different barber shops around the world, and more.
Matt also showcases the different police officers that he encountered in 60+ cities as he journeyed around the world. Matt's book, POLICE: Brotherhood in Uniform Around the World is not only fun and captivating, but is inspiring as well.
To learn more on what Matt is up to, and to follow his adventures, subscribe to his YouTube channel
Social media handles and links;
https://passportjoy.com/
https://passportjoy.com/topics/podcast/
https://www.linkedin.com/in/mattjavit/
https://twitter.com/PalmTreeHunter                      
https://www.instagram.com/mattjavit/               
https://www.youtube.com/c/mattjavit

Stage Manager to the Stars - Eddie Luisi

Welcome to a special month-long series called Flash-Back and Fast-Forward! Our host Michael Sherlock reaches back into the vault of our nearly 450 episodes to reflect on the guests who have had the most impact on her personally, and for her companies.
We kick off with Eddie Luisi, fondly referred to as the Stage Manager to the Stars! Not only does Eddie bring his own story and mission to life in these flashback segments, but he also plays a critical role in a new program that Shock Your Potential launches this Spring. Shock Your Media Potential will be the premiere location for expert guests and media professionals will connect.
The program officially launches March, 2022 with a Virtual Conference where Eddie Luisi and Michael Sherlock will showcase their more than 20 interviews with "Those in the know" in media. To learn more about the FREE virtual conference, or how to become a part of this exciting community, reach out to info@shockyourpotential.com and include "Shock Your Media Potential Inquiry" in the subject line.
Now for our Flash-Back to Eddie!
Eddie Luisi is a man of many talents. Stage Manager at Good Morning America for most of the show's nearly 47 years. Accomplished Musician, Mentor, and truly the nicest man on the planet.
Eddie and I sat down to discuss his career as well as his passion for infusing positivity. Eddie’s latest calling comes in the form of a weekly online ministry called Friends in the Spirit 111. Even if you don’t consider yourself a spiritual person, Eddie will motivate you with universal messages of love, friendship and perseverance.
Eddie's messages also give us excellent leadership and life lessons, from managing your business and team like a stage manager to remembering to bless others, especially those who are hardest in your life (or day) to bless.
Learn more about Eddie Luisi and “Friends in the Spirit 111” via his Facebook group: https://www.facebook.com/FriendsInTheSpirit111
And next time you watch Good Morning America and hear an infectious laugh from somewhere beyond the lights and cameras, that will be Eddie. A smile so bright, a laugh so genuine, and a spirit of blessings.
Social Media Handles;
Eddie Luisi Via LinkedIn
Friends in the Spirit 111 via Facebook

Legal-Proof Your Business - LeTonya Moore

“Always follow your passion because it will never lead you to anywhere except the road for success.” LeTonya Moore
Many entrepreneurs struggle to actualize their dreams of seeing their products hit the shelves of big retail chain stores. There are legal challenges and risks that come with putting out a product, which if not addressed, can prove to be a pit hole for the business. Our guest today LeTonya Moore, has extensive knowledge and experience in this field, and says that it is all about having the right information and guidance.
LeTonya F. Moore, JD is a business growth strategist and attorney with twenty years of experience building successful enterprises who has spent the last decade developing her own methodology for helping clients overcome regulatory, financial, and legal barriers so they can achieve an unparalleled advantage in the market.  
As a former federal government regulatory attorney, LeTonya has turned to teaching entrepreneurs within emerging industries, how to navigate regulatory systems and get their products to market. LeTonya recently launched the Retail Accelerator Program, a launchpad for product-based entrepreneurs to take their business from Big Idea to Big Bucks, to Big Box stores.
In today’s episode, LeTonya talks about her journey that led her to what she does today. She also expounds on the nature of her work and some of the key lessons she has learnt in the course of running her businesses.
Listen in!
Social Media Handles:
IG @legalproofmaven
Facebook: https://www.facebook.com/iprotectyourbrand
https://www.facebook.com/groups/360brandprotection
LinkedIn: https://www.linkedin.com/in/letonyamoore
Clubhouse: @legalproofmaven
website: letonyamoore.com.
Growing up, I've always been around entrepreneurs. [3:09]
Up until last year 2020, I had my law firm but then I felt that I needed to transition from law and follow my passion full time. [4:11]
I've been doing my coaching for four years, but now it's going to be the main thing which I feel is the next phase of what I'm going to be known for. [5:18]
When you take that step, and say that you are ten toes down to my passion, there's just nothing like it. [5:34]
There are so many areas that are now encroaching into the legal field. [7:04]
The other thing that I've started to see is that even at universities that are offering experts in certain fields to be able to represent clients. [7:35]
I take everything that I have learned in my journey and bring to my clients that can't afford to have an on staff General Counsel. [8:34]
This is my passion because here is where I can do the most good and I can help the most people. [9:04]
My interest in this area is very personal which stems from a disappointment of seeing other people do what I wanted my family to do. [11:03]
I had an epiphany about it and people started reaching out to me asking about how to protect their products. [13:28]
I realized that there are a lot of people working with service-based industries, with no one working with them. [14:07]
I have that information and expertise to help people be confident that they have everything in order to get to that big box retail store. [14:52]
I've had people ask why I chose this direction when stores were closing because people are choosing to be online. [15:17]
I always try to tell people not to be concerned with what's happening today because what's happening today is a result of a decision that was made in the past. [17:14]
I encourage people to be ahead of the curve, so that when the shift happens, they're not trying to get back in. [17:16]
I always encourage the people that I work with research to look at what's not being reported, or look at something in a different perspective. [17:28]
Commercial break. [18:38]
The biggest lesson that that I've learned, is that you cannot do it yourself. [22:47]
You need to have people that have gone before you where you're sort of following on their footprints because wisdom is so valuable. [23:00]
The compliance aspect is so huge as well as understanding how to build your capacity to the point that you can meet the demand. [25:32]
We like to say that we assist you in becoming the obvious choice in your industry. [27:54]
Always follow your passion because it will never lead you to anywhere except the road for success. [29:02]
…………………………………………………
Thank you to our January Sponsor: www.businessmiracles.com or Heather Dominick
Are you a highly sensitive individual? You can learn to be in charge of yourself physically, spiritually and financially in a way that honors your highly sensitive self.
Heather Dominic is the founder of Business miracles.com. and she's been training highly sensitive entrepreneurs and leaders since 2010.
Whether you've been in business for years, or just starting out, learn how to be comfortable in your highly sensitive skin, to create your work and life to match who you truly are, so you can work less while making more impact and income.
You are welcome to take the HSE quiz by clicking the link: https://energyrich.isrefer.com/go/quiz/SYP/ 
Learn more: https://energyrich.isrefer.com/go/HSCC/SYP/

Know Your Worth and Demand It - Lauren Kennedy

“Know your worth and start demanding people treat you the way that you believe you're worthy.” Lauren Kennedy
Automation of functions can be a game changer not only for the businesses, but for clients as well. Understanding how those systems can work optimally for your business is key to the growth of the business. Even more important is taking into consideration the people aspect while automating our businesses. This is according to our guest today, Lauren Kennedy.    
Lauren Kennedy is the founder of Coastal Consulting, a people-first marketing automation agency focused on HubSpot and Salesforce. She is an innovative leader, not only in the service her team provides but also in the delivery and ecosystem surrounding it. She embodies the people-first approach and takes every opportunity to grow, nurture, and develop those around her.
Lauren is a mission-driven woman on a trajectory to change the way business is done, both for employees and customers. Underneath all of that, a leader worth following. She has created an agency environment that focuses on the person behind the solution, both for the team and the client.
In today’s episode, Lauren talks about how her company helps businesses to solve their pain points. She also highlights on how having a people centered approach has been the greatest asset in driving growth for her business.
Listen in!
Social Handles:
LinkedIn: https://www.linkedin.com/in/laurennkennedy/
Twitter: https://twitter.com/cmncoastal
Company Site: https://www.coastalconsulting.co/
https://www.facebook.com/coastalconsultingmktg
https://www.linkedin.com/company/coastal-consulting/
I left corporate America in March of 2021, and started coastal consulting and have really grown as a leader and a marketing automation expert this year. [2:40]
I have grown to help my clients shock their potential by making HubSpot and Salesforce understandable, approachable and easier. [3:08]
My team helps your systems do work for you instead of the other way around. [3:35]
It is great to be able to touch many companies and help them take control of their systems, make them work for them and get some return. [4:39]
Salesforce is the leading CRM on the market where all the interactions you have with your customer are stored. [5:17]
Salesforce at its core lacks marketing automation tool, and so what HubSpot does is, it adds the automation layer to Salesforce. [5:25]
From my experience, HubSpot is the most user-friendly platform which has grown to not just being a marketing automation tool, but also a CRM. [6:21]
The integration connects all your teams and aligns them around your customer data so that they can actually act on that. [6:38]
A lot of companies who are smaller have a ton of systems that they use for all these different things. [8:48]
HubSpot integrates all these functions and grows with you as you grow,  and you pay more to get to the next level of the subscription. [9:13]
Most of our clients are looking to migrate from a different tool to HubSpot, and are not really sure what they don't know about the system to make sure they're using it fully. [10:27]
Our clients hand to us their pain points and their goals, and then we go to make their systems work for them. [12:33]
Commercial break. [12:52]
A big thing that I've learned through starting a business, is how strong I am and that I'm a lot more resilient that I give myself credit for. [16:05]
The relationship that I've built with myself through this process of believing in my own abilities, and having confidence in me to figure it out, has been a huge personal development. [16:26]
Something that I've learned that I didn't really expect, was my passion for leadership, and during that process, I found that I derive so much more joy from impacting my team's lives. [16:38]
It is no secret that hiring right now is a challenge, and there are a lot of people that are looking for a place that just understands them. [18:27]
Our job posts are focused on the individual, and explains how we got to where we are and where we're going, and the reasons why we need them. [19:59]
It is really powerful to me to be creating a space where people want to be a part of it and have an environment where there's dedicated time and a budget specifically for people to learn. [21:24]
Know your worth and start demanding people treat you the way that you believe you're worthy. [24:26]
…………………………………………………
Thank you to our January Sponsor: www.businessmiracles.com or Heather Dominick
Are you a highly sensitive individual? You can learn to be in charge of yourself physically, spiritually and financially in a way that honors your highly sensitive self.
Heather Dominic is the founder of Business miracles.com. and she's been training highly sensitive entrepreneurs and leaders since 2010.
Whether you've been in business for years, or just starting out, learn how to be comfortable in your highly sensitive skin, to create your work and life to match who you truly are, so you can work less while making more impact and income.
You are welcome to take the HSE quiz by clicking the link: https://energyrich.isrefer.com/go/quiz/SYP/ 
Learn more: https://energyrich.isrefer.com/go/HSCC/SYP/

Own Your ”I Don’t Know” - Ashleigh Wilson

“I have learnt to become a leader and not a boss, and how to get others just as invested in my vision, as I am.”  Ashleigh Wilson
A key trait of successful entrepreneurs is self-awareness. It is only after they have had an understanding of their strengths and weaknesses, that they can be able to identify the opportunities and the necessary conditions to thrive. Our guest today Ashleigh Wilson, followed a path not commonly taken in business, and due to her persistence, she was able to create a product that is not only unique, but fulfilling to her as well.
Ashleigh is a San Francisco based entrepreneur who opened and sold multiple small businesses by the age of twenty until ultimately landing in the elevator business. She excelled in the industry but decided to leave the corporate world to build her own (ethical) path where she founded AuditMate, the first-ever elevator and escalator auditing and management software.
In today’s episode, Ashleigh talks about her journey that led to the founding her business. She also talks about some of the things that she has learnt in the course of her journey.
Listen in!
Social Media:
LinkedIn Self: https://www.linkedin.com/in/ashleigh-wilson-she-her-01131285/   
LinkedIn Business:  https://www.linkedin.com/company/audimate/        
Twitter:   https://twitter.com/AuditMate_US                                   
Instagram: https://www.instagram.com/auditmate/                 
YouTube: https://www.youtube.com/channel/UCNF7hizfEdRNljvG-ITVF7A           
I was raised in the elevator industry and I've always had an entrepreneurial spirit. [3:14]
I joined the elevator industry in my early 20s, and I thought that I would surely be the first woman CEO of Schindler elevator. [4:10]
I realized that people didn't understand their contracts, and the salespeople didn't understand how to explain to people what they were getting because it didn't make sense. [4:30]
AuditMate was born out of a passion of believing that clients don't need to be elevated or experts, they just need honest and transparent information. [5:26]
AuditMate monitors all aspects of clients’ elevator service contracts and we audit on over 200 data points to ensure contract compliance. [6:12]
What we do to help people is really just trying to be fair, and doing our best to be as honest and transparent as possible. [7:02]
On top of our software, we also have a product line called Safe, which is our specifications and field evaluations. [10:44]
When an elevator company writes an elevator contract, they write it to protect them, not to protect you. [11:02]
We write elevator contracts to protect the owners, and it's the only truly enforceable elevator service contract in the market. [11:11]
It is so important to me that we discuss networking as women in business and any minority group. [13:35]
I am a firm believer in owning my I don't knows and not glossing them when I am not sure. [20:02]
Commercial break. [21:00]
Never stop learning because as you're growing into being an entrepreneur, there's a lot of learning and unlearning. [24:35]
The biggest lesson I have had, is that nobody knows what they're doing, and that's given me a lot of solace. [25:34]
A big solid other learning is owning that this journey is mine, but I can never get AuditMate to the place that I want to get to by myself. [26:43]
I have learnt to become a leader and not a boss, and how to get others just as invested in my vision, as I am. [27:17]
It is going to be scary, but do it anyway. [31:40]
…………………………………………………
Thank you to our January Sponsor: www.businessmiracles.com or Heather Dominick
Are you a highly sensitive individual? You can learn to be in charge of yourself physically, spiritually and financially in a way that honors your highly sensitive self.
Heather Dominic is the founder of Business miracles.com. and she's been training highly sensitive entrepreneurs and leaders since 2010.
Whether you've been in business for years, or just starting out, learn how to be comfortable in your highly sensitive skin, to create your work and life to match who you truly are, so you can work less while making more impact and income.
You are welcome to take the HSE quiz by clicking the link: https://energyrich.isrefer.com/go/quiz/SYP/
Learn more: https://energyrich.isrefer.com/go/HSCC/SYP/

Wild Coffee Marketing - Amy Anderson

“You can be the most phenomenal entrepreneur, but if you are not selling all the time, then you don't have a business.” Amy Anderson
The entrepreneurial journey is unique for everyone, and this includes whatever it is that motivate people to get into entrepreneurship and stick despite the challenges. This is especially true for our guest today Amy Anderson, who despite her love for corporate, found herself on the path of starting and running a marketing business, and ultimately becoming the best at it.
Amy Anderson is a widely respected and creative industry leader who sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. She has a track record of driving value for clients through brand and growth strategies, designing teams and innovative marketing strategies. Her work at Wild Coffee is focused on transforming businesses through a diverse set of disciplines and tailor-made teams that span brand strategy, digital marketing, PR, and marketing consulting.
Amy has more than 25 years of experience at brands such as Calvin Klein and The New York Times Digital and drives strategy, creative and implementation across Wild Coffee’s diverse client roster that includes e-commerce, manufacturing, healthcare, financial services and technology clients.
In today’s episode, Amy talks about how her business came to be, and her experiences going through the entrepreneurial journey.
Listen in!
Social Media
LinkedIn Business: https://www.linkedin.com/company/wild-coffee-marketing/
Twitter Business: https://twitter.com/wildcoffeemktg/
I'm celebrating my 30th year in marketing since I graduated from University of North Carolina at Chapel Hill with English and art history double major. [3:01]
I got a job with Calvin Klein in the broadcast division and was made the head of what they used to call new media which was online media and digital. [3:17]
I went into pure.com and was the head of promotion at Village in New York, which was the first website for women. [4:18]
When I was ready to start my own firm and to become a consultant, I was really armed with a lot of experience that I can bring multiple viewpoints to my clients. [4:58]
It can be overwhelming as a marketer to have so much data that you don't know how to make it actionable. [6:22]
We try to keep it simple and look at five key performance indicators per engagement and that helps us to focus. [6:35]
Most people don't focus on the whys and all the nuances of their journey and their experience. [7:47]
Looking at how your customer experiences you at every stage of the funnel, and focusing at being good and delivering at every point of the journeys is really important. [7:57]
We are industry agnostic and our clients benefit from our being in multiple industries at any given time. [9:47]
For a lot of these franchisors, having multi-unit operators gives them a level of sophistication versus an owner operator. [14:06]
When you buy a franchise, it is about the level of ongoing support available. [14:57]
People are working so hard, but just taking care of your team and yourself and being a little bit more focused on that is critical. [16:31]
Commercial break. [16:52]
I started small doing whatever I could get my hands on, and after my partner joined me four years ago, we worked together and started scaling the company. [20:21]
The biggest lesson as an entrepreneur was that you can be the most phenomenal entrepreneur, but if you are not selling all the time, then you don't have a business. [22:06]
I started doing it more over the last two years, and now I'm very comfortable negotiating. [22:42]
If you look at different conversations since Covid, we're having an authentic conversation with potential targets about what we do and we're telling you in a really real way. [24:28]
We don't establish trust through talking, but by deeply sitting still, and trying to understand what the other person is saying. [25:36]
If you can live a life where someone feels better after leaving your presence than they did when they entered it, you have lived a life well lived. [26:16]
When I was writing my business plan almost six years ago, the wild coffee plant was growing outside the window. [27:00]
It was a vibrant plant that I would have to cut back because it grew so well, and had some energy and I thought that would be the perfect metaphor for this company. [27:27]
It's a little tough for everybody right and we're all faced with a lot but we have to keep going right now. [29:04]
…………………………………………………
Thank you to our January Sponsor: www.businessmiracles.com or Heather Dominick
Are you a highly sensitive individual? You can learn to be in charge of yourself physically, spiritually and financially in a way that honors your highly sensitive self.
Heather Dominic is the founder of Business miracles.com. and she's been training highly sensitive entrepreneurs and leaders since 2010.
Whether you've been in business for years, or just starting out, learn how to be comfortable in your highly sensitive skin, to create your work and life to match who you truly are, so you can work less while making more impact and income.
You are welcome to take the HSE quiz by clicking the link: https://energyrich.isrefer.com/go/quiz/SYP/
Learn more: https://energyrich.isrefer.com/go/HSCC/SYP/

It All Adds Up ! - Susan Kiamba

“One of the things I firmly believe is that as long as we're always learning, we're always going to be growing.” Susan Kiamba
Transitioning from a corporate job to entrepreneurship is never easy, but it is definitely doable. The fulfilment that comes from putting into practice what once appeared impossible is unmatched. Our guest today Susan Kiamba, has experienced both worlds, and at some point had to overcome the dilemma of not knowing what to do to move forward. According to Susan, everything always adds up, it is all about self-discovery and taking courage to take that first step.
Susan is the Founder and CEO of Blue Elite LLP, a career coaching and training consulting firm. She is also a respected corporate trainer and career coach. Using her expertise in designing learning and career coaching, Susan is the creator of Unlock Your Career Growth Bootcamp, 4 Keys to Unlock Your Career Growth Training and Unbank Your Career for Banking Professionals. All these online programs are designed to help professionals get unstuck in their careers, gain career clarity, direction and confidence in their next steps.
Susan Kiamba began her career in banking, gaining unparalleled experience in the industry, while also establishing herself as a reputable corporate trainer. Susan is widely known for her expertise in coaching banking professionals who need career clarity..
In todays’ episode, Susan talks about how she was able to leverage her experiences to create a thriving business. She also highlights some of the lessons she has picked up through her entrepreneurial journey.
Listen in!
Contact:
linkedin.com/in/susankiambacareercoach
susankiamba.podia.com/unlock-your-career-growth-bootcamp 
susankiamba.podia.com/your-practical-guide-to-bouncing-back-after-job-loss 
susankiamba.podia.com/the-bounce-back-checklist
Many people have this dream of one day starting out a business and being free from the shackles of corporate and the nine to five grind.
My business started out started out from a time when I had not thought I was going to go into business.
I had no idea how to make that transition from corporate to business but I created a framework around it and guided people so that they could replicate the same results that I had seen.
We all try to minimize our amazing cells into a certain mold, and unfortunately, the corporate world sometimes doesn't like our uniqueness so much.
I've been guiding people for the last couple of years through different transitions in their career.
Self-discovery is deep work that takes time it takes energy takes effort.
Many times, we don't give ourselves permission to actually be our best and always having a reason why we justify our unhappiness for a really long time.
No two journeys are ever the same and where you started out, at some point, you're going to diverge.
It is always amazing just listening to people's stories and how they found their place and how they have found themselves and how they're evolving.
One of the things I firmly believe is that as long as we're always learning, we're always going to be growing.
Sometimes I find that, women especially, will tend to half-heartedly put out an salary offer which they don’t negotiate and then have regrets later.
Commercial break.
One of the things I learned about myself in the process is that my greatest tool is actually my mindset.
My career coaching business grew in the pandemic because I quickly shifted from corporate and went into working with individuals.
Being able to make those changes as and when it is needed, and not having this fixed idea of what's going to work out and what's not absolutely going to work out.
As an entrepreneur, I've had to think of what to do for my businesses to survive.
Everything adds up, you just need to be more creative in your collective experiences.
Sit down and do a skills inventory to find out the capabilities you have and how you can leverage those skills to help you be best at what you do.
…………………………………………………
Thank you to our January Sponsor: www.businessmiracles.com or Heather Dominick
Are you a highly sensitive individual? You can learn to be in charge of yourself physically, spiritually and financially in a way that honors your highly sensitive self.
Heather Dominic is the founder of Business miracles.com. and she's been training highly sensitive entrepreneurs and leaders since 2010.
Whether you've been in business for years, or just starting out, learn how to be comfortable in your highly sensitive skin, to create your work and life to match who you truly are, so you can work less while making more impact and income.
You are welcome to take the HSE quiz by clicking the link: https://energyrich.isrefer.com/go/quiz/SYP/ 
Learn more: https://energyrich.isrefer.com/go/HSCC/SYP/
 

Becoming A Conscious Parent - Nina Cruz

“We have the power to create the environment, create the space and get curious about what's really going on.” Nina Cruz
Practicing mindfulness while making parenting decisions, can go along way in ensuring better connections and relationships between parents and their children. Our guest today Nina Cruz, has been helping parents understand and cope better with parenting challenges, and says it is all about focusing on learning self rather than being fixated on molding the child your way.
Nina Cruz is a certified Conscious Parent Coach, Social Worker (BSW), and Meditation Teacher who’s made it her mission to support parents through shifting archaic parental paradigms, many of which contribute to increased stress, anxiety, overwhelm, and feelings of disconnection for themselves, their partners, and their children. Her approach to coaching revolves around trauma-informed care that puts others at-ease, providing a safe space for everyone to facilitate their individual healing and growth.
Nina knows that when a parent's inner world shifts, the whole family shifts with them in extraordinary ways, changing parent-child dynamics that foster relationships of love, harmony, and genuine familial connection. Families that gain a new sense of awareness through knowledge and understanding of their own narratives effectively create a new blueprint for themselves—this is why one of Nina’s many passions is encouraging parents to do their own Inner Work so they can experience more freedom and joy while balancing everything life has to throw at them.
In addition to incorporating meditation and mindfulness practices into her work, Nina also organizes online and in-person parent networking events, where parents of all walks of life share and revel in their successes, failures, and self-improvement journeys. Nina leads these events so her attendees can become Creators of their lives and attract more of what they desire by aligning with Universal Laws.
In today’s episode, Nina discusses the concept of conscious parenting and why it is important not only to children and parents, but the society as a whole.
Listen in!
Socials:
Facebook: /ninacruzconsciouscoaching
Instagram: @ninacruzcoach
I coach parents and support them to find and build more connections with their children by helping them to look at their own patterns and paradigms. [3:42]
Behavior is the tip of the iceberg, what goes on beneath the surface is something different and a lot of this stems from childhood. [4:14]
It is very hard to look in the mirror and so I support parents to do that in a real comforting way. [5:53]
By shifting, you change your legacy, the trajectory of your children's children, and it basically changes the world. [6:50]
A lot of the times we're parenting out of ego but basically no one wins, because you meet your child with resistance and they’ve got resistance too because of ego. [10:04]
It is learning, unlearning and a new way of looking at your child as your teacher and that the child before you is actually growing you up. [10:17]
By looking at parenting through the lens of my child is teaching me, it no longer becomes about blaming and shaming the child, but taking your power back as a parent. [10:30]
Parenting is about growing you up, and not the child before you. [12:24]
The child is perfect and we need to step back and get out of the way and not try and mold and shape them into who they need to become. [12:27]
It is a whole different way of experiencing and looking at parenting, and that's why it's so transformational. [12:50]
Our children are amazing at showing us where we are out of alignment. [13:30]
When you have parents that are very strict, and there's fear-based parenting, children go under and hide things. [18:34]
We have the power to create the environment and create the space and get curious about what's really going on. [18:55]
Commercial break. [19:58]
Your child is going to do what you do because they're picking up your energy. [23:24]
We all have our mess ups but we need to learn from it. [25:47]
The first great lesson I have learnt in my entrepreneurial journey is to trust the process and trusting myself. [27:06]
It is incredible when you come from that intention of what you're wanting to create and not from a strategy that you told to do. [28:33]
In terms of manifesting what you want in your life, our subconscious mind is what triggers the law of attraction, and manifestation, and we need to be in the vibration of what we're trying to create. [29:12]
If you want to create, you need to step into the energy of what you're creating, and that opens up ideas and synchronicities. [30:28]
The more you can get into that vibration and takeaction from that space, the result would be different. [31:28]
If you are a parent, get your priorities set and don’t sweat the small stuff. [31:13]
You are the director and curator of your own movie, and don’t be an extra in your movie but rather get in the driver’s seat. [34:47]
…………………………………………………
Thank you to our January Sponsor: www.businessmiracles.com or Heather Dominick
Are you a highly sensitive individual? You can learn to be in charge of yourself physically, spiritually and financially in a way that honors your highly sensitive self.
Heather Dominic is the founder of Business miracles.com. and she's been training highly sensitive entrepreneurs and leaders since 2010.
Whether you've been in business for years, or just starting out, learn how to be comfortable in your highly sensitive skin, to create your work and life to match who you truly are, so you can work less while making more impact and income.
You are welcome to take the HSE quiz by clicking the link: https://energyrich.isrefer.com/go/quiz/SYP/
Learn more: https://energyrich.isrefer.com/go/HSCC/SYP/

The Leveraged Business - Fabienne Fredrickson

“Your business cannot grow until you shift you inside, because leveraging your business starts in your mindset.” Fabienne Fredrickson
As you lead your business to exponential growth, you have to grow as well and shift your mindset to align with the reality of where you want your company to be. Otherwise, you become the bottleneck for your business to thrive. This is according to our guest today Fabienne Frederickson, who says that it all starts by getting structured for your nature.
Fabienne Fredrickson is a powerful mentor for solo business owners who seek to make the greatest impact they can in their work, all while creating certainty in their business. Fabienne believes that when women who are really going to tie into their heart core, make their own money and lots of it, they experience a profound feeling of safety.
She's the founder of the leveragebusiness.com and boldheart.com and she's been a mentor to women business owners for over 20 years. Her predictable process, taught in the leverage business program practically guarantees that a business owner will multiply their results with more downtime once fully implemented.
She is recognized by so many sources in the media, including some big names like Inc Magazine, Fast Company, Forbes, Entrepreneur, American Express Forum and the New York Times. She is the author of multiple books including, The Leveraged Business and Embrace Your Magnificence.
In today’s episode, Fabienne talks about how she took her business to the next level of performance. She also discusses her most recent book that guides entrepreneurs to make greater impact with their business.
Listen in!
Contacts
www.leveragebusiness.com  
www.boldheart.com
LinkedIn: linkedin.com/in/fabiennefredrickson
Twitter: https://twitter.com/fabienne
In my late 20s, I realized that working for someone else was not going to make my life feel meaningful. [3:31]
I left corporate and opened up my own holistic nutrition practice out of my teeny tiny apartment in Manhattan. [3:51]
At some point I needed to figure out how to get clients and I created the client attraction system which I became known for. [4:31]
I learned that what gets you to six figures a month consistently in your business will never get you to a million, and to get there, you actually need to work less. [5:58]
Once I understood the concept of leverage in business, I began to leverage every aspect of my business, which eventually got me to seven figures. [6:20]
Once you apply the eight leverage activators, which are all featured in the book, ‘The Leveraged Business,’ it will take you to multiple figures every year. [7:12]
Getting your business to earning multiple figures has nothing to do with the money, but rather about who you become, and how many lives you've impacted. [8:59]
I've been teaching the program for more than 10 years, and I put it all into a book. [10:22]
It starts with leveraging a team because you need people to help you simply because you cannot do it all on your own. [10:30]
There are four things that you're looking for when hiring including the skill set, experience, wiring, and culture fit. [11:26]
Next is to leverage your systems whereby anything that's done more than once in your business needs a system and a procedure around it. [11:48]
The other is to leverage your time which is about having the visionary getting into their unique zone of genius and that is where you exponentially grow your business. [12:37]
The fourth activator is called leverage your business model where you need to change your mindset around how to deliver your work in the world. [13:38]
Every time you pull yourself out of the day to day of your business a little bit more, there is a part of you that's required to create the system to give guidance to the team. [16:11]
Once you've got your leverage your team, systems, time and business model, the nest step is to leverage your marketing. [17:15]
Leveraging your marketing is about becoming omnipresent. [17:35]
This then leads us to leverage your accountability where we have everyone know that they are responsible for growing the business. [18:01]
The seventh activator is differentiation where you look to never have to compete with anyone. [20:05]
Activator number eight is leverage your lifestyle which is about starting to live your ideal life now rather than later. [21:49]
Most entrepreneurs believe that the person who founded the business should be running the business, and that could not be further from the truth. [23:11]
Hiring a person that you can trust, who is wired opposite from how you're wired is how you can let go of the white knuckling around your business. [23:22]
Commercial break. [25:03]
Your business cannot grow until you shift you inside, because leveraging your business starts in your mindset. [29:04]
When leveraging your team, there is a mindset shifts that need to happen for you to hire a rock star team. [30:16]
A lot of people try to do it on their own and wondering why it's not working, and the reason is because true transformation happens when we are witnessed. [32:21]
Most of the time you know you are supposed to do better, but you're not doing it, and that is because isolation breeds self-doubt. [33:09]
When you are surrounded by mentors, you start to believe in yourself and there is no way you cannot succeed. [34:15]
If you understand how you are wired, and instead of beating yourself up, you get structured for your nature, there is nothing you can’t do. [37:23]
Understand that there has never been anybody like you, and your song needs to be heard far and wide. [39:24]
…………………………………………………
Thank you to our January Sponsor: www.businessmiracles.com or Heather Dominick
Are you a highly sensitive individual? You can learn to be in charge of yourself physically, spiritually and financially in a way that honors your highly sensitive self.
Heather Dominic is the founder of Business miracles.com. and she's been training highly sensitive entrepreneurs and leaders since 2010.
Whether you've been in business for years, or just starting out, learn how to be comfortable in your highly sensitive skin, to create your work and life to match who you truly are, so you can work less while making more impact and income.
You are welcome to take the HSE quiz by clicking the link: https://energyrich.isrefer.com/go/quiz/SYP/
Learn more: https://energyrich.isrefer.com/go/HSCC/SYP/