Shock Your Potential

The Power of Stories - Hope Horwitz

Many people have a story to tell. However, Hope Horwitz advices that it is important to understand what to pitch and what not to pitch to a journalist. By knowing what the journalist wants, one is able to provide relevant and consistent pitches that have higher chances of being responded to positively.
Hope Horwitz knows that a great story is everything, and that the stories she tells help boost opportunities for her clients and ratings for her media partners. She has had an illustrious career in PR and has directed some fun and rewarding PR campaigns.
In this snippet from her full-length episode, on Shock Your Potential Virtual Conference, Hope shares some insights on what makes a story to be considered newsworthy.
Listen in!
Hope’s Social Media Handles
Website: https://www.fhpublicrelations.com/
LinkedIn: https://www.linkedin.com/in/hopehorwitz/
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Empathy in Journalism - Nydia Han

Do you ever wonder what it takes to be a good guest on live television?
Being on live television as a guest can be nerve wrecking for many people. However, understanding some of the things you can do as you engage with your audience and the media team, will help you make the most out of your time on air. Nydia Han has first hand experience on what it takes to be a guest on life television, and she comes with a lot of tips and insights on being a great guest.
Nydia Han co-anchors six ABC Action News Sundays in Philadelphia. She's also the station's consumer investigative reporter and in that role, she gets real results for Action News viewers by troubleshooting issues and exposing scams as well as dangerous products. Nydia is also committed to using our platform to uplift empower, and give voice to traditionally underrepresented marginalized groups. She's the recipient of multiple awards, including the Pearl S. Buck International Woman of Influence Award, the NAAAP Inspire Award, and the global Voice Award from the World Women's Summit. She was also named ‘Outstanding Ally’ of diversity and inclusion by The Philadelphia Inquirer.
Listen in as Nydia shares her tips on how to show up and making the most of media appearances.
Social Media Handles;
LinkedIn: https://www.linkedin.com/in/nydiahan/
Twitter: https://twitter.com/nydia_han
Instagram: https://www.instagram.com/nydiahan/
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
 As a part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of the launch celebration, you can participate for free in the Shock Your Media Potential virtual conference, running March 28th through April 1st .
To learn more about the platform and conference today, go to https://www.shockyourmediapotential.com

K - LOVE Radio - Monika Kelly

How do you make sure that your media pitch maximizes your chances of getting coverage?
Often, people in media are flooded with many issues that need their time and attention. Knowing what to include in your pitch will increase the chances of it getting the attention it deserves, and even getting your story covered by your favorite media outlet.  Having had a long career working in the media, Monika Kelly knows too well the dos and don’ts to consider when making a pitch.
Monika Kelly started her career in radio in her late 20s as an intern with a popular urban radio morning show. Despite this not being what she had intended for her career, she’s over the years worked in many different genres, like country, classic rock, adult hits, and more. Today, Monika is the On-Air personality and news reporter at a nationwide Christian radio station called KLOVE.
Monika loves a great homemade latte, trips to San Francisco and beautiful sunny days. She currently lives in Northern California with her family.
Listen in and be enlightened on how to present a winning media pitch.
 
Monica’s Social Media Handles;
https://www.klove.com/djs/monika-kelly
https://www.linkedin.com/in/monika-kelly-3a419647/
https://twitter.com/monikakelly?lang=en
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is one a of a kind platform that connects vetted experts with news professionals around the globe.
 As a part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of the launch celebration, you can participate for free in the Shock Your Media Potential virtual conference, running March 28th through April 1st .
To learn more about the platform and conference today, go to https://www.shockyourmediapotential.com

NYC Fitfam - Jamie Hess

Jamie Hess has genuine love for health and wellness. She is a TV personality and co-creator of the popular Instagram account, @NYCfitfam with her husband George. After getting engaged on a treadmill at Barry’s Bootcamp, the duo began documenting their adventures as a fit couple, and now a fit family, on social media. Today, they share tips on fitness, nutrition, mindfulness, and parenting and have been named one of the "7 Fittest Couples on Instagram."
Jamie contributes on-air wellness advice & lifestyle tips to hundreds of shows including, Dr. Oz, TODAY, Good Morning America, and more. She is the face of Zuda Activewear on QVC, and co-host of Off the Gram podcast (one of the The 40 Best Podcasts to Listen to in 2020 So Far by Good Housekeeping). She is the creator of a breakthrough program called The Big Ask, through which she coaches hundreds of women each year towards achieving their goals.
In 2020, Jamie & George moved from the heart of New York City to the suburbs of Pennsylvania where they now happily reside with their two boys, Mason and Asher.
Jamie’s Social Media Handles;
Website: https://www.nycfitfam.com/
Instagram: https://www.instagram.com/nycfitfam/?hl=en
Facebook: https://web.facebook.com/NYCfitfam?_rdc=1&_rdr
You tube: https://www.youtube.com/watch?v=A6eWu8IVbR0
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is one a of a kind platform that connects vetted experts with news professionals around the globe.
As a part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of the launch celebration, you can participate for free in the Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about the platform and conference today, go to https://www.shockyourmediapotential.com

PR For Anyone - Christina Daves

Publicity is very important especially for people who intend to take their businesses to the next level. By leveraging the power of media, entrepreneurs get to boost their credibility and visibility exponentially. Christina Daves breaks down the elephant that is PR into simple actionable tips to guide business people effectively manage their publicity.  
Christina is a PR strategist and the best-selling author of a book called PR For Anyone: 100 PLUS Affordable Ways To Easily Create Buzz For Your Business. She is also the author of the number one best-selling book, The DIY Guide to Free Publicity. In this book, she shares her journey of landing exposure for a product she invented. Having no resources for advertising or hiring a PR firm when she first got started, she taught herself everything she could about generating her own publicity. In the first year of business, she ended up appearing in over 50 media outlets.
She's since appeared in over 1000 local and national media outlets and is a regular contributor on Good Morning Washington. Christina, together with her clients, has over 1 billion views and has generated over 100 million in sales from free publicity.
Listen in to learn more!
Christina Social Media Handles:
Website: https://christinadaves.com/
LinkedIn: https://www.linkedin.com/in/christinadaves/
Twitter: https://twitter.com/prforanyone
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is one a of a kind platform that connects vetted experts with news professionals around the globe.
We have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of our guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st, together with my co-host, Eddie Luisi
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Forecasting Fun! - Spencer Christian

Spencer Christian still finds joy in his career fifty years later. He has long been known to be the energetic and ever smiling media personality.
Spencer has held many positions in media ranging from news reporting, weather forecasting, sportscaster and talk show hosting among many others. Through all his time in media, Spencer has travelled the world, interviewed six presidents, reported on numerous national and international events and many more. Spencer is also the author of the best selling book titled, You Bet Your Life: How I Survived Jim Crow Racism, Hurricane Chasing, and Gambling.
Expect to be inspired as you listen to Spencer talk about his journey, the challenges he has faced, as well as the highlights of his career.
Listen in!
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Shock Your Media Potential is one of a kind platform that connects vetted experts with news professionals around the globe.
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
We have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of our guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st, together with my co-host, Eddie Luisi
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Content is Key - Pavlina Osta

What can people who want more time in front of a news camera do in order to become news worthy?
Having had significant media experience from a tender age of 11, Pavlina Osta has a ton of insights to share for anyone who wishes to stand out in media.
In the course of her life, Pavlina Osta has accomplished the unimaginable. She is an award-winning multimedia personality and she's a best-selling author of 20 Things Every Motivated 20-Somethings Should Know. She's a content creator, producer, host, serial entrepreneur among others. She's constantly interviewed about pop culture and at age 11, she hosted her first radio talk show.
In her media journalism career, Pavlina has interviewed over 600 notable celebrities, and has in the process earned herself a Guinness World Record for the most radio interviews conducted in a 24 hour period, which was 347.
Now today, at age 24, this groundbreaking Gen Z commentator continues to make waves and impact in the media industry, especially in her new position as news anchor for TV 6 in Marquette, Michigan.
Listen and find out what you can learn.
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Shock Your Media Potential is one of a kind platform that connects vetted experts with news professionals around the globe.
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
We have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of our guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st, together with my co-host, Eddie Luisi
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.
 
 

Putting Your Best Face Forward - Howard Zales

“Getting your content and your message out there is so powerful, and video is the best way to do it.” Howard Zales
As times change, we experience new ways that we can use to reach out to the world and tell our stories. With the development of technology, more and more possibilities continue to be unveiled and with them, come both positives and challenges. Our guest today Howard Zales, has experienced both sides of the divide and says that video broadcasting is the way to go especially in the current age.
Howard Zales is an Emmy Award winning Camera Operator who turned his passion for television broadcasting into several entrepreneurial endeavors. Howie created HJZ Productions, Inc in the year 2000 to address the need for professional level sports crewing/staffing in the New York market. Under his leadership, HJZ Productions grew to a multi-million-dollar nationwide provider of top talent in the broadcasting field.
In 2019, Howie and his team founded Viridity Entertainment Services, Inc. (VES) which initially focused on staffing in non-union markets. With the onset of the COVID-19 pandemic in early 2020, they quickly pivoted to offering best in class, broadcast quality livestreams of professional sports shows and interviews, corporate interviews and meetings, and religious services. In addition, Howie took his love of the television production business and created The TV Sports Course, a hands-on training boot camp for the next generation of television crew professionals.
Howie is a graduate of the State University of New York at Plattsburgh’s Mass Communication program.
In today’s episode, Howie will talk more about how he was able to identify and pursue business opportunities in the media space. He will also provide insights into what having the best production tools, equipment, and spaces is all about.
Listen in!
Social Media Handles
LinkedIn Self: https://www.linkedin.com/in/howardzales/                        
LinkedIn Business: https://www.linkedin.com/company/hjzproductions/
Twitter:  https://twitter.com/hjzprodinc                                    
Instagram:   https://www.instagram.com/hjzprod/?hl=en                       
I started off my career as a camera operator, and worked for NBC Sports and the World Wrestling Entertainment for 25 years.
It is important to me to kind of give back and help others, so I'm all about training the younger generation of people to coach and help them get into the business.
I started HJZ Productions after I realized that there was a business opportunity in staffing sports and entertainment events, and we turned the business into a multimillion-dollar enterprise.
The changes in the TV industry provided another opportunity for us to where we started a business to serve our clients, both with their remote crews and their and their local crews.
Up until COVID, I was still shooting camera and our business HJZ Productions and Viridity Entertainment Services were going strong.
I keep up on the industry and I educate myself a lot as an entrepreneur, because then if you stay stagnant, you're not going to grow.
In June, our first company HJZ Productions was hired by West Point to produce the graduation for the cadets and their families because their families can come because of COVID.
My education started with the live streaming and I found ways to monetize the knowledge I had acquired through my business.
Commercial Break
When I was shooting camera, I met a lot of people and heard a ton of inspiring stories, and the live stream has just brought in a whole new horizon of what we're capable of doing.
In live streaming, you need to invest in fast speed and reliable internet.
You also want to invest in a good microphone such as Yeti blues.
Your cameras are also important, and you want to be able to control the focus rather than having the autofocus on.
Good lighting is also important, making sure that you have light on either side of you, and one above the head from the back side.
Be sure to turn your Wi Fi off when using Ethernet because your computer will use Wi fi first if it is set on position
Getting your content and your message out there is so powerful, and video is the best way to do it.
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Thank you to our March Sponsor! Shock Your Media Potential is one of a kind platform that connects vetted experts with news professionals around the globe.
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock your media potential is here for you.
We have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of our guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st, together with my co-host, Eddie Luisi
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

The World in Food is Magical - Andrea Nicholson

“You have to think of ways that are creative and outside the box in order to grab people’s attention.” Andrea Nicholson
Growing a successful career takes hard work. This is true even when granted with opportunities that have potential to propel us to greater heights, such as media exposure. Our guest today Andrea Nicholson, was thrust into the limelight early on in her career, and says that it takes hard work to become the best, the media only amplifies who you really are.  
Since the early age of thirteen, Andrea has been consumed by the art of food. She is a creator, teacher and connoisseur.
Andrea is a Red Seal certified chef who received her culinary training at George Brown College in Toronto. Her professional experience includes positions in respected Toronto restaurants and culinary institutes such as Luce, Via Allegro, The Fifth, Humber College, George Brown College, 35 Elm, Trattoria Nervosa, and Partner/Culinary Director of Great Cooks, as well as traveling the culinary globe and working with internationally acclaimed chefs and the world renowned 6 star luxury liner Regent Seven Seas.
Andrea also trained in New York City under Roberto Caporuscio and holds a diploma from the A.P.N. of Naples, Italy, distinguishing her as a certified Pizzaiuoli.
Andrea’s passion for food is evident in her masterful creations, which celebrate the purity of local and seasonal ingredients. Supporting sustainability, Canadian farmers, purveyors and Ocean Wise is the central tenet of her cuisine. Through this love of local and seasonal produce, Andrea created her own artisan product line called Killer Condiments which is available across Canada.
Andrea’s Food Network stardom originated when she appeared as a contestant on Season 1 of Top Chef Canada. She has been a host on The Marilyn Denis Show, Restaurant Takeover and is currently a judge on Food Network’s and Cooking Channels Fire Masters.
Andrea currently owns the wildly popular Butchie’s Restaurant. She is also the owner of the product line Killer Condiments and a great mama to Elliott.
In today’s episode, Andrea talks to us about her journey to becoming one of the most prominent and recognized chef not only in Canada, but around the world as well.
Listen in!
Social Media Handles:
LinkedIn Self:  linkedin.com/in/andrea-nicholson-56121a32                   
Twitter self:    https://twitter.com/Andrea_N                                              
Instagram:      https://www.instagram.com/chefandreanicholson/?hl=en  
Facebook:       https://web.facebook.com/chefandreanicholson
I'm on my 20th year now in the restaurant business.
I started off as a young, aspiring chef and food was always at the forefront of my life, and I credit a lot of my passion for food to my grandmother, my dad and my mom.
I got my first kitchen job when I was 13, worked at the best restaurants in Toronto moving and learning as much as I could.
I went to culinary school and at 19, I went to work on the cruise ship, because there was nothing left in Toronto to offer.
I came back to Toronto and I started running a couple kitchens.
I applied for Top Chef and became a contestant on the first season of Top Chef Canada, which was a interesting experience and a stepping stone that opened up so many different possibilities.
I later had my son and became jobless, but focused on and expanded my condiments business.
I then went to host Restaurant Takeover, which was amazing, because it brought me back into the restaurant world again.
I had set a goal for myself that by the time I was 30, I would own my own restaurant independent of any partners or angel investors.
I went back and did Top Chef All Stars and I came in fourth position, which again opened up so many doors for me.
Now I'm judge on Fire Masters , which is such an amazing show.
For someone who owns a barbecue and restaurants, being a judge on a barbecue show, has really helped out a lot.
Commercial break
A big takeaway from doing Restaurant Takeover was that I ended up opening up Butchies which is a Meat + Three restaurant.
Kitchens are a place where you want to have to be there, otherwise you will produce crappy food with no love.
In my restaurant, I tried my best to have people who love what they do and who want to see growth, and this has really helped to keep the turnover low.
We have an inclusive and diverse workforce that is 96% female, because I enjoy surrounding myself with women due to our abilities.
Often times I struggle with questions of how to stay relevant and to how to keep going, and I find that it is all about networking.
It is important to find the right people and being proactive to reach them, as well as understanding that in order to make money, you have to invest in yourself and believe in your abilities.
You have to think of ways that are creative and outside the box to grab people’s attention.
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Thank you to our March Sponsor! Shock Your Media Potential is one of a kind platform that connects vetted experts with news professionals around the globe.
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
We have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of our guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st, together with my co-host, Eddie Luisi
To learn more about our platform and our conference, go to https://www.shockyourmediapotential.com.

Our Connections From Interviews - Margy Feldhuhn

Looking back on some of our top favorite guests of all time has been a great exercise, and one filled with gratitude. Not only because guests like Margy Feldhuhn inspire us, but also because they have had an impact on our company. We have been honored to receive numerous excellent guests from the company she operates alongside the founder Jessica Rhodes, Interview Connections.
We also want to thank Thomas J who left us a nice review of the Shock Your Potential Podcast, along with a 5-star rating on iTunes! 
Meet Margy Feldhuhn, the co- owner and CEO of Interview Connections, which is a podcast booking agency that offers clients a high-touch, concierge-level experience while getting you booked to guest on podcasts. Margy and her business partner Jessica lead an in-house staff of over 20 full time employees in their (now Virtual) Rhode Island office, and have successfully scaled the agency to 7 figures.
 Margy  joined the company in 2016 as a contractor, becoming the first employee in 2017 and equal co-owner by 2018. She has helped to quickly scale the business by designing and implementing systems to increase revenue, streamline operations and achieve the highest quality client experience. She has taken on a creative role in the agency as well, co-hosting and producing podcast and video content for the podcast We Get It, Your Dad Died.
In 2021, Margy won First Prize in the Best Podcast category at the Rhode Island International Film Festival for her podcast We Get It, Your Dad Died. Being a podcaster herself and a client in her own business, Margy uses Interview Connections to get booked on other podcasts. 
When she’s not busy recording her own shows or running the business, Margy is active in animal rescue, organizing a yearly fundraiser called Art for Animals. In 2019, she was recognized for her efforts with a "Humane Heroes" award. She is owned by her 19-year-old cat and 10-year-old toothless Yorkipoo
Social Media Contacts:
Interviewconnections.com 
https://www.instagram.com/heymargy/                                                       
https://web.facebook.com/margy.feldhuhn            
https://www.linkedin.com/company/interviewconnections/                        
https://www.linkedin.com/in/margy-feldhuhn-832b30117/             
https://www.margywithahardg.com/