Shock Your Potential

Putting Your Best Face Forward - Andrea Fairweather

Which is the best color in the world?
It is said that the best color is the one that looks good on you, and everyday Andrea Fairweather enjoys the opportunity to play with, and create color combinations that fit each person’s unique tone.
Andrea Fairweather is the founder of Fairweather Faces and a pioneer in the mobile beauty business. She has also worked her makeup and beauty magic in multiple entertainment genres, including television, music videos, dance, film, and commercials. Fairweather Faces is home to the most coveted Celebrity brushes used by leading ladies in Hollywood, and Andrea Fairweather is the woman behind the flawless faces of some of the most beautiful women on television.
She is the trusted makeup artist to multiple celebrities and media icons, women and men alike. Andrea’s work can be seen on ASPIRE, Disney, Disney Junior, The Insider, Entertainment Tonight, Good Morning America, 20/20, Nightline, Nickelodeon, Law and Order, The History Channel, CNN, ESPN, VH1, and BET, just to name a few. Her advice has graced the pages of O Magazine, People Magazine, Real Simple, Allure, The New York Times, and many more top national publications!
Andrea knows that time and money are two of the biggest factors when it comes to a woman’s beauty routine, and that women have special cosmetic needs that are often overlooked. She created Fairweather Faces’ revolutionary (Patented) Color Coded Beauty™ makeup system to help women sort through the clutter and learn the tricks of the trade. Everyone deserves the luxury of a professional makeup artist and now women can apply flawless makeup in a few simple steps.
In this snippet from her full-length episode on Shock Your Media Potential virtual conference, Andrea pulls back the curtain on how men and women can look their best when going on-camera.
Listen in!
Social Media Handles:
https://fairweatherfaces.com/
https://www.facebook.com/fairweatherfaces/
https://twitter.com/FairweatherFace
https://www.youtube.com/channel/UCEKRpdPv9P3bIPh1HxOTZjQ/f
https://www.pinterest.com/fairweatherface/_created/
https://www.instagram.com/fairweatherfacestbk/?r=nametag
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Reaching the News Desk - Christine Bowley

What makes a story newsworthy? Our guest today receives thousands of story pitches every week, and today she shares her top tips for making sure your story stands out.
Christine Bowley is the Assistant News Director at 6abc Action News in Philadelphia. In her role, she’s helped to recruit and grow talent, as well as shift the news room towards today’s new digital streaming goals and platforms. For a story to be considered newsworthy, it has to be appealing to the media as well as the public. But she also discusses the critical importance of understanding who to approach, and the right time to engage them.
Christine started her career in Washington DC after graduating from the University of Maryland with a Broadcast Journalism and Economics Double Major. Since then, she has produced news casts in Raleigh, North Carolina, where she won 2 regional Emmys and also earned her MBA. She led news rooms in Jacksonville and Tampa, Florida before returning to the North East.
In this short snippet from her full-length interview, Christine talks about what people can do to gain the attention of the News Directors like her.
Listen in!
Social Media Handles:
LinkedIn: https://www.linkedin.com/in/christine-bowley-1296827/
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Interview with an Icon - Joan Lunden

As with every opportunity, broadcasting comes with its commensurable challenges. However, with the right preparation and approach, anyone can effectively communicate and deliver messages succinctly and clearly. As the longest running female host ever on early morning television, Joan Lunden has always stood out, and she highlights enthusiasm as a key ingredient to becoming the best on air.
Joan Lunden is an award-winning journalist, best-selling author, television host and a motivational speaker.  She has been a trusted voice in American homes for more than forty years. For nearly two decades, Lunden greeted viewers each morning in Good Morning America, making her the longest running female host ever on early morning television.
In this snippet from her full-length interview, Lunden taps into her extensive experience and shares phenomenal insights with people who want more news interview.
Social Media Handles
Website: https://www.joanlunden.com/
Youtube: https://www.youtube.com/user/JoanLunden
Pinterest: https://www.pinterest.com/joanlunden/_saved/
Instagram: https://www.instagram.com/joanlunden/  
LinkedIn: https://www.linkedin.com/in/joanlunden/  
Twitter: https://twitter.com/JoanLunden
Facebook: https://web.facebook.com/JoanLunden?_rdc=1&_rdr  
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

The Power of Sound - Paul Glaser

The technical aspects in media production can influence a story as well as the perspective of the audience. While it is important to consider the context when choosing the technical tools to use, Paul Glaser believes that keeping everything simple is the best way to go for individuals who are broadcasting remotely.
With 12 Emmy Nominations, 1 Emmy Award, and a DuPont Columbia Award under his belt, Paul Glaser is one of the most innovative, experienced and respected Broadcast Sound Engineers in the business. In May this year, Paul marks 45 years at the American Broadcasting Company in New York. He has had multiple roles from mixer to the technical planning of large special television events, working in the White House, and his contributions have helped put new shows on the air from their inception. Paul’s strengths include technical engineering, management of manpower and making the complexities simple.
Paul is constantly responding to unprecedented challenges helping the network inform viewers around the world. He currently mixes more live Television at ABC than almost any other sound person working in TV today.
In this snippet from his full-length interview, Paul talks about the importance of getting the technical aspects of media right.
Listen in!
Social media handles;
LinkedIn: https://www.linkedin.com/in/paulhglaser/
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Research, Research, Research - Craig Syracusa

Preparation is the single most important part of making and having successful media interviews. This is according to Craig Syracusa, who believes that by avoiding short cuts, and dedicating as much time as possible preparing, an interviewer is able to communicate with others and connect with the audience constructively.
Craig Syracusa has been in the entertainment business for the last 25 years. He is a four-time Emmy-nominated executive producer and director. He is also the creator and host of the nationally syndicated talk show, ‘Walk in Faith.’
In this snippet from his full-length episode, Craig shares insights on how to put your best foot forward as an interviewee or an interviewer.
Listen in!
Social Media Handles;
Website: https://godsplanproductions.com/
LinkedIn: https://www.linkedin.com/in/craig-syracusa-5a52795/
Twitter: https://twitter.com/syracusa61
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

The Power of Stories - Hope Horwitz

Many people have a story to tell. However, Hope Horwitz advices that it is important to understand what to pitch and what not to pitch to a journalist. By knowing what the journalist wants, one is able to provide relevant and consistent pitches that have higher chances of being responded to positively.
Hope Horwitz knows that a great story is everything, and that the stories she tells help boost opportunities for her clients and ratings for her media partners. She has had an illustrious career in PR and has directed some fun and rewarding PR campaigns.
In this snippet from her full-length episode, on Shock Your Potential Virtual Conference, Hope shares some insights on what makes a story to be considered newsworthy.
Listen in!
Hope’s Social Media Handles
Website: https://www.fhpublicrelations.com/
LinkedIn: https://www.linkedin.com/in/hopehorwitz/
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Empathy in Journalism - Nydia Han

Do you ever wonder what it takes to be a good guest on live television?
Being on live television as a guest can be nerve wrecking for many people. However, understanding some of the things you can do as you engage with your audience and the media team, will help you make the most out of your time on air. Nydia Han has first hand experience on what it takes to be a guest on life television, and she comes with a lot of tips and insights on being a great guest.
Nydia Han co-anchors six ABC Action News Sundays in Philadelphia. She's also the station's consumer investigative reporter and in that role, she gets real results for Action News viewers by troubleshooting issues and exposing scams as well as dangerous products. Nydia is also committed to using our platform to uplift empower, and give voice to traditionally underrepresented marginalized groups. She's the recipient of multiple awards, including the Pearl S. Buck International Woman of Influence Award, the NAAAP Inspire Award, and the global Voice Award from the World Women's Summit. She was also named ‘Outstanding Ally’ of diversity and inclusion by The Philadelphia Inquirer.
Listen in as Nydia shares her tips on how to show up and making the most of media appearances.
Social Media Handles;
LinkedIn: https://www.linkedin.com/in/nydiahan/
Twitter: https://twitter.com/nydia_han
Instagram: https://www.instagram.com/nydiahan/
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
 As a part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of the launch celebration, you can participate for free in the Shock Your Media Potential virtual conference, running March 28th through April 1st .
To learn more about the platform and conference today, go to https://www.shockyourmediapotential.com

K - LOVE Radio - Monika Kelly

How do you make sure that your media pitch maximizes your chances of getting coverage?
Often, people in media are flooded with many issues that need their time and attention. Knowing what to include in your pitch will increase the chances of it getting the attention it deserves, and even getting your story covered by your favorite media outlet.  Having had a long career working in the media, Monika Kelly knows too well the dos and don’ts to consider when making a pitch.
Monika Kelly started her career in radio in her late 20s as an intern with a popular urban radio morning show. Despite this not being what she had intended for her career, she’s over the years worked in many different genres, like country, classic rock, adult hits, and more. Today, Monika is the On-Air personality and news reporter at a nationwide Christian radio station called KLOVE.
Monika loves a great homemade latte, trips to San Francisco and beautiful sunny days. She currently lives in Northern California with her family.
Listen in and be enlightened on how to present a winning media pitch.
 
Monica’s Social Media Handles;
https://www.klove.com/djs/monika-kelly
https://www.linkedin.com/in/monika-kelly-3a419647/
https://twitter.com/monikakelly?lang=en
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is one a of a kind platform that connects vetted experts with news professionals around the globe.
 As a part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of the launch celebration, you can participate for free in the Shock Your Media Potential virtual conference, running March 28th through April 1st .
To learn more about the platform and conference today, go to https://www.shockyourmediapotential.com

NYC Fitfam - Jamie Hess

Jamie Hess has genuine love for health and wellness. She is a TV personality and co-creator of the popular Instagram account, @NYCfitfam with her husband George. After getting engaged on a treadmill at Barry’s Bootcamp, the duo began documenting their adventures as a fit couple, and now a fit family, on social media. Today, they share tips on fitness, nutrition, mindfulness, and parenting and have been named one of the "7 Fittest Couples on Instagram."
Jamie contributes on-air wellness advice & lifestyle tips to hundreds of shows including, Dr. Oz, TODAY, Good Morning America, and more. She is the face of Zuda Activewear on QVC, and co-host of Off the Gram podcast (one of the The 40 Best Podcasts to Listen to in 2020 So Far by Good Housekeeping). She is the creator of a breakthrough program called The Big Ask, through which she coaches hundreds of women each year towards achieving their goals.
In 2020, Jamie & George moved from the heart of New York City to the suburbs of Pennsylvania where they now happily reside with their two boys, Mason and Asher.
Jamie’s Social Media Handles;
Website: https://www.nycfitfam.com/
Instagram: https://www.instagram.com/nycfitfam/?hl=en
Facebook: https://web.facebook.com/NYCfitfam?_rdc=1&_rdr
You tube: https://www.youtube.com/watch?v=A6eWu8IVbR0
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is one a of a kind platform that connects vetted experts with news professionals around the globe.
As a part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of the launch celebration, you can participate for free in the Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about the platform and conference today, go to https://www.shockyourmediapotential.com

PR For Anyone - Christina Daves

Publicity is very important especially for people who intend to take their businesses to the next level. By leveraging the power of media, entrepreneurs get to boost their credibility and visibility exponentially. Christina Daves breaks down the elephant that is PR into simple actionable tips to guide business people effectively manage their publicity.  
Christina is a PR strategist and the best-selling author of a book called PR For Anyone: 100 PLUS Affordable Ways To Easily Create Buzz For Your Business. She is also the author of the number one best-selling book, The DIY Guide to Free Publicity. In this book, she shares her journey of landing exposure for a product she invented. Having no resources for advertising or hiring a PR firm when she first got started, she taught herself everything she could about generating her own publicity. In the first year of business, she ended up appearing in over 50 media outlets.
She's since appeared in over 1000 local and national media outlets and is a regular contributor on Good Morning Washington. Christina, together with her clients, has over 1 billion views and has generated over 100 million in sales from free publicity.
Listen in to learn more!
Christina Social Media Handles:
Website: https://christinadaves.com/
LinkedIn: https://www.linkedin.com/in/christinadaves/
Twitter: https://twitter.com/prforanyone
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is one a of a kind platform that connects vetted experts with news professionals around the globe.
We have interviewed 25 media personalities and professional to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of our guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st, together with my co-host, Eddie Luisi
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.