Shock Your Potential

The Power Of Words - Laurie Gilbertson

How do you make it in media?
Preparation is key when it comes to delivering memorable media interviews. However, Laurie Gilbert, notes that the ability to work collaboratively rather than competing, as well as asking for help whenever necessary, can be really helpful in propelling people to succeed.
Laurie Gilbertson is a dynamic, passionate and poised communicator, whether in the courtroom, the classroom or on television. After a successful legal career encompassing criminal prosecution, government service, media appearances and non-profit work, Laurie formed Tribeca Blue Consulting to bring her unique brand of enthusiasm, dedication and skill to teaching people how to use powerful and creative presentations, public speaking and on-camera appearances to connect with their clients and their audiences.
Laurie studied Government and English at Cornell University, where she wrote features for the Cornell Daily Sun and honed her public speaking by delivering hourly news updates on the campus radio station. She is licensed to practice before the U.S. Supreme Court and the bars of the States of New York, Colorado and Maryland.
In this snippet from her full-length interview, Laurie talks about how she transitioned from being the district attorney to being an on-camera legal analyst. She also talks about the importance of embracing a collaborative attitude.
Listen in!
Social Media Handles
https://www.tribecablueconsulting.com/
https://www.linkedin.com/in/lauriegilbertson/
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

It Takes A Village To Raise A Career - Tom Bergeron

How do you create an unbeatable connection with your audience?
Being in media can be overwhelming, especially when you consider the number of people listening to you. However, Tom Bergeron believes that making great connections with your audience starts with the desire to connect with a single person, which can then be built from there. 
Tom Bergeron is an Emmy-award winning television host. You probably know him from America's Funniest Home Videos (2001-2015) and Dancing with the Stars (2005-2019).
His first job in broadcasting was as a disc jockey at local radio station WHAV, in his home town of Haverhill, Massachusetts. Tom has since become an on-air personality where he has hosted multiple show in different media stations, and has contributed his views on Evening Magazine.
In this snippet from his full-length interview, Tom talks about how his career came together through unexpected opportunities. He also gives insights on why it is important to consider how your message impacts people.
Listen in!
Social Media Handles
https://tombergeron.com/
https://www.instagram.com/tombergeron/?hl=en
https://www.linkedin.com/in/tom-bergeron-1861b899/
https://twitter.com/Tom_Bergeron
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

From The Director’s Chair - Tom Wisnosky

What makes a great media interview?
Your message is certainly important. However, when it comes to live TV, there are a lot more factors that play a crucial role to ensuring that your message successfully reaches your audience. These basics, as Tom Wisnosky notes, say a lot about you and the brand that you are representing.
As a producer and director, Tom Wisnosky thinks of himself as a storyteller first and a juggler second. Whether he’s directing a “cast of thousands” during the live 6-hour Countdown to Super Bowl XLVIII or producing a Wynton Marsalis concert, Tom succeeds because telling the story well means keeping several creative, albeit metaphorical, balls in the air.
In addition to telling stories for BuzzFeed’s Profile and ABC’s Good Morning America Weekend, Tom has directed live, live-to-tape and prerecorded programming for ABC, PBS, Discovery, Buzzfeed, Tribune Media, and private clients. He collaborated with Peabody and Emmy award-winning journalist Bob Woodruff on Focus Earth with Bob Woodruff for Discovery’s Planet Green Channel.
Tom has also directed popular events, hundreds of celebrity interviews, pregame shows, and also adapted and produced live televised scenes from Broadway’s 42nd Street, Stomp, Rent, Hairspray and Little Shop of Horrors. As session trumpet player, Tom’s love for music shines when he produces live performances for multiple top musicians. In addition to his busy career as a director, Tom served as Mayor of the small town he calls home.
In this snippet from his full-length interview, Tom talks about the challenges of directing and managing live TV, as well as some of the qualities that have propelled him to succeed in media.
Listen in!
Social Media Handles
LinkedIn: https://www.linkedin.com/in/tom-wisnosky-05411613/
Website: https://tomwisnosky.wordpress.com/
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Not a Hair Out of Place - Gregg Giannillo

Are you looking for tips on how to get your hair camera-ready?
Gregg Giannillo is an expert at making his clients look effortlessly polished, both on and off camera.  
With almost 20 years of experience in the beauty industry, Gregg Giannillo is undoubtedly one of the most influential magnates in the beauty business today.
He has coiffed the manes of countless celebrities – Venessa Williams, Lara Spencer, Raquel Zimmerman, Beyoncé, Kathie Lee Gifford and Olivia Palermo, just to name a few. He’s been a staple on every major red carpet – The Oscars, Grammy’s, CFDA Fashion Awards, Emmy’s, People’s Choice, Golden Globes and SAG Awards – plus blockbuster movie premieres, press Junkets and more.
The incomparable precision of Gregg Giannillo’s haircuts have attained a “cult-like” following. Recognized as a true expert in his field, Giannillo has served as beauty expert on the nationally syndicated television show, Better, for over 5 years,  and has lent his expertise to ABC’s Good Morning America, AlloyTV, OKTV, and BeautyBoss in numerous make-over and ‘how -to’ segments
In this snippet from the full-length interview, Giannillo talks about the ups and downs of supporting his clients on live TV, as well as how to fix a quick look that is presentable.
Listen in!
Social Media Handles
https://www.linkedin.com/in/gregg-giannillo-b6b669b/
https://web.facebook.com/giannillo?_rdc=1&_rdr
https://twitter.com/giannillo
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Who You Know & Who Knows You - Val Nicholas

Who is in your list of contacts?
Val Nicholas knows the power and importance of effective networking. According to Val, your connections are a resource that can provide possibilities for advancement and opportunities that increase your chances of personal and professional success.
Val spent nearly 25 years with NBC News as well as a short stint with ABC’s Creative Department. A recipient of 24 Emmy nominations and winner of seven, Val Nicholas has had an incredibly impressive career. He is currently the SVP/Creative Director with Summit Media Corporation, but he has several other projects in motion. As Co-Owner of “Eyes on Target Productions,” the company has produced a documentary called 10 Weeks, airing now on Roku. Val is a Founder and Principal in “Second Thought Productions,” and a Strategy Executive with Curtco, a podcast company which is about to launch an immersive, Dolby-surround sci-fi scripted podcast called Solar, with stars like Helen Hunt and Alan Cumming headlining the all-star case. Always eager to serve critical causes, he also sits on the Boards of several non-profit organizations
Val’s interests include music, outdoor athletics and Tae Kwon Do, in which he holds a black belt.  Val happily reside in California with his wife, Anne. 
In this snippet from our full-length interview, Val talks about the critical importance of meaningful connections.
Listen in!
Social Media Handles:
Website: https://www.summitmediacorp.com/
LinkedIn: https://www.linkedin.com/in/val-nicholas-0aa15515/
Instagram: https://www.instagram.com/curtcomedia/
Twitter: https://twitter.com/curtcomedia
Facebook: https://web.facebook.com/CurtCoMedia/?_rdc=1&_rdr
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Putting Your Best Face Forward - Andrea Fairweather

Which is the best color in the world?
It is said that the best color is the one that looks good on you, and everyday Andrea Fairweather enjoys the opportunity to play with, and create color combinations that fit each person’s unique tone.
Andrea Fairweather is the founder of Fairweather Faces and a pioneer in the mobile beauty business. She has also worked her makeup and beauty magic in multiple entertainment genres, including television, music videos, dance, film, and commercials. Fairweather Faces is home to the most coveted Celebrity brushes used by leading ladies in Hollywood, and Andrea Fairweather is the woman behind the flawless faces of some of the most beautiful women on television.
She is the trusted makeup artist to multiple celebrities and media icons, women and men alike. Andrea’s work can be seen on ASPIRE, Disney, Disney Junior, The Insider, Entertainment Tonight, Good Morning America, 20/20, Nightline, Nickelodeon, Law and Order, The History Channel, CNN, ESPN, VH1, and BET, just to name a few. Her advice has graced the pages of O Magazine, People Magazine, Real Simple, Allure, The New York Times, and many more top national publications!
Andrea knows that time and money are two of the biggest factors when it comes to a woman’s beauty routine, and that women have special cosmetic needs that are often overlooked. She created Fairweather Faces’ revolutionary (Patented) Color Coded Beauty™ makeup system to help women sort through the clutter and learn the tricks of the trade. Everyone deserves the luxury of a professional makeup artist and now women can apply flawless makeup in a few simple steps.
In this snippet from her full-length episode on Shock Your Media Potential virtual conference, Andrea pulls back the curtain on how men and women can look their best when going on-camera.
Listen in!
Social Media Handles:
https://fairweatherfaces.com/
https://www.facebook.com/fairweatherfaces/
https://twitter.com/FairweatherFace
https://www.youtube.com/channel/UCEKRpdPv9P3bIPh1HxOTZjQ/f
https://www.pinterest.com/fairweatherface/_created/
https://www.instagram.com/fairweatherfacestbk/?r=nametag
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Reaching the News Desk - Christine Bowley

What makes a story newsworthy? Our guest today receives thousands of story pitches every week, and today she shares her top tips for making sure your story stands out.
Christine Bowley is the Assistant News Director at 6abc Action News in Philadelphia. In her role, she’s helped to recruit and grow talent, as well as shift the news room towards today’s new digital streaming goals and platforms. For a story to be considered newsworthy, it has to be appealing to the media as well as the public. But she also discusses the critical importance of understanding who to approach, and the right time to engage them.
Christine started her career in Washington DC after graduating from the University of Maryland with a Broadcast Journalism and Economics Double Major. Since then, she has produced news casts in Raleigh, North Carolina, where she won 2 regional Emmys and also earned her MBA. She led news rooms in Jacksonville and Tampa, Florida before returning to the North East.
In this short snippet from her full-length interview, Christine talks about what people can do to gain the attention of the News Directors like her.
Listen in!
Social Media Handles:
LinkedIn: https://www.linkedin.com/in/christine-bowley-1296827/
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Interview with an Icon - Joan Lunden

As with every opportunity, broadcasting comes with its commensurable challenges. However, with the right preparation and approach, anyone can effectively communicate and deliver messages succinctly and clearly. As the longest running female host ever on early morning television, Joan Lunden has always stood out, and she highlights enthusiasm as a key ingredient to becoming the best on air.
Joan Lunden is an award-winning journalist, best-selling author, television host and a motivational speaker.  She has been a trusted voice in American homes for more than forty years. For nearly two decades, Lunden greeted viewers each morning in Good Morning America, making her the longest running female host ever on early morning television.
In this snippet from her full-length interview, Lunden taps into her extensive experience and shares phenomenal insights with people who want more news interview.
Social Media Handles
Website: https://www.joanlunden.com/
Youtube: https://www.youtube.com/user/JoanLunden
Pinterest: https://www.pinterest.com/joanlunden/_saved/
Instagram: https://www.instagram.com/joanlunden/  
LinkedIn: https://www.linkedin.com/in/joanlunden/  
Twitter: https://twitter.com/JoanLunden
Facebook: https://web.facebook.com/JoanLunden?_rdc=1&_rdr  
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

The Power of Sound - Paul Glaser

The technical aspects in media production can influence a story as well as the perspective of the audience. While it is important to consider the context when choosing the technical tools to use, Paul Glaser believes that keeping everything simple is the best way to go for individuals who are broadcasting remotely.
With 12 Emmy Nominations, 1 Emmy Award, and a DuPont Columbia Award under his belt, Paul Glaser is one of the most innovative, experienced and respected Broadcast Sound Engineers in the business. In May this year, Paul marks 45 years at the American Broadcasting Company in New York. He has had multiple roles from mixer to the technical planning of large special television events, working in the White House, and his contributions have helped put new shows on the air from their inception. Paul’s strengths include technical engineering, management of manpower and making the complexities simple.
Paul is constantly responding to unprecedented challenges helping the network inform viewers around the world. He currently mixes more live Television at ABC than almost any other sound person working in TV today.
In this snippet from his full-length interview, Paul talks about the importance of getting the technical aspects of media right.
Listen in!
Social media handles;
LinkedIn: https://www.linkedin.com/in/paulhglaser/
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Research, Research, Research - Craig Syracusa

Preparation is the single most important part of making and having successful media interviews. This is according to Craig Syracusa, who believes that by avoiding short cuts, and dedicating as much time as possible preparing, an interviewer is able to communicate with others and connect with the audience constructively.
Craig Syracusa has been in the entertainment business for the last 25 years. He is a four-time Emmy-nominated executive producer and director. He is also the creator and host of the nationally syndicated talk show, ‘Walk in Faith.’
In this snippet from his full-length episode, Craig shares insights on how to put your best foot forward as an interviewee or an interviewer.
Listen in!
Social Media Handles;
Website: https://godsplanproductions.com/
LinkedIn: https://www.linkedin.com/in/craig-syracusa-5a52795/
Twitter: https://twitter.com/syracusa61
…………………………………………………
Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.