Shock Your Potential

Reset Your Thermostat - Melissa Kirk

“It's that authenticity of stepping into who you really are that is attractive to everyone else, and which creates the easiest path of success.” Melissa Kirk
In order to achieve your desired purpose, it is important that you align your passion with your work. By following your passion, there is a greater likelihood that money and success will follow automatically. This is according to Melissa Kirk, who also notes that starting from a place of authenticity, and believing in yourself, really matters when pursuing success.
Melissa Kirk Consulting offers the comprehensive capabilities and deep industry knowledge necessary to help you solve the most complex issues of your inner blueprint. Since they opened their doors in 2008, each year they have had a bigger list of returning and new clients.
People hire Melissa Kirk, to get results they have sought after, explore her out of the box ideas, use her expertise to find and align with their passion and purpose, shift their mindset to be empowered and create the lifestyle they desire. She helps them find and purchase their dream home, attract the clients they want to work with, improve their relationships, systemize and grow their business, and improve their health. She helps them to get to the root of the issues going on in their lives and turn things around to match their dreams, goals and aspirations.
In today’s episode, Melissa talks about her consulting business and how she helps people align with their greatest purpose.
Listen in!
Connect with Melissa:
https://www.melissakirk.com/
https://facebook.com/melissakirkconsulting/
https://instagram.com/melissakirk_/
My journey has been about finding my place and my purpose, and helping awaken people and get them aligned with who they are.
When I'm working with my clients, it's about teaching them what they love to do, and who they are on a soul level so that they can just have that money come to them.
Everyone over the last couple years has really had to think about things differently, and find new ways of reinventing themselves.
One of the things for me was finding ways of working less and making more.
The point is to figure out how to set and maintain the level of income that I want going forward, and that's usually a mindset ceiling.
When we get so stressed out about money, our body releases cortisol which makes it not work right.
One thing that I've noticed is that when I start to get stressed about money, I pay attention and I head it off before it gets full blown.
The biggest problem that I find when I'm working with people is that they recognize there's a problem, but don't really have any idea or solution of how to get out of it.
The worst thing that we do to ourselves, is compare ourselves to other people.
One thing that I learned and help my clients with is, it doesn't matter what someone else is doing, we all have a unique proposition and a way that we help.
One thing that sometimes people miss is not realizing who they are is their formula, and they start to complicate it to be more.
It's that authenticity of stepping into who you really are that is attractive to everyone else, and which creates the easiest path of success.
A lot of times, it's just giving my client the permission by laying it all out for them and telling them that they can walk into this.
Commercial break
The key is doing the things that I'm good at because there's a big clarity and understanding why you're doing it.
One thing I realized when I was in my law of attraction coaching program was to really go with the flow of life.
Acceptance, and finding the natural way that you're designed to operate is very key in getting rid of the struggle and getting into our own bliss in the search for pleasure.
Get help for whatever hurdle you are working through it, because nobody out there that is successful did it on their own.
Live your life in authenticity and understanding your why on doing it.
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
To learn more about our platform, go to https://www.shockyourmediapotential.com

Lighting Designer To The Stars! - Alan Blacher

What makes a great television interview? Consider it a performance!
Behind every performance, there are thousands of tiny details that hold a show together, and scenic lighting is one of the key pillars when it comes to the power of visibility. Knowing how and when to put these pieces of aesthetics together, so that they can create the needed effect, is an art form in itself. This is according to Alan Blacher, who’s love for lighting was evident from a young age, and has over the years turned numerous media projects from mundane to vibrant.
Alan has spent decades as the go-to guru for lighting design on major talk shows and media performances. Alan’s love of lighting was kindled in high school, where stage productions led him eventually to Broadway, along the way learning lighting for theatre, dance, and eventually television. With his experience, he also found the opportunity to create innovation in lighting and use it to the advance of many of the elements of live television that we take for granted today.
Today Alan oversees a team of specialists who continue to provide excellence in lighting, even when the world of in-person studio taping has been hard-hit by the pandemic. He stays as motivated as ever to make sure the on-camera futures are bight.
In this snippet from the full-length interview, Alan talks about his diverse experiences as a lighting designer and the effects especially for performing arts and television.
Listen in!
Social Media Handles
LinkedIn: https://www.linkedin.com/in/alan-blacher-5a2542a/
Facebook: https://web.facebook.com/blacherlights?_rdc=1&_rdr
Instagram: https://www.instagram.com/blacherelights/?hl=en
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference that will be happening soon.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Say Hey Podcast - Dr. Hassan Younes

How do you maximize your content to reach more people?
In any media initiative, content must be at the core. It is the main substance in any digital campaign which attracts audiences to connect with your brand. However, creating and publishing content is not enough to generate significant awareness and engagement. Promoting the content to ensure that it reaches as many people as possible is equally important. This is according to Hassan Younes, who also notes that it all starts with identifying the relevant platforms and learning on how to use them to promote your content.
Dr. Hassan Younes is an international speaker, #1 Best-Selling author and a successful entrepreneur. He has a background in aerospace engineering, Business Administration, organizational change, and business management across multiple diverse industries, with over two decades in the education and training sector.
Throughout his professional career, Hassan has utilized his skills and experience in business management to build a successful vocational training organization, multiple travel agencies, build an international education facility in the Philippines and managed investment and property development projects.
In this snippet from the full-length interview, Hassan talks about how he uses YouTube as platform to reach more people with his content.
Listen in!
Social Media Handles
Linkedin: https://www.linkedin.com/in/hassan-younes/
Facebook: https://web.facebook.com/official.hassanyounes?_rdc=1&_rdr
Youtube: https://www.youtube.com/channel/UCEcorEWR4UhrdPHbLWShqCg
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference that will be happening soon.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Starpreneurs TV - Ragne Sinikas

How do you cut through all the noise in media and get your voice to be heard far and wide?
In a world with endless channels of information, having a powerful message is not enough to drive growth. In order to have a positive impact, coupling this message with cutting edge tools and technology can accelerate the process of getting it in front of the right audience. This is according to Ragne Sinikas, who also notes that to stand out, you have to do things differently.  
Ragne Sinikas is a global marketer focused on helping brands go from presence to profit. It is her mission to help every person realize and unlock their true potential, and she believes that everyone has a powerful message that can help impact the world.
Ragne is passionate about helping brands:
Get their message in front of millions of people around the world
Tap into a multi-billion-dollar market
Add new income streams to their business portfolios
Be on the cutting-edge of technology
Take advantage of the power of TV
Through Starpreneurs.TV, Ragne helps businesses create their own TV shows and on to leading streaming TV platforms.
In this snippet from the from the full-length interview, Ragne talks about her focus on television as a means to get access to people and putting your message out there.
Listen in!
Social Links:
https://allmylinks.com/ragne-sinikas
Book: https://amzn.to/3JmNqVU
https://www.instagram.com/ragnesinikas/?r=nametag
https://twitter.com/ragnesinikas
https://www.youtube.com/channel/UCS62otvauAH2E3O-rLkti4A
https://www.facebook.com/sinikasragne
https://www.linkedin.com/in/ragne-sinikas-6b52ab10/
https://www.starpreneurs.tv/
Clubhouse: RagneSinikas
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference that will be happening soon.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Memphis Majic - Eddie Bailey

How do you showcase your expertise in a media interview?
When it comes to media interviews, there is no substitute for preparation. And as Eddie Bailey notes, getting your scripts in order is important. However it is important to that the participants do not robotically follow the scripts, but learn to just let the conversation to flow.
Eddie Bailey discovered his knack for storytelling during his formative years. Early on, Bailey relocated to Atlanta and found himself stepping into the next Southern music mecca - a development that would pique his interest in media. Seeking to build on this interest, Bailey entered the prestigious Howard University as a film studies major.
Upon graduation, Bailey made the next logical step and set his sights on opportunities to grow as a media maker and storyteller in New York City’s film and television community. Bailey soon became an in-demand production assistant with multiple networks effortlessly ascending the ranks. With his incomparable reputation in tow, it wasn’t long before Bailey was able to transition from production assistant to story producer. He excelled in his new role on various episodes of television series.
Following a confluence of events, including the 2007 writers’ strike and the 2008 recession, Bailey was inspired to construct his own lane by laying the foundation for his new production company: The Savoy Media Group. Ultimately, Bailey’s goal with The Savoy Media Group reaches far beyond just creating compelling stories. He is convinced that it’s his mission to imbue his passion with a deeper sense of purpose at such a critical time in history.
In this snippet from his full-length interview, Eddie talks about how to prepare for and conduct a media interview successfully.
Listen in!
Social Media Handles
http://www.thesavoymediagroup.com/
https://www.facebook.com/TheSavoyMediaGroup/
https://twitter.com/savoymediagroup
https://vimeo.com/eddiesavoybailey
https://www.instagram.com/savoymediagroup/
https://www.instagram.com/MemphisMajic/
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

The Power Of Words - Laurie Gilbertson

How do you make it in media?
Preparation is key when it comes to delivering memorable media interviews. However, Laurie Gilbert, notes that the ability to work collaboratively rather than competing, as well as asking for help whenever necessary, can be really helpful in propelling people to succeed.
Laurie Gilbertson is a dynamic, passionate and poised communicator, whether in the courtroom, the classroom or on television. After a successful legal career encompassing criminal prosecution, government service, media appearances and non-profit work, Laurie formed Tribeca Blue Consulting to bring her unique brand of enthusiasm, dedication and skill to teaching people how to use powerful and creative presentations, public speaking and on-camera appearances to connect with their clients and their audiences.
Laurie studied Government and English at Cornell University, where she wrote features for the Cornell Daily Sun and honed her public speaking by delivering hourly news updates on the campus radio station. She is licensed to practice before the U.S. Supreme Court and the bars of the States of New York, Colorado and Maryland.
In this snippet from her full-length interview, Laurie talks about how she transitioned from being the district attorney to being an on-camera legal analyst. She also talks about the importance of embracing a collaborative attitude.
Listen in!
Social Media Handles
https://www.tribecablueconsulting.com/
https://www.linkedin.com/in/lauriegilbertson/
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

It Takes A Village To Raise A Career - Tom Bergeron

How do you create an unbeatable connection with your audience?
Being in media can be overwhelming, especially when you consider the number of people listening to you. However, Tom Bergeron believes that making great connections with your audience starts with the desire to connect with a single person, which can then be built from there. 
Tom Bergeron is an Emmy-award winning television host. You probably know him from America's Funniest Home Videos (2001-2015) and Dancing with the Stars (2005-2019).
His first job in broadcasting was as a disc jockey at local radio station WHAV, in his home town of Haverhill, Massachusetts. Tom has since become an on-air personality where he has hosted multiple show in different media stations, and has contributed his views on Evening Magazine.
In this snippet from his full-length interview, Tom talks about how his career came together through unexpected opportunities. He also gives insights on why it is important to consider how your message impacts people.
Listen in!
Social Media Handles
https://tombergeron.com/
https://www.instagram.com/tombergeron/?hl=en
https://www.linkedin.com/in/tom-bergeron-1861b899/
https://twitter.com/Tom_Bergeron
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

From The Director’s Chair - Tom Wisnosky

What makes a great media interview?
Your message is certainly important. However, when it comes to live TV, there are a lot more factors that play a crucial role to ensuring that your message successfully reaches your audience. These basics, as Tom Wisnosky notes, say a lot about you and the brand that you are representing.
As a producer and director, Tom Wisnosky thinks of himself as a storyteller first and a juggler second. Whether he’s directing a “cast of thousands” during the live 6-hour Countdown to Super Bowl XLVIII or producing a Wynton Marsalis concert, Tom succeeds because telling the story well means keeping several creative, albeit metaphorical, balls in the air.
In addition to telling stories for BuzzFeed’s Profile and ABC’s Good Morning America Weekend, Tom has directed live, live-to-tape and prerecorded programming for ABC, PBS, Discovery, Buzzfeed, Tribune Media, and private clients. He collaborated with Peabody and Emmy award-winning journalist Bob Woodruff on Focus Earth with Bob Woodruff for Discovery’s Planet Green Channel.
Tom has also directed popular events, hundreds of celebrity interviews, pregame shows, and also adapted and produced live televised scenes from Broadway’s 42nd Street, Stomp, Rent, Hairspray and Little Shop of Horrors. As session trumpet player, Tom’s love for music shines when he produces live performances for multiple top musicians. In addition to his busy career as a director, Tom served as Mayor of the small town he calls home.
In this snippet from his full-length interview, Tom talks about the challenges of directing and managing live TV, as well as some of the qualities that have propelled him to succeed in media.
Listen in!
Social Media Handles
LinkedIn: https://www.linkedin.com/in/tom-wisnosky-05411613/
Website: https://tomwisnosky.wordpress.com/
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Not a Hair Out of Place - Gregg Giannillo

Are you looking for tips on how to get your hair camera-ready?
Gregg Giannillo is an expert at making his clients look effortlessly polished, both on and off camera.  
With almost 20 years of experience in the beauty industry, Gregg Giannillo is undoubtedly one of the most influential magnates in the beauty business today.
He has coiffed the manes of countless celebrities – Venessa Williams, Lara Spencer, Raquel Zimmerman, Beyoncé, Kathie Lee Gifford and Olivia Palermo, just to name a few. He’s been a staple on every major red carpet – The Oscars, Grammy’s, CFDA Fashion Awards, Emmy’s, People’s Choice, Golden Globes and SAG Awards – plus blockbuster movie premieres, press Junkets and more.
The incomparable precision of Gregg Giannillo’s haircuts have attained a “cult-like” following. Recognized as a true expert in his field, Giannillo has served as beauty expert on the nationally syndicated television show, Better, for over 5 years,  and has lent his expertise to ABC’s Good Morning America, AlloyTV, OKTV, and BeautyBoss in numerous make-over and ‘how -to’ segments
In this snippet from the full-length interview, Giannillo talks about the ups and downs of supporting his clients on live TV, as well as how to fix a quick look that is presentable.
Listen in!
Social Media Handles
https://www.linkedin.com/in/gregg-giannillo-b6b669b/
https://web.facebook.com/giannillo?_rdc=1&_rdr
https://twitter.com/giannillo
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.

Who You Know & Who Knows You - Val Nicholas

Who is in your list of contacts?
Val Nicholas knows the power and importance of effective networking. According to Val, your connections are a resource that can provide possibilities for advancement and opportunities that increase your chances of personal and professional success.
Val spent nearly 25 years with NBC News as well as a short stint with ABC’s Creative Department. A recipient of 24 Emmy nominations and winner of seven, Val Nicholas has had an incredibly impressive career. He is currently the SVP/Creative Director with Summit Media Corporation, but he has several other projects in motion. As Co-Owner of “Eyes on Target Productions,” the company has produced a documentary called 10 Weeks, airing now on Roku. Val is a Founder and Principal in “Second Thought Productions,” and a Strategy Executive with Curtco, a podcast company which is about to launch an immersive, Dolby-surround sci-fi scripted podcast called Solar, with stars like Helen Hunt and Alan Cumming headlining the all-star case. Always eager to serve critical causes, he also sits on the Boards of several non-profit organizations
Val’s interests include music, outdoor athletics and Tae Kwon Do, in which he holds a black belt.  Val happily reside in California with his wife, Anne. 
In this snippet from our full-length interview, Val talks about the critical importance of meaningful connections.
Listen in!
Social Media Handles:
Website: https://www.summitmediacorp.com/
LinkedIn: https://www.linkedin.com/in/val-nicholas-0aa15515/
Instagram: https://www.instagram.com/curtcomedia/
Twitter: https://twitter.com/curtcomedia
Facebook: https://web.facebook.com/CurtCoMedia/?_rdc=1&_rdr
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Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you.
Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe.
As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more.
As a part of our launch celebration, you can participate for free in our Shock Your Media Potential virtual conference, running March 28th through April 1st.
To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com.